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Author: Clarence J. Mann Publisher: Bloomsbury Publishing USA ISBN: 0313389845 Category : Business & Economics Languages : en Pages : 369
Book Description
From extending successful brands into exotic new markets to tapping talent in virtual teams to building ultra-complex supplier and distributor networks, today's executives and managers must consider the international implications of every decision they make. Certainly, globalization has its detractors, but for business leaders, the issue is not to debate the merits of globalization but to learn how to thrive in the global marketplace. In Borderless Business the authors tackle every major dimension of business-from marketing to human resource management to supply chains to accounting and finance-and demonstrate how they play out in a global context. Each chapter describes the new skills and competencies that managers must master in order to lead their companies in this environment. Featuring current data and dozens of case examples and applications from around the world, Borderless Business will serve as a practical handbook for executives and managers and an indispensable text for students of international business. From extending successful brands into exotic new markets to tapping talent in virtual teams to building ultra-complex supplier and distributor networks, today's executives and managers must consider the international implications of every decision they make. To put the magnitude of global business in context, consider that between 1820 and 1992 world population increased 5-fold, world income 40-fold, and world trade 540-fold. And in the past decade, the pace of change has only accelerated, with the Internet, for example, making connections instantaneous and ubiquitous-and global aspirations attainable for even the smallest of enterprises. Certainly, globalization has its detractors, but for today's business leaders, the issue is not to debate the merits of globalization but to learn how to thrive in the global marketplace. In Borderless Business the authors tackle every major dimension of globalization -from marketing to human resource management to supply chains to accounting and finance-and demonstrate how these issues play out in a global context. Each chapter describes the new skills and competencies that managers must master in order to lead their companies in this environment, where every management challenge is amplified. Featuring current data and dozens of case examples and applications from around the world, Borderless Business will serve as a practical handbook for executives and managers and as an indispensable text for students of international business.
Author: Clarence J. Mann Publisher: Bloomsbury Publishing USA ISBN: 0313389845 Category : Business & Economics Languages : en Pages : 369
Book Description
From extending successful brands into exotic new markets to tapping talent in virtual teams to building ultra-complex supplier and distributor networks, today's executives and managers must consider the international implications of every decision they make. Certainly, globalization has its detractors, but for business leaders, the issue is not to debate the merits of globalization but to learn how to thrive in the global marketplace. In Borderless Business the authors tackle every major dimension of business-from marketing to human resource management to supply chains to accounting and finance-and demonstrate how they play out in a global context. Each chapter describes the new skills and competencies that managers must master in order to lead their companies in this environment. Featuring current data and dozens of case examples and applications from around the world, Borderless Business will serve as a practical handbook for executives and managers and an indispensable text for students of international business. From extending successful brands into exotic new markets to tapping talent in virtual teams to building ultra-complex supplier and distributor networks, today's executives and managers must consider the international implications of every decision they make. To put the magnitude of global business in context, consider that between 1820 and 1992 world population increased 5-fold, world income 40-fold, and world trade 540-fold. And in the past decade, the pace of change has only accelerated, with the Internet, for example, making connections instantaneous and ubiquitous-and global aspirations attainable for even the smallest of enterprises. Certainly, globalization has its detractors, but for today's business leaders, the issue is not to debate the merits of globalization but to learn how to thrive in the global marketplace. In Borderless Business the authors tackle every major dimension of globalization -from marketing to human resource management to supply chains to accounting and finance-and demonstrate how these issues play out in a global context. Each chapter describes the new skills and competencies that managers must master in order to lead their companies in this environment, where every management challenge is amplified. Featuring current data and dozens of case examples and applications from around the world, Borderless Business will serve as a practical handbook for executives and managers and as an indispensable text for students of international business.
Author: Hiroshi Mikitani Publisher: Macmillan ISBN: 0230342140 Category : Business & Economics Languages : en Pages : 256
Book Description
Mikitani, founder of e-commerce giant Rakuten, has seen the next battleground in the Internet. Today's major e-commerce players are building borderless platforms that are overturning the brick-and-mortar model, and changing the way local businesses think. But is this good or bad?
Author: Clarence J. Mann Publisher: Praeger ISBN: 9780275992170 Category : Business & Economics Languages : en Pages : 376
Book Description
From extending successful brands into exotic new markets to tapping talent in virtual teams to building ultra-complex supplier and distributor networks, today's executives and managers must consider the international implications of every decision they make. Certainly, globalization has its detractors, but for business leaders, the issue is not to debate the merits of globalization but to learn how to thrive in the global marketplace. In Borderless Business the authors tackle every major dimension of business-from marketing to human resource management to supply chains to accounting and finance-and demonstrate how they play out in a global context. Each chapter describes the new skills and competencies that managers must master in order to lead their companies in this environment. Featuring current data and dozens of case examples and applications from around the world, Borderless Business will serve as a practical handbook for executives and managers and an indispensable text for students of international business. From extending successful brands into exotic new markets to tapping talent in virtual teams to building ultra-complex supplier and distributor networks, today's executives and managers must consider the international implications of every decision they make. To put the magnitude of global business in context, consider that between 1820 and 1992 world population increased 5-fold, world income 40-fold, and world trade 540-fold. And in the past decade, the pace of change has only accelerated, with the Internet, for example, making connections instantaneous and ubiquitous-and global aspirations attainable for even the smallest of enterprises. Certainly, globalization has its detractors, but for today's business leaders, the issue is not to debate the merits of globalization but to learn how to thrive in the global marketplace. In Borderless Business the authors tackle every major dimension of globalization -from marketing to human resource management to supply chains to accounting and finance-and demonstrate how these issues play out in a global context. Each chapter describes the new skills and competencies that managers must master in order to lead their companies in this environment, where every management challenge is amplified. Featuring current data and dozens of case examples and applications from around the world, Borderless Business will serve as a practical handbook for executives and managers and as an indispensable text for students of international business.
Author: Zhibin Gu Publisher: Fultus Corporation ISBN: 1596821078 Category : Business & Economics Languages : en Pages : 248
Book Description
Get the inside story from a Chinese journalist/consultant about China's surge under globalization and capitalism. This second volume of a trilogy covers (1) political-economic trends; (2) Chinese multinationals vs. global giants; (3) trade, the yuan, banking, insurance, and the stock market; and (4) issues with Taiwan, the West, India, and Japan.
Author: Ken Auletta Publisher: Penguin ISBN: 1101495561 Category : Business & Economics Languages : en Pages : 375
Book Description
It is said that journalism is a vital public service as well as a business, but more and more it is also said that big media consolidation; noisy, instant opinions on cable and the Internet; and political “bias” are making a mockery of such high-minded ideals. In Backstory, Ken Auletta explores why one of America’s most important industries is also among its most troubled. He travels from the proud New York Times, the last outpost of old-school family ownership, whose own personnel problems make headline news, into the depths of New York City’s brutal tabloid wars and out across the country to journalism’s new wave, chains like the Chicago Tribune’s, where “synergy” is ever more a mantra. He probes the moral ambiguity of “media personalities”—journalists who become celebrities themselves, padding their incomes by schmoozing with Imus and rounding the lucrative corporate lecture circuit. He reckons with the legacy of journalism’s past and the different prospects for its future, from fallen stars of new media such as Inside.com to the rising star of cable news, Roger Ailes’s Fox News. The product of more than ten years covering the news media for The New Yorker, Backstory is Journalism 101 by the course’s master teacher.
Author: Mario Glowik Publisher: Routledge ISBN: 131780774X Category : Business & Economics Languages : en Pages : 315
Book Description
Contemporary business-to-business (B2B) industries consist of networks of customers, competitors and other stakeholders. Firms which manage their relationships with these important stakeholders are more likely to enjoy a sustained competitive advantage in the international business environment. This book is the first to provide a comprehensive overview of the field from a broad and accessible perspective. The authors bring an authoritative, scholarly understanding to the subject, taking readers through the entire process of creating, developing and maintaining B2B networks. Case studies illustrating each chapter include: Apple, Panasonic, Johnson & Johnson, Epson and Samsung. In providing a single and explicit established academic framework for understanding business networks in a global setting, this book is vital reading for students and researchers involved with international management, international marketing and strategic management.
Author: Robert Guest Publisher: St. Martin's Press ISBN: 0230341233 Category : Business & Economics Languages : en Pages : 258
Book Description
An editor for The Economist looks at how international diasporas are accelerating and diversifying the flow of ideas, technology, and wealth, improving lives across the globe. A century ago, migrants often crossed an ocean and never saw their homelands again. Today, they call—or Skype—home the moment their flight has landed, and that's just the beginning. Thanks to cheap travel and easy communication, immigrants everywhere stay in intimate contact with their native countries, creating powerful cross-border networks. In Borderless Economics, Robert Guest travels through dozens of countries and 44 American states, observing how these networks create wealth, spread ideas, and foster innovation. Covering phenomena such as how young Chinese studying in the West are infecting China with democratic ideals, to why the so-called "brain drain"—the flow of educated migrants from poor countries to rich ones—actually reduces global poverty, this is a fascinating look at how migration makes the world wealthier and happier.
Author: William Barrett Publisher: John Wiley & Sons ISBN: 9780470249192 Category : Law Languages : en Pages : 284
Book Description
In today’s turbulent global economy, companies establish competitive advantage by creating the most exciting ideas and taking them to market. To sustain this competitive advantage and thrive long term, innovative companies must use intellectual property to protect their valuable ideas. iProperty explores the intellectual property strategies and tactics used by successful companies to protect ideas. It answers the question, "If I’m serious about strategically deploying intellectual property in a way that benefits my bottom line, what should I do on Monday morning to make that happen?" Too often, books dealing with strategy remain high-level and vague, while intellectual property books frequently bog the reader down in the intricacies of patent laws and regulations. Avoiding these extremes, iProperty emphasizes the concrete details involved in actual implementation and provides executives, managers and attorneys with practical advice for developing and executing a strategic intellectual property plan that will yield a measurable return on investment.
Author: Robert Crawford Publisher: Routledge ISBN: 1317421698 Category : Business & Economics Languages : en Pages : 270
Book Description
Cultural and regional differences in creating and managing advertising require unique responses to a dynamic, rapidly globalising business environment. To be global in advertising is no longer to be homogenised or standardised, it is to be at the leading edge of social and cultural trends that are changing the world as we know it. Global Advertising Practice in a Borderless World covers a wide range of adaptive advertising practices, from major and emerging markets, in mainstream and digital advertising. It focuses on understanding how the globalisation of advertising works in practice, explored in three sections: globalising advertising in a media and communications context; advertising in a global world; and global advertising in a digital world. Covering past, present and potential futures, through an impressive ensemble of global advertising practitioners and academics, the book combines academic rigour with practical insights to provide a comprehensive analysis of the changing dynamics between advertising and globalisation. It will be of great interest to researchers, educators and advanced students in advertising, global branding, international marketing, international business media, communication and cultural studies.
Author: Clarence J. Mann
Author: Clarence J. Mann
Author: Hiroshi Mikitani
Author: Clarence J. Mann
Author: Zhibin Gu
Author: 布卢姆斯伯里出版公司
Author: Ken Auletta
Author: Mario Glowik
Author: Robert Guest
Author: William Barrett
Author: Robert Crawford