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Author: Albert N. Greco Publisher: Taylor & Francis ISBN: 1135615888 Category : Business & Economics Languages : en Pages : 396
Book Description
This volume provides an innovative and detailed overview of the book publishing industry, including details about the business processes in editorial, marketing and production. The work explores the complex issues that occur everyday in the publishing in
Author: Albert N. Greco Publisher: Taylor & Francis ISBN: 1135615888 Category : Business & Economics Languages : en Pages : 396
Book Description
This volume provides an innovative and detailed overview of the book publishing industry, including details about the business processes in editorial, marketing and production. The work explores the complex issues that occur everyday in the publishing in
Author: Albert N. Greco Publisher: Routledge ISBN: 113561587X Category : Business & Economics Languages : en Pages : 449
Book Description
This volume provides an innovative and detailed overview of the book publishing industry, including details about the business processes in editorial, marketing and production. The work explores the complex issues that occur everyday in the publishing in
Author: Albert N. Greco Publisher: Routledge ISBN: 0805848525 Category : Business & Economics Languages : en Pages : 385
Book Description
The Book Publishing Industry focuses on consumer books (adult, juvenile, and mass market paperbacks) and reviews all major book categories to present a comprehensive overview of this diverse business. In addition to the insights and portrayals of the U.S. publishing industry, this book includes an appendix containing historical data on the industry from 1946 to the end of the twentieth century. The selective bibliography includes the latest literature, including works in marketing and economics that has a direct relationship with this dynamic industry. This third edition features a chapter on e-books and provides an overview of the current shift toward digital media in the US book publishing industry.
Author: John B. Thompson Publisher: John Wiley & Sons ISBN: 1509546790 Category : Social Science Languages : en Pages : 354
Book Description
This book tells the story of the turbulent decades when the book publishing industry collided with the great technological revolution of our time. From the surge of ebooks to the self-publishing explosion and the growing popularity of audiobooks, Book Wars provides a comprehensive and fine-grained account of technological disruption in one of our most important and successful creative industries. Like other sectors, publishing has been thrown into disarray by the digital revolution. The foundation on which this industry had been based for 500 years – the packaging and sale of words and images in the form of printed books – was called into question by a technological revolution that enabled symbolic content to be stored, manipulated and transmitted quickly and cheaply. Publishers and retailers found themselves facing a proliferation of new players who were offering new products and services and challenging some of their most deeply held principles and beliefs. The old industry was suddenly thrust into the limelight as bitter conflicts erupted between publishers and new entrants, including powerful new tech giants who saw the world in very different ways. The book wars had begun. While ebooks were at the heart of many of these conflicts, Thompson argues that the most fundamental consequences lie elsewhere. The print-on-paper book has proven to be a remarkably resilient cultural form, but the digital revolution has transformed the industry in other ways, spawning new players which now wield unprecedented power and giving rise to an array of new publishing forms. Most important of all, it has transformed the broader information and communication environment, creating new challenges and new opportunities for publishers as they seek to redefine their role in the digital age. This unrivalled account of the book publishing industry as it faces its greatest challenge since Gutenberg will be essential reading for anyone interested in books and their future.
Author: Michael N. Ross Publisher: Routledge ISBN: 1317154568 Category : Business & Economics Languages : en Pages : 220
Book Description
Publishing today requires a presence in local and global markets, and successful publishers can be more effective in reaching both by employing current technology at all stages of the publishing process. Finding the most efficient and profitable business models has become more challenging (and more rewarding) by the same advancements in technology. Michael Ross provides a roadmap to the essential aspects of the international publishing industry, from how to develop content that can be easily adapted to other cultures, to establishing relationships and negotiating licensing and co-publishing contracts. With a discussion of the critical innovations in the industry and through case studies from all stages in the publishing process, the book provides insights into the maturing of digital publishing and the challenges and opportunities provided by new technologies. Many publishing models have emerged over the last 15 years, and technology has made the mechanics of publishing in general, and web publishing in particular, easier. Thus, the role of the professional publisher is being challenged, and issues of quality and trust are now competing with easy access to information. Publishing, in all forms, can be viewed as a conspicuous bellwether for any business that must make strategic and tactical adjustments quickly to innovate and grow. Ross applies principles from both consumer and educational publishing to explore publishing's ongoing 'sea change' and its implications for other industries.
Author: Christina Banou Publisher: Chandos Publishing ISBN: 0081012799 Category : Language Arts & Disciplines Languages : en Pages : 166
Book Description
Re-Inventing the Book: Challenges from the Past for the Publishing Industry chronicles the significant changes that have taken place in the publishing industry in the past few decades and how they have altered the publishing value chain and the structure of the industry itself. The book examines and discusses how most publishing values, aims, and strategies have been common since the Renaissance. It aims to provide a methodological framework, not only for the understanding, explanation, and interpretation of the current situation, but also for the development of new strategies. The book features an overview of the publishing industry as it appears today, showing innovative methods and trends, highlighting new opportunities created by information technologies, and identifying challenges. Values discussed include globalization, convergence, access to information, disintermediation, discoverability, innovation, reader engagement, co-creation, and aesthetics in publishing. - Describes common values and features in the publishing industry since the Renaissance/invention of printing - Proposes a methodological framework that helps users understand current publishing issues and trends - Focuses on reader engagement and participation - Proposes and discusses the publishing chain, not only as a value chain, but also as an information chain - Considers the aesthetics of publishing, not only for the printed book, but also for digital material
Author: Thomas Woll Publisher: Chicago Review Press ISBN: 1569765642 Category : Business & Economics Languages : en Pages : 401
Book Description
Publishing is a rapidly changing business, and this comprehensive reference is right in step--covering operations, finances, and personnel management as well as product development, production, and marketing. Written for the practicing professional just starting out or looking to learn new tricks of the trade, this revised and expanded fourth edition contains updated industry statistics and benchmark figures, features up-to-date strategies for creating new revenue streams such as online marketing and sales and e-book publishing, and provides new information on using financial information to make key management decisions. More than two dozen highly practical forms and sample contracts for immediate use are also included.
Author: Peter Ginna Publisher: University of Chicago Press ISBN: 022630003X Category : Language Arts & Disciplines Languages : en Pages : 319
Book Description
Essays from twenty-seven leading book editors: “Honest and unflinching accounts from publishing insiders . . . a valuable primer on the field.” —Publishers Weekly Editing is an invisible art in which the very best work goes undetected. Editors strive to create books that are enlightening, seamless, and pleasurable to read, all while giving credit to the author. This makes it all the more difficult to truly understand the range of roles they inhabit while shepherding a project from concept to publication. What Editors Do gathers essays from twenty-seven leading figures in book publishing about their work. Representing both large houses and small, and encompassing trade, textbook, academic, and children’s publishing, the contributors make the case for why editing remains a vital function to writers—and readers—everywhere. Ironically for an industry built on words, there has been a scarcity of written guidance on how to approach the work of editing. Serving as a compendium of professional advice and a portrait of what goes on behind the scenes, this book sheds light on how editors acquire books, what constitutes a strong author-editor relationship, and the editor’s vital role at each stage of the publishing process—a role that extends far beyond marking up the author’s text. This collection treats editing as both art and craft, and also as a career. It explores how editors balance passion against the economic realities of publishing—and shows why, in the face of a rapidly changing publishing landscape, editors are more important than ever. “Authoritative, entertaining, and informative.” —Copyediting
Author: Blythe Camenson Publisher: McGraw Hill Professional ISBN: 9780658001161 Category : Business & Economics Languages : en Pages : 196
Book Description
Reveals the variety of jobs within the field of publishing such as: writer, editor, publicist, illustrator, production manager, law researcher, freelancer, and more. This work provides salary statistics and descriptions of the work culture that paint a comprehensive picture of what to expect on the job.
Author: Robert Campbell Publisher: Elsevier ISBN: 1780633092 Category : Language Arts & Disciplines Languages : en Pages : 525
Book Description
Academic and professional publishing represents a diverse communications industry rooted in the scholarly ecosystem, peer review, and added value products and services. Publishers in this field play a critical and trusted role, registering, certifying, disseminating and preserving knowledge across scientific, technical and medical (STM), humanities and social science disciplines. Academic and Professional Publishing draws together expert publishing professionals, to provide comprehensive insight into the key developments in the industry and the innovative and multi-disciplinary approaches being applied to meet novel challenges.This book consists of 20 chapters covering what publishers do, how they work to add value and what the future may bring. Topics include: peer-review; the scholarly ecosystem; the digital revolution; publishing and communication strategies; business models and finances; editorial and production workflows; electronic publishing standards; citation and bibliometrics; user experience; sales, licensing and marketing; the evolving role of libraries; ethics and integrity; legal and copyright aspects; relationship management; the future of journal publishing; the impact of external forces; career development; and trust in academic and professional publishing.This book presents a comprehensive review of the integrated approach publishers take to support and improve communications within academic and professional publishing. - Brings together expert publishing professionals to provide an authoritative insight into industry developments - Details the challenges publishers face and the leading-edge processes and procedures used to meet them - Discusses the range of new communication channels and business models that suit the wide variety of subject areas publishers work in
Author: Albert N. Greco
Author: Albert N. Greco
Author: Albert N. Greco
Author: Albert N. Greco
Author: John B. Thompson
Author: Michael N. Ross
Author: Christina Banou
Author: Thomas Woll
Author: Peter Ginna
Author: Blythe Camenson
Author: Robert Campbell