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Why Don't They Give Back

Why Don't They Give Back PDF Author: Jasmine Alysse Pope
Publisher:
ISBN: 9781321400847
Category : African American college graduates
Languages : en
Pages : 310

Book Description
Throughout the literature, HBCU alumni non-donors were perceived to possess the opposite characteristics of alumni that do give financially. In order to further examine the lack of alumni giving at HBCUs, this study evaluated previously identified characteristics of HBCU alumni that choose not to financially support their alma maters. The purpose of this study was to examine how income, student experience, religious charitable giving, alumni perceptions, and alumni engagement, relate to alumni giving at HBCUs. An explanatory correlational design was used to address the research questions posed in this study. The 4,500 person sample, which consisted of donors and non-donors, was selected from two HBCUs using a stratified random sampling process. Data collection occurred through an 18-question online survey. The large majority of the participants were donors, while 44% of the non-donors reported not being contributors due to a limited discretionary income. The participants were overwhelmingly satisfied with their academic experience, extracurricular experience, decision to attend their alma mater, and post-graduation success. In addition, a large percentage of the participants attended a church and made charitable contributions on a weekly basis. All of the relationships were found to be statically significant (p

Why Don't They Give Back

Why Don't They Give Back PDF Author: Jasmine Alysse Pope
Publisher:
ISBN: 9781321400847
Category : African American college graduates
Languages : en
Pages : 310

Book Description
Throughout the literature, HBCU alumni non-donors were perceived to possess the opposite characteristics of alumni that do give financially. In order to further examine the lack of alumni giving at HBCUs, this study evaluated previously identified characteristics of HBCU alumni that choose not to financially support their alma maters. The purpose of this study was to examine how income, student experience, religious charitable giving, alumni perceptions, and alumni engagement, relate to alumni giving at HBCUs. An explanatory correlational design was used to address the research questions posed in this study. The 4,500 person sample, which consisted of donors and non-donors, was selected from two HBCUs using a stratified random sampling process. Data collection occurred through an 18-question online survey. The large majority of the participants were donors, while 44% of the non-donors reported not being contributors due to a limited discretionary income. The participants were overwhelmingly satisfied with their academic experience, extracurricular experience, decision to attend their alma mater, and post-graduation success. In addition, a large percentage of the participants attended a church and made charitable contributions on a weekly basis. All of the relationships were found to be statically significant (p

A Guide to Fundraising at Historically Black Colleges and Universities

A Guide to Fundraising at Historically Black Colleges and Universities PDF Author: Marybeth Gasman
Publisher: Routledge
ISBN: 1136730389
Category : Education
Languages : en
Pages : 202

Book Description
Winner of the 2012 CASE John Grenzebach Award for Outstanding Research in Philanthropy for Educational Advancement A Guide to Fundraising at Historically Black Colleges and Universities is a comprehensive, research-based work that brings the best practices and expertise of seminal professionals to the larger Black college environment and beyond. Drawing on data-driven advice from interviews with successful Black college fundraisers and private sector leaders, this book gives practitioners a comprehensive approach for moving away from out-of-date approaches to improve their institutions. This practical guide includes: An All Campus Approach—Discussion goes beyond alumni fundraising strategies to address the blended role that faculty, administrators, and advancement professionals can play to achieve fundraising success. Practical Recommendations—End-of-chapter suggestions for quick reference, as well as recommendations integrated throughout. Best Practices and Examples—Data-based content to strengthen fundraisers’ understanding of institutional advancement and alleviate uncertainties. Examples of Innovative Approaches—An entire chapter outlining successful innovative fundraising and engagement programs at various institutions. Extensive Appendices—Useful resources related to grant procurement, endowments, alumni giving, enrollment and retention, financial aid, and other helpful HBCU information. Both newcomers and seasoned professionals in the HBCU fundraising arena will benefit from the compelling recommendations offered in A Guide to Fundraising at Historically Black Colleges and Universities.

African-American Alumni Perceptions Regarding Giving to Historically Black Colleges and Universities

African-American Alumni Perceptions Regarding Giving to Historically Black Colleges and Universities PDF Author:
Publisher:
ISBN:
Category :
Languages : en
Pages :

Book Description
The continued existence of several private historically Black colleges and universities (HBCUs) has been threatened due to limited financial resources. Several of these institutions are on probation with the Southern Association of Colleges and Schools (SACS) or in jeopardy of losing their accreditation due to financial position. Similarly, HBCUs have been dependent primarily on the government, the church, and benevolent philanthropists for funding. As government support of the private HBCU decreases, and as the economy worsens, competition for funding sources increases. As a result, these institutions focus their attention towards resource development and philanthropic support. The number one source of financial support for most colleges is the alumni (Yates, 2001). Unlike predominantly White colleges, HBCUs have not had a long history of generous alumni giving (Ramsey, 1992). Hence, if HBCUs can facilitate giving from their alumni, the financial condition of these institutions may improve. This study examined African-American alumni perceptions regarding giving for two private HBCUs located in the Southeastern United States. The purpose of this study was to determine the factors influencing African-American alumni perceptions regarding giving and how these factors facilitate or impede participation in giving to the HBCU. For this case study, data were collected through interviewing African-American alumni, attending alumni association meetings, and examining web-pages and other documents at the respective colleges. The findings under the lens of cultural, critical race and institutional theories (Ladson-Billings & Tate, 1995; Outlaw, 1996) revealed factors influenced by Western social construction of culture, race, class, and power which have, consequently, impacted African-American alumni participation in giving to HBCUs. The conclusions and implications of this study are significant enough to warrant further investigation into the ramifications of African-Am.

African-American Alumni Perceptions Regarding Giving to Historically Black Colleges and Universities

African-American Alumni Perceptions Regarding Giving to Historically Black Colleges and Universities PDF Author: Nicole Reaves
Publisher:
ISBN:
Category :
Languages : en
Pages : 147

Book Description
Keywords: African-American alumni giving, African-American philanthropy, Black colleges, HBCUs, Alumni giving.

Black College Alumni Giving

Black College Alumni Giving PDF Author: Rodney T. Cohen
Publisher:
ISBN:
Category : African American college graduates
Languages : en
Pages : 236

Book Description


Emotive Direct-mail Appeal Language as a Giving Motivator Among Alumni of North Carolina Historically Black Colleges and Universities

Emotive Direct-mail Appeal Language as a Giving Motivator Among Alumni of North Carolina Historically Black Colleges and Universities PDF Author: Mai Li Muñoz Adams
Publisher:
ISBN:
Category : African American universities and colleges
Languages : en
Pages : 216

Book Description
"Over the past 25 years more than 12 American public and private historically black colleges and universities, HBCUs, closed their doors, mostly the result of a lack of alumni support. During the same time period, the number of alumni gifts to non HBCUs increased. HBCUs continue to look for ways to motivate alumni giving. Using a literature review, key informant interviews, and a focus group, this research was conducted to determine whether using segmented and strategically worded direct-mail appeals could be an effective development strategy to inspire major gifts from HBCU alumni as suggested by researchers Russ Alan Prince and Karen Maru File in their book 'The Seven Faces of Philanthropy' who posit that donors respond favorably to certain key emotive and persuasive words based on the philanthropic 'face' each exhibits. While the idea of crafting an appeal letter to a donor works in theory, most HBCU development offices do not have the time or resources to personalize each solicitation, even to their small alumni bases. Conversely, HBCU alumni prefer to be personally cultivated and rarely make a major gift in response to a written solicitation, regardless of crafty wording"--Abstract, p. 6.

The Impact of Executive Leadership on Alumni Giving at Historically Black Colleges and Universities

The Impact of Executive Leadership on Alumni Giving at Historically Black Colleges and Universities PDF Author: Harriet Virginia Frink Davis
Publisher:
ISBN:
Category : African American universities and colleges
Languages : en
Pages : 236

Book Description
Pinpoints the influence of executive leadership styles and behaviors in stimulating alumni giving at historically black colleges and universities (HBCUs). Focuses on the impact of leadership styles and behaviors of selected HBCU chancellors and presidents at both public and private, gender specific and coeducational institutions, regarding their influence on alumni giving. Selects Morehouse College, Bennett College, North Carolina Agricultural and Technical State University, North Carolina Central University, and Norfolk State University to study and interprets the findings using a theoretical framework present in the current literature on leadership.

Engaging Diverse College Alumni

Engaging Diverse College Alumni PDF Author: Marybeth Gasman
Publisher: Routledge
ISBN: 0415892740
Category : Education
Languages : en
Pages : 177

Book Description
To help move fundraising staff away from a "one size fits all" approach, this book provides a comprehensive overview of philanthropy in diverse cultures, including Latinos, African Americans, Native Americans, and Asian Americans.

Altruism at Hbcus

Altruism at Hbcus PDF Author: Derek C Henson Ph D
Publisher:
ISBN: 9780692275627
Category :
Languages : en
Pages : 158

Book Description
'Altruism at HBCUs' examines to what extent historically black colleges and universities are cultivating alumni relationships by promoting altruistic behavior in student involvement, institutional relations, socialization, customer relations, and fundraising principles. Furthermore, this essential book discusses how these salient themes impact alumni giving at HBCUs. Primarily, studies on alumni giving are monolithic and one-sided focusing on factors that influence or deter alumni giving. Some of those factors include socio-economic status, race, gender, time since graduation or comparison studies of predominately white institutions and historically black institutions. Few empirical studies have focused on the dichotomous relationship building efforts between institutions and alumni donors until Dr. Henson's study, 'Altruism at HBCUs: Cultivating Institutional Relationships to Positively Impact Alumni Giving.' -Ubiquitous Press

The Relevant Engagement for Alumni Associations and Alumni Donations to Historically Black Colleges and Universities (HBCUs)

The Relevant Engagement for Alumni Associations and Alumni Donations to Historically Black Colleges and Universities (HBCUs) PDF Author: Lorene K. Robinson
Publisher:
ISBN:
Category : Dissertations, Academic
Languages : en
Pages : 94

Book Description