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Author: Susan Dowd Publisher: American Library Association ISBN: 1555709125 Category : Business & Economics Languages : en Pages : 305
Book Description
Like library users, library donors hail from all walks of life. Regardless of the scope or complexity of library fundraising, successful efforts are always about forging and strengthening relationships with the range of stakeholders throughout the community. Dowd and her team from Library Strategies, a consulting group of the Friends of St. Paul Public Library, share proven strategies that have brought in more than $1 million annually. Believing that private fundraising is a natural for libraries large and small, they start with 12 facts about library fundraising and focus on activities with the highest return. Tips and features include: The gift pyramid model for developing the culture of giving that leads to big gifts Overcoming fears of sponsorship and embracing cause-related marketing Pitching the appropriate charitable gift Confronting common fears of requesting major gifts The pros and cons of membership programs
Author: Marilyn Heimberg Ross Publisher: Writer's Digest Books ISBN: 9780918880413 Category : Books Languages : en Pages : 0
Book Description
"Turn yourself into a marketing master and make tens of thousands of extra dollars with the ideas in this one-of-a-kind resource. Get your books into catalogs, rack up lucrative bulk premium sales, and do author signings and radio interviews that get outrageous results. Find the secret to generating tons of free publicity, then discover how to capitalize on it." "Add to that insider information on how to make the Internet a fabulous sales generator, penetrate libraries, sell to book clubs, and get onto the QVC Home Shopping Network - and you can't do without this guide."--BOOK JACKET.Title Summary field provided by Blackwell North America, Inc. All Rights Reserved
Author: Cameron Clarkson Publisher: ISBN: Category : Languages : en Pages : 60
Book Description
Bottomless Book Sales is for authors who are ready to sell more books and succeed as an author. Most books don't sell because authors have no idea how to sell them, not because there is no demand for them. This book will teach you how to create a winning sales funnel strategy, how to target your ideal readers and how to create ads that actually work!
Author: Susan Dowd Publisher: American Library Association ISBN: 1555709125 Category : Business & Economics Languages : en Pages : 305
Book Description
Like library users, library donors hail from all walks of life. Regardless of the scope or complexity of library fundraising, successful efforts are always about forging and strengthening relationships with the range of stakeholders throughout the community. Dowd and her team from Library Strategies, a consulting group of the Friends of St. Paul Public Library, share proven strategies that have brought in more than $1 million annually. Believing that private fundraising is a natural for libraries large and small, they start with 12 facts about library fundraising and focus on activities with the highest return. Tips and features include: The gift pyramid model for developing the culture of giving that leads to big gifts Overcoming fears of sponsorship and embracing cause-related marketing Pitching the appropriate charitable gift Confronting common fears of requesting major gifts The pros and cons of membership programs
Author: Owen Jones Publisher: Megan Publishing Services ISBN: Category : Antiques & Collectibles Languages : en Pages : 200
Book Description
I am an indie author who has written fifty-five novels and 155 self-help novel over the last twelve years. They have been translated and narrated, making another 1,300 copies in at least 44 languages. I am also almost solely responsible for selling the English versions, so I know how tough that is. This book is divided into two distinct sections: one speaks to authors, since there are things that they can do to boost sales that a book-seller cannot, such as design an eye-catching book cover. However, a book-seller should be aware of the steps that a good author should take in order to assess how high the chance is that the book could sell in large numbers. In other words, both sections apply to authors and book-sellers alike. In today’s rapidly evolving publishing landscape, both authors and booksellers face unique challenges in driving book sales. For authors, the journey doesn’t end with writing a compelling story or crafting an insightful self-help manual. In fact, that’s just the beginning. The real challenge lies in ensuring that your book reaches the hands (or screens) of readers who will appreciate and benefit from it. Whether you’re a self-published writer or traditionally published, understanding the nuances of book marketing is crucial to your success. On the other hand, booksellers — whether operating online, through physical shops, or as affiliates — play an equally vital rôle in the ecosystem. With countless titles flooding the market every year, standing out from the competition requires more than just stocking shelves or listing products on a website. It demands innovative strategies, keen marketing insights, and a deep understanding of consumer behaviour. This book is divided into two sections, tailored to address the specific needs of these two groups. In the first section, authors will discover actionable tips and techniques to effectively market their books, build their brand, and engage with their target audience. The second section is dedicated to booksellers, offering strategies to optimise sales channels, enhance customer engagement, and leverage digital tools to increase profitability. Whether you’re an author looking to amplify your reach or a bookseller aiming to boost your sales figures, this comprehensive guide will provide you with the knowledge and strategies needed to thrive in today’s competitive market. To better book sales!
Author: Pat Ditzler Publisher: American Library Association ISBN: 0838910742 Category : Business & Economics Languages : en Pages : 114
Book Description
The authors provide a tested and successful formula for making money for local libraries in a practical and fun way-- a library book sale.
Author: Bolakale Aremu Publisher: AB Publisher LLC ISBN: Category : Language Arts & Disciplines Languages : en Pages : 59
Book Description
Unlock Your Book's Full Potential: The Ultimate Guide to Mastering Metadata for Unmatched Sales Success! Are you an author struggling to get your book noticed in a crowded market? Discover the secret weapon that top authors and publishers use to dominate the bestseller lists: metadata. This book is your comprehensive guide to leveraging metadata to boost your book's visibility, attract more readers, and skyrocket your sales. In this invaluable resource, you'll learn: The Power of Metadata: Understand the crucial role metadata plays in book discovery and sales. Learn how it influences search engine algorithms, online retail sites, and readers' purchasing decisions. Keywords that Convert: Master the art of selecting the right keywords that will make your book stand out. Learn how to conduct keyword research and implement them effectively in your metadata. Crafting Compelling Book Descriptions: Discover how to write persuasive book descriptions that not only attract potential readers but also convert them into buyers. Optimizing Categories and Tags: Gain insights into choosing the best categories and tags for your book to enhance its discoverability and ranking on platforms like Amazon. Practical Tips & Strategies: Learn from successful authors who have used metadata to transform their book sales. Get practical tips and strategies that you can apply to your own work. Whether you're a seasoned author or just starting your publishing journey, this book provides actionable steps and proven techniques to help you achieve your sales goals. Don't let your book get lost in the digital abyss. Equip yourself with the knowledge and tools to make your book shine in the competitive marketplace. Why choose this book? Expert Advice: Get expert advice from seasoned authors and publishing experts, who have helped countless authors increase their book sales. Comprehensive and Easy-to-Follow: Packed with step-by-step instructions, clear examples, and practical exercises, this book makes mastering metadata accessible to everyone. Proven Results: Based on tried-and-tested methods, this book delivers strategies that have been proven to work in the real world. Don't wait another day to maximize your book's potential. This book is your key to unlocking a world of new readers and unprecedented sales success. Buy your copy today and start transforming your book sales!
Author: Claudine Wolk Publisher: Lost Valley Press ISBN: 1935874462 Category : Business & Economics Languages : en Pages : 106
Book Description
Book marketing is intimidating for most authors. It’s like learning a new language. Most authors believe that writing the book is the hard part of publishing and that they are done after writing the words “The End.” Those in the publishing industry know better. The hard part of publishing starts after the book is completed! By the time most authors realize that they need to market their book, they are too late. Wolk and Murkette set out to change that outcome by providing an easy, fun system for book marketing that is straightforward and understandable. Authors want one thing: to give their books the BEST chance to be seen and sold. Today authors have so many easy ways to publish, literally at their fingertips, but after hitting the “publish” button, they find book sales elusive. In the brand-new guide, Get Your Book Seen and Sold, authors Claudine Wolk and Julie Murkette provide an easy book marketing strategy with a definitive starting point and a clear map. Through fun graphs, examples, and exercises in the guide, authors will stay focused and find the empowerment to successfully promote their books.
Author: Brian O'Leary Publisher: "O'Reilly Media, Inc." ISBN: 1449391168 Category : Computers Languages : en Pages : 61
Book Description
Book publishers have long used free content as part of their marketing and selling efforts, with the vast majority of free content distributed in printed form. Digital distribution of free material, either intentional or via unauthorized availability through peer-to-peer sites and other Web outlets, offers a fast and expansive connection to consumers, but content can also be copied and disseminated without publishers' control. Some publishers are torn between the efficiencies digital distribution provides and concerns over piracy and print-sale cannibalization. This research report is part of an ongoing effort by O'Reilly Media Inc. and Random House to test assumptions about free distribution, P2P availability and their potential impact on book sales.
Author: Susan Dowd
Author: Marilyn Heimberg Ross
Author: Brian Jud
Author: April Cox
Author: Cameron Clarkson
Author: Susan Dowd
Author: Owen Jones
Author: Pat Ditzler
Author: Bolakale Aremu
Author: Claudine Wolk
Author: Brian O'Leary