Blood, Brains and Beer PDF Download

Author: David Ogilvy
Publisher:
ISBN:
Category : Biography & Autobiography
Languages : en
Pages : 136

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Author: Martin R. Lipp
Publisher: Rowman & Littlefield
ISBN: 1590772962
Category : Health & Fitness
Languages : en
Pages : 253

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Book Description
The first thing to be understood about this book is its utter seriousness. This is not a flippant diet but a well-thought-out innovation by a man who has spent years grappling with his own weight problem and his love of beer. Now, believe it or not, thanks to Dr. Lipp you can lose weight without giving up beer on his remarkable I-Like-My-Beer Diet. Recognizing that no one likes to diets or wants to change his or her eating habits forever, Dr. Lipp has devised a weight-loss program designed to take off ten or more pounds in twelve days in as painless a manner as possible—with two (or three) beers a day. Dr. Lipp gives five basic reasons why beer is compatible with weight loss: beer complements a high protein, low-fat diet; beer is itself comparatively low in calories; beer is nutritious; beer is filling; and beer is relaxing, which helps you deal with you deal with the diet-deprivation syndrome. Each day’s menu program includes breakfast, lunch, dinner, and, of course, beer. As flexible as it is serious, The I-Like-My-Beer Diet offers three options for each meal: recipes for dishes to make at home, suggestions for restaurant dining, and brown bag meals for lunch or dinner. Tips on diet survival at parties and on weekends are included. Calorie listing for most popular domestic and imported beers are provided. The I-Like-My-Beer Diet may sound too good to be true, but it works! So reach for your favorite brew, follow Dr. Lipp’s diet, and you’ll find yourself ten or more pounds lighter in just twelve days. Cheers!

Author: Rob DeSalle
Publisher: Yale University Press
ISBN: 0300244983
Category : Cooking
Languages : en
Pages : 256

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Book Description
A celebration of beer—its science, its history, and its impact on human culture What can beer teach us about biology, history, and the natural world? From ancient Mesopotamian fermentation practices to the resurgent American craft brewery, Rob DeSalle and Ian Tattersall peruse the historical record and traverse the globe for engaging and often surprising stories about beer. They explain how we came to drink beer, what ingredients combine to give beers their distinctive flavors, how beer’s chemistry works at the molecular level, and how various societies have regulated the production and consumption of beer. Drawing from such diverse subject areas as animal behavior, ecology, history, archaeology, chemistry, sociology, law, genetics, physiology, neurobiology, and more, DeSalle and Tattersall entertain and inform with their engaging stories of beer throughout human history and the science behind it all. Readers are invited to grab a beer and explore the fascinating history of its creation.

Author: David Ogilvy
Publisher: John Wiley & Sons
ISBN: 9780471180029
Category : Biography & Autobiography
Languages : en
Pages : 218

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Book Description
David Ogilvy schuf eines der größten Imperien der Werbebranche der Welt - quasi aus dem Nichts! Seine Autobiographie, gespickt mit fesselnd erzählten Anekdoten, läßt den Leser teilhaben am Auf und Ab seines keineswegs geradlinigen Werdeganges, an seinen ersten Eindrücken von Amerika, seinem mittelalterlichen Schloß in Frankreich... Eine spannende, aufschlußreiche Lektüre.

Author: Kenneth Roman
Publisher: St. Martin's Press
ISBN: 0230618340
Category : Business & Economics
Languages : en
Pages : 300

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Book Description
From the former CEO of Ogilvy & Mather, the first biography of advertising maverick David Ogilvy Famous for his colorful personality and formidable intellect, David Ogilvy left an indelible mark on the advertising world, transforming it into a dynamic industry full of passionate, creative individuals. This first-ever biography traces Ogilvy's remarkable life, from his short-lived college education and undercover work during World War II to his many successful years in New York advertising. Ogilvy's fascinating life and career make for an intriguing study from both a biographical and a business standpoint. The King of Madison Avenue is based on a wealth of material from decades of working alongside the advertising giant, including a large collection of photos, memos, recordings, notes, and extensive archives of Ogilvy's personal papers. The book describes the creation of some of history's most famous advertising campaigns, such as: * "The man in the Hathaway shirt" with his aristocratic eye patch * "The man from Schweppes is here" with Commander Whitehead, the elegant bearded Brit, introducing tonic water (and "Schweppervesence") to the U.S. * Perhaps the most famous automobile headline of all time--"At 60 miles an hour the loudest noise in this new Rolls-Royce comes from the electric clock." * "Pablo Casals is coming home--to Puerto Rico." Ogilvy said this campaign, which helped change the image of a country, was his proudest achievement. * And his greatest (if less recognized) sales success--"DOVE creams your skin while you wash." Roman also carries Ogilvy's message into the present day, showing the contemporary relevance of the bottom-line focus for which his business ventures are remembered, and how this approach is still key for professionals in the modern advertising world.

Author: Columbus (Ohio). Board of Education
Publisher:
ISBN:
Category : Education
Languages : en
Pages : 348

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Contains courses of study, rules and regulations and directory of teachers.

Author: Brian Moeran
Publisher: Routledge
ISBN: 1136795405
Category : Social Science
Languages : en
Pages : 335

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Book Description
This is the only book of its kind - written by an anthropologist who spent twelve months doing fieldwork in a major Tokyo agency and who has spent the past 30 years studying and living in Japan. By examining the production of advertising, this book turns other semiotics, media and cultural studies theories on their heads. By analysing the social structure of a modern media organization from the inside, it makes anthropology relevant and intellectually stimulating. By treating the Japanese as a more-or-less normal and rational people, it explodes the usual myths of exotic Japan and steps boldly into a global arena that embraces 'east' and 'west' in a new theory of values.

Author: Paul Rutherford
Publisher: University of Toronto Press
ISBN: 1487522983
Category : Business & Economics
Languages : en
Pages : 467

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Book Description
The Adman's Dilemma is a cultural biography that explores the rise and fall of the advertising man as a figure who became effectively a licensed deceiver in the process of governing the lives of American consumers. Apparently this personage was caught up in a contradiction, both compelled to deceive yet supposed to tell the truth. It was this moral condition and its consequences that made the adman so interesting to critics, novelists, and eventually filmmakers. The biography tracks his saga from its origins in the exaggerated doings of P.T. Barnum, the emergence of a new profession in the 1920s, the heyday of the adman's influence during the post-WW2 era, the later rebranding of the adman as artist, until the apparent demise of the figure, symbolized by the triumph of that consummate huckster, Donald Trump. In The Adman's Dilemma, author Paul Rutherford explores how people inside and outside the advertising industry have understood the conflict between artifice and authenticity. The book employs a range of fictional and nonfictional sources, including memoirs, novels, movies, TV shows, websites, and museum exhibits to suggest how the adman embodied some of the strange realities of modernity.

Author: Jennet Conant
Publisher: Simon and Schuster
ISBN: 0743294599
Category : Biography & Autobiography
Languages : en
Pages : 416

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Following her bestselling accounts of the most guarded secrets of the Second World War, Conant offers a rollicking true story of spies, politicians, journalists, and intrigue in the highest circles of Washington during the tumultuous days of World War II.

Author: Henry Hemming
Publisher: PublicAffairs
ISBN: 1541742117
Category : History
Languages : en
Pages : 400

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The astonishing story of the British spies who set out to draw America into World War II As World War II raged into its second year, Britain sought a powerful ally to join its cause-but the American public was sharply divided on the subject. Canadian-born MI6 officer William Stephenson, with his knowledge and influence in North America, was chosen to change their minds by any means necessary. In this extraordinary tale of foreign influence on American shores, Henry Hemming shows how Stephenson came to New York--hiring Canadian staffers to keep his operations secret--and flooded the American market with propaganda supporting Franklin Roosevelt and decrying Nazism. His chief opponent was Charles Lindbergh, an insurgent populist who campaigned under the slogan "America First" and had no interest in the war. This set up a shadow duel between Lindbergh and Stephenson, each trying to turn public opinion his way, with the lives of millions potentially on the line.