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Author: Greg Brooks Publisher: Open Book Publishers ISBN: 1783741074 Category : Language Arts & Disciplines Languages : en Pages : 524
Book Description
This book will tell all you need to know about British English spelling. It's a reference work intended for anyone interested in the English language, especially those who teach it, whatever the age or mother tongue of their students. It will be particularly useful to those wishing to produce well-designed materials for teaching initial literacy via phonics, for teaching English as a foreign or second language, and for teacher training. English spelling is notoriously complicated and difficult to learn; it is correctly described as much less regular and predictable than any other alphabetic orthography. However, there is more regularity in the English spelling system than is generally appreciated. This book provides, for the first time, a thorough account of the whole complex system. It does so by describing how phonemes relate to graphemes and vice versa. It enables searches for particular words, so that one can easily find, not the meanings or pronunciations of words, but the other words with which those with unusual phoneme-grapheme/grapheme-phoneme correspondences keep company. Other unique features of this book include teacher-friendly lists of correspondences and various regularities not described by previous authorities, for example the strong tendency for the letter-name vowel phonemes (the names of the letters ) to be spelt with those single letters in non-final syllables.
Author: Greg Brooks Publisher: Open Book Publishers ISBN: 1783741074 Category : Language Arts & Disciplines Languages : en Pages : 524
Book Description
This book will tell all you need to know about British English spelling. It's a reference work intended for anyone interested in the English language, especially those who teach it, whatever the age or mother tongue of their students. It will be particularly useful to those wishing to produce well-designed materials for teaching initial literacy via phonics, for teaching English as a foreign or second language, and for teacher training. English spelling is notoriously complicated and difficult to learn; it is correctly described as much less regular and predictable than any other alphabetic orthography. However, there is more regularity in the English spelling system than is generally appreciated. This book provides, for the first time, a thorough account of the whole complex system. It does so by describing how phonemes relate to graphemes and vice versa. It enables searches for particular words, so that one can easily find, not the meanings or pronunciations of words, but the other words with which those with unusual phoneme-grapheme/grapheme-phoneme correspondences keep company. Other unique features of this book include teacher-friendly lists of correspondences and various regularities not described by previous authorities, for example the strong tendency for the letter-name vowel phonemes (the names of the letters ) to be spelt with those single letters in non-final syllables.
Author: Walt Mason Publisher: ISBN: Category : American wit and humor Languages : en Pages : 208
Book Description
Humorous "prose rhymes", expressing a down-to-earth philosophy on everyday themes in American life, written by Walt Mason, "the Poet Laureate of the American Democracy," and an editorial writer for a Kansas newspaper. Cf. Preface.
Author: Martin Lindstrom Publisher: Currency ISBN: 0385523890 Category : Business & Economics Languages : en Pages : 274
Book Description
NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.
Author: Tom Coyne Publisher: Penguin ISBN: 1101216808 Category : Sports & Recreation Languages : en Pages : 344
Book Description
"Think country-club clinic meets Navy Seals training. I will pay any price, bear any burden, leave my home to follow the seasons, build my own swing studio in the basement, construct a practice green in my backyard. . . . Everything the big boys have access to, I want double." Like most amateur golfers, Tom Coyne had often wondered whether the pros won because they were more talented or because they were more obsessed. Overweight and burdened by a 14 handicap, he decided to find out for himself what it takes to play like a pro. Charting his journey, which included hiring top golf gurus such as Dr. Jim Suttie—Paper Tiger takes readers from the Michelob tournament (a win for Tom) to the Australian Tour—where forty-mile-per-hour winds and a driving rain scare off his Japanese partners. With each chapter, he tracks his weight alongside his handicap, pursuing his dream with a reckless abandon that comes to involve hardcore diets, pricey technology, even psychologists. With echoes of Dead Solid Perfect and Who's Your Caddy? Tom brings his uniquely edgy, deeply human perspective to a game that can simultaneously bring out the best and the worst in everyone who tries to master it.
Author: Greg Brooks
Author: Greg Brooks
Author: Frederick Waterman
Author: Library of Congress
Author: 
Author: Walt Mason
Author: Martin Lindstrom
Author: Esther Lewin
Author: 
Author: Rose Arny
Author: Tom Coyne