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Author: Barbara Sturken Peterson Publisher: Portfolio Trade ISBN: 9781591841111 Category : Airlines Languages : en Pages : 0
Book Description
The definitive, behind-the-scenes story of the most innovative airline in America A few years ago, an unknown entrepreneur named David Neeleman uprooted his wife and nine kids from Utah to New York, dreaming of a bold new company that would make jaded travelers fall in love with flying again. Barbara S. Peterson has been reporting on JetBlue since the “Jet who?” days when few outsiders believed in the company. Drawing on exclusive interviews with more than seventy-five insiders, from mechanics on the tarmac to the CEO, she weaves together a dynamic story of how JetBlue has blended outstanding customer service, inspirational leadership, savvy marketing, and disciplined financial management to come out on top. “It’s fun to read about simple ideas that change the way we do things . . . and it’s always fun to watch the whoosh of good ideas hit the brick walls of habit and bureaucracy. . . .The smart, fast, little guy wins!” —Los Angeles Times “A quick, breezy read studded with mini-profiles, snippets of aviation history and amusing anecdotes.” —The Wall Street Journal “An engaging peek into the open cockpits of the airline industry, its foibles and pitfalls, written by someone who knows the industry, yet still loves to fly. This book is the chronicle of one little airline that could.” —Book Page “Peterson moves beyond personalities to detail how Neeleman crafted more of a branded travel experience than an airline.” —BusinessWeek “[Peterson] gets the inside scoop on JetBlue’s quirky corporate culture and Neeleman’s fresh approach to an antiquated business model.” —Advertising Age
Author: Barbara Sturken Peterson Publisher: Portfolio Trade ISBN: 9781591841111 Category : Airlines Languages : en Pages : 0
Book Description
The definitive, behind-the-scenes story of the most innovative airline in America A few years ago, an unknown entrepreneur named David Neeleman uprooted his wife and nine kids from Utah to New York, dreaming of a bold new company that would make jaded travelers fall in love with flying again. Barbara S. Peterson has been reporting on JetBlue since the “Jet who?” days when few outsiders believed in the company. Drawing on exclusive interviews with more than seventy-five insiders, from mechanics on the tarmac to the CEO, she weaves together a dynamic story of how JetBlue has blended outstanding customer service, inspirational leadership, savvy marketing, and disciplined financial management to come out on top. “It’s fun to read about simple ideas that change the way we do things . . . and it’s always fun to watch the whoosh of good ideas hit the brick walls of habit and bureaucracy. . . .The smart, fast, little guy wins!” —Los Angeles Times “A quick, breezy read studded with mini-profiles, snippets of aviation history and amusing anecdotes.” —The Wall Street Journal “An engaging peek into the open cockpits of the airline industry, its foibles and pitfalls, written by someone who knows the industry, yet still loves to fly. This book is the chronicle of one little airline that could.” —Book Page “Peterson moves beyond personalities to detail how Neeleman crafted more of a branded travel experience than an airline.” —BusinessWeek “[Peterson] gets the inside scoop on JetBlue’s quirky corporate culture and Neeleman’s fresh approach to an antiquated business model.” —Advertising Age
Author: Richard Dooling Publisher: Random House (NY) ISBN: Category : Language Arts & Disciplines Languages : en Pages : 204
Book Description
This sure-to-be controversial book features direct and funny assaults on censorship, plus entertaining and erudite explorations of the psychological, religious, social, and historical landscape of obscenity. Playful and sophisticated, Blue Streak takes readers far beyond mere naughtiness and into the realm of literature.
Author: John Boyes Publisher: Fonthill Media ISBN: Category : History Languages : en Pages : 241
Book Description
In the early 1950s the United States wished to concentrate its defence resources on the development of a 4,000 mile range intercontinental ballistic missile. As a stop-gap measure, US defence chiefs hoped to assist Britain with the development of its own intermediate range missile. Despite US concerns that British resources were limited the Air Ministry nonetheless proceeded with the missile, called Blue Streak, to fulfil the operational requirement which would give Britain an independent deterrent which should remain invulnerable until the early 1970s. Blue Streak: Britain's Medium Range Ballistic Missile traces the path from the political decision to issue the contracts through the early development and testing both in the UK and in Australia. The reasons for the project's cancellation are considered and Blue Streak's subsequent role as the first stage of the ELDO civilian satellite launcher is noted. A requirement of the project was the need to base the missiles in underground launchers to protect them from attack. This aspect of the project is fully covered using recently available information and specially drawn plans.
Author: Library of Congress. Cataloging Policy and Support Office Publisher: ISBN: Category : Subject headings, Library of Congress Languages : en Pages : 1808
Author: Barbara Sturken Peterson
Author: Barbara Sturken Peterson
Author: Richard Dooling
Author: John Boyes
Author: Library of Congress. Cataloging Policy and Support Office
Author: Library of Congress
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Author: 
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Author: United States. Department of the Army
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