Feedback That Moves Writers Forward PDF Download

Author: Patty McGee
Publisher: Corwin Press
ISBN: 1506387144
Category : Education
Languages : en
Pages : 281

View

Book Description
Student writing is only as good as the feedback we give In this remarkable book, Patty McGee shares research-based how-to’s for responding to writers that you can use immediately whether you use a writing program or a workshop model. Put down the red-pen, fix-it mindset and help your writers take risks, use grammar as an element of craft, discover their writing identities, elaborate in any genre, and more. Includes lots of helpful conference language that develops tone and trust and forms for reflecting on writing.

Author: Melissa Shultz
Publisher:
ISBN: 9781531014438
Category : Legal composition
Languages : en
Pages : 350

View

Book Description
"This book aims to demystify the legal writing process by providing concrete formulas-both macro and micro formulas-for mastering the content required for objective and persuasive legal analysis. The "macro" formula we start with in this book is CRAC, which stands for Conclusion ("C"), Rule ("R"), Analysis ("A"), and Conclusion ("C"). Within this macro formula, we use "micro" formulas to help you draft the different parts of CRAC. This book also takes different parts of legal work product, such as the introduction to a motion or the question presented of an objective memo, and breaks those parts down into components so that you can see how they are put together and then can write your own by applying those basic constructs. At each juncture of your legal writing journey, this book will give you a roadmap to follow (and a step-by-step list of directions) such that you will never feel completely lost and never find yourself faced with an entirely blank page"--

Author: Fiona Raven
Publisher:
ISBN: 9780994096920
Category : Design
Languages : en
Pages : 0

View

Book Description
Book Design Made Simple gives DIY authors, small presses, and graphic designers--novices and experts alike--the power to design their own books. It's the first comprehensive book of its kind, explaining every step from installing Adobe(R) InDesign(R) right through to sending the files to press. For those who want to design their own books but have little idea how to proceed, Book Design Made Simple is a semester of book design instruction plus a publishing class rolled into one. Let two experts guide you through the process with easy step-by-step instructions, resulting in a professional-looking top-quality book

Author: Bruce Kaplan
Publisher: Square One Publishers, Inc.
ISBN: 0942679385
Category : Language Arts & Disciplines
Languages : en
Pages : 93

View

Book Description
As the title states, this book is designed to be easy to use for all writers. It offers straightforward, practical guidelines for editing, without getting into the weeds of advanced English grammar. You will find no loftier technical grammatical terms here, such as present perfect progressive, correlative conjunctions, imperative mood or interrogative adjective. However, much of the advice in this book is not to be written in stone. English is a flexible language, and writing a creative calling. As you will see, there are many acceptable ways for writers to express themselves. What you will find in this book is: --How to avoid the most common errors of grammar and spelling. --How to spot typographical and factual errors. --Understanding the styles of print and online media. --How to make your writing more exciting and dynamic. --And improving your odds of having your work published. The goal of this book is simple—to put the odds on the writers’ side; to increase your chances of being published or finding success as a reporter, feature writer, novelist, freelance writer, blogger, Web developer, Web editor, communications consultant, advertising copywriter, speechwriter or public relations consultant—in fact, anything involving the written word.

Author: Richard Walters
Publisher: Vision Christain Ministries Incorporated
ISBN: 9781931178198
Category : Language Arts & Disciplines
Languages : en
Pages : 132

View

Book Description
Walters and Dekoven present a guide to writing college papers, the Master's thesis, the Doctoral dissertation, and the Doctoral project with ease, efficiency, and accuracy.

Author: Tom Albrighton
Publisher: ABC Business Communications Ltd
ISBN: 1838054510
Category : Business & Economics
Languages : en
Pages : 305

View

Book Description
Copywriting is writing with purpose. It’s about using words to reach people and change what they think, feel and do. This easy-to-read guide will teach you all the essentials of copywriting, from understanding products, readers and benefits to closing the sale. It’s packed with real-life examples that will show you exactly how the ideas and techniques will work in the real world. And with dozens of useful illustrations and diagrams, Copywriting Made Simple shows you the ideas that other books just talk about. Plus there's a whole chapter of handy tips on writing ads, websites, broadcast media, direct mail, social media and print. Copywriting Made Simple is the perfect introduction to copywriting today. No wonder it hit the #1 spot in Marketing & Sales at Amazon UK, Canada and Australia, and is featured on the BA Advertising course at the University for the Creative Arts. What you’ll learn… Understand the product and its benefits • Pinpoint how the product helps people. • Turn features into benefits and seek out USPs. • Identify tangible and intangible benefits. Get to know your reader • Uncover your reader’s inner fears and desires. • Use empathy to get inside the reader’s feelings. • Decide how your copy will change how they think, feel or act. • Capture your aims in the brief. Engage the reader in your message • Talk to the reader and make your copy more like a conversation. • Use the same words that the reader uses. • Bring the product to life with rich, sensory language. • Make your copy active, positive and specific. Craft compelling copy • Learn eight proven formulas for enticing headlines. • Choose a rock-solid structure. • Create powerful calls to action. Use 20 proven strategies for creative copy • Show the product in a new light. • Use humour, wordplay, metaphors and contrasts. • Turn weakness into strength. Make persuasion and psychology work for you • Learn the six proven principles of persuasion. • Overcome the reader’s objections. • Exploit cognitive biases to nudge the reader into action. What industry experts say… 'Where was this book when I started copywriting? A must for every newbie copywriter (and a few old copy dogs too).' Kate Toon, Co-host of the Hot Copy Podcast 'Impressively thorough without ever losing its rhythm. Deserves to be mentioned in the same breath as the copywriting classics.' Ryan Wallman, author of Delusions of Brandeur ‘Tom’s put a lifetime of learning into this book.’ Dave Trott, Creative legend, agency founder and author of Creative Mischief, One and One Make Three and Predatory Thinking ‘From insights gleaned from NLP and psychology to real-world examples of great, effective copy - this is educational, entertaining and energetic. Prepare to dig deep, enjoy and see your results skyrocket!’ Katherine Wildman, Host, The Writing Desk ‘Tom has written the best all-round introduction to copywriting available today.’ Leif Kendall, Director of ProCopywriters, copywriter and author of Brilliant Freelancer ‘I didn’t think you could teach copywriting. Turns out, @tomcopy can. What a terrific book.’ Doug Kessler, Creative Director & Co-founder of Velocity

Author: William Lasher, Ph.D.
Publisher: Crown
ISBN: 0307874559
Category : Business & Economics
Languages : en
Pages : 355

View

Book Description
Successfully start your own profitable business Starting your own business is an American Dream. But raising money requires a polished business plan that sells financial backers on your idea. The Perfect Business Plan Made Simple approaches the business plan as a sales document that will persuade bankers and venture capitalists to invest in your new or growing enterprise. Featuring examples and detailed sample plans, this updated edition addresses legal concerns and special issues unique to internet-based businesses. Detailed writing instructions, overviews of the funding process, and explanations of why certain arguments are crucial make this guide invaluable to both novices and experienced entrepreneurs. Important topics include: • your business’s mission and strategy • the written plan and the role of presentations • the target audience principle • making financial projections • how to make and present a marketing plan • special considerations for service businesses • contingencies–what you’ll do if things go wrong • legal and ownership issues • dot-com businesses • a self-test to see if you’re cut out to be an entrepreneur Look for these Made Simple Books: Accounting Made Simple Arithmetic Made Simple Astronomy Made Simple Biology Made Simple Bookkeeping Made Simple Business Letters Made Simple Chemistry Made Simple Computer Science Made Simple Earth Science Made Simple English Made Simple French Made Simple German Made Simple Inglés Hecho Fácil Investing Made Simple Italian Made Simple Keyboarding Made Simple Latin Made Simple Learning English Made Simple Mathematics Made Simple Philosophy Made Simple Physics Made Simple Psychology Made Simple Sign Language Made Simple Spanish Made Simple Spelling Made Simple Statistics Made Simple Your Small Business Made Simple

Author: Verlyn Klinkenborg
Publisher: Vintage
ISBN: 0307279413
Category : Language Arts & Disciplines
Languages : en
Pages : 226

View

Book Description
An indispensable and distinctive book that will help anyone who wants to write, write better, or have a clearer understanding of what it means for them to be writing, from widely admired writer and teacher Verlyn Klinkenborg. Klinkenborg believes that most of our received wisdom about how writing works is not only wrong but an obstacle to our ability to write. In Several Short Sentences About Writing, he sets out to help us unlearn that “wisdom”—about genius, about creativity, about writer’s block, topic sentences, and outline—and understand that writing is just as much about thinking, noticing, and learning what it means to be involved in the act of writing. There is no gospel, no orthodoxy, no dogma in this book. Instead it is a gathering of starting points in a journey toward lively, lucid, satisfying self-expression.

Author: Jane Nannono
Publisher:
ISBN: 9781616674281
Category : Drama
Languages : en
Pages : 504

View

Book Description
A middle-aged, independent, has it-all woman survives a nearly fatal road traffic accident in March 2004. She then begins a tortuous journey of physical, mental and emotional healing. Stripped of all her friends and family, she is left to overcome these challenges on her own. Yet, all hope is not lost. She finds healing in the most unlikely place, the Physiotherapy department of a local hospital, through simple people doing simple acts of kindness. As the physical landscape changes from winter to spring, she slowly renews herself from deep within while desperately clinging to her most prized possession: her independence.

Author: Robert W. Bly
Publisher: Linden Publishing
ISBN: 1610350200
Category : Language Arts & Disciplines
Languages : en
Pages : 264

View

Book Description
Packed with income-generating ideas about creating a variety of saleable written works, this guide includes information for researching and writing effective, instructional materials and calling upon a variety of publishing channels, including magazines, traditional book publishers, self-publishing, and the Internet. The mechanics behind becoming a successful writer and information packager are presented in this resource that explores how to write and sell simple information in multiple formats, allowing writers to turn specialized knowledge into money-making books and products.