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Author: Al Ramadan Publisher: HarperCollins ISBN: 0062407627 Category : Business & Economics Languages : en Pages : 202
Book Description
The founders of a respected Silicon Valley advisory firm study legendary category-creating companies and reveal a groundbreaking discipline called category design. Winning today isn’t about beating the competition at the old game. It’s about inventing a whole new game—defining a new market category, developing it, and dominating it over time. You can’t build a legendary company without building a legendary category. If you think that having the best product is all it takes to win, you’re going to lose. In this farsighted, pioneering guide, the founders of Silicon Valley advisory firm Play Bigger rely on data analysis and interviews to understand the inner workings of “category kings”— companies such as Amazon, Salesforce, Uber, and IKEA—that give us new ways of living, thinking or doing business, often solving problems we didn’t know we had. In Play Bigger, the authors assemble their findings to introduce the new discipline of category design. By applying category design, companies can create new demand where none existed, conditioning customers’ brains so they change their expectations and buying habits. While this discipline defines the tech industry, it applies to every kind of industry and even to personal careers. Crossing the Chasm revolutionized how we think about new products in an existing market. The Innovator’s Dilemma taught us about disrupting an aging market. Now, Play Bigger is transforming business once again, showing us how to create the market itself.
Author: Al Ramadan Publisher: HarperCollins ISBN: 0062407627 Category : Business & Economics Languages : en Pages : 202
Book Description
The founders of a respected Silicon Valley advisory firm study legendary category-creating companies and reveal a groundbreaking discipline called category design. Winning today isn’t about beating the competition at the old game. It’s about inventing a whole new game—defining a new market category, developing it, and dominating it over time. You can’t build a legendary company without building a legendary category. If you think that having the best product is all it takes to win, you’re going to lose. In this farsighted, pioneering guide, the founders of Silicon Valley advisory firm Play Bigger rely on data analysis and interviews to understand the inner workings of “category kings”— companies such as Amazon, Salesforce, Uber, and IKEA—that give us new ways of living, thinking or doing business, often solving problems we didn’t know we had. In Play Bigger, the authors assemble their findings to introduce the new discipline of category design. By applying category design, companies can create new demand where none existed, conditioning customers’ brains so they change their expectations and buying habits. While this discipline defines the tech industry, it applies to every kind of industry and even to personal careers. Crossing the Chasm revolutionized how we think about new products in an existing market. The Innovator’s Dilemma taught us about disrupting an aging market. Now, Play Bigger is transforming business once again, showing us how to create the market itself.
Author: Publisher: Lorenz Books ISBN: 9780754803898 Category : Juvenile Nonfiction Languages : en Pages : 518
Book Description
With over five hundred pages of fun activities--from painting and cooking to games and gardening--there is something for children to do both indoors and out, at any time of the day.
Author: Jen Welter Publisher: Hachette UK ISBN: 1580056849 Category : Biography & Autobiography Languages : en Pages : 288
Book Description
An inspiring, gutsy handbook for success from the first woman to ever coach in the NFL When Jen Welter became a linebackers coach for the Arizona Cardinals in 2015, she was the first woman to ever break the glass sideline of the NFL. In Play Big, Welter reveals the grit that it took to be a trailblazer in the ultimate boys' club. Pre-NFL, Welter was an undersized, underestimated athlete who made sacrifice after sacrifice to achieve her football dreams -- rising to the top of women's football leagues and eventually daring to play against men twice her size. Play Big lays out how she succeeded despite the odds, through force of will and determination, revealing the wisdom Welter gained over countless setbacks and challenges. With vivid wit and candor, Play Big will coach you to do the same -- whatever your obstacles might be -- while translating Welter's hard-earned advice for cultivating true perseverance and toughness.
Author: Ronald A. Smith Publisher: University of Illinois Press ISBN: 0252035879 Category : Business & Economics Languages : en Pages : 362
Book Description
In an era when college football coaches frequently command higher salaries than university presidents, many call for reform to restore the balance between amateur athletics and the educational mission of schools. This book traces attempts at college athletics reform from 1855 through the early twenty-first century while analyzing the different roles played by students, faculty, conferences, university presidents, the NCAA, legislatures, and the Supreme Court. Pay for Play: A History of Big-Time College Athletic Reform also tackles critically important questions about eligibility, compensation, recruiting, sponsorship, and rules enforcement. Discussing reasons for reform--to combat corruption, to level the playing field, and to make sports more accessible to minorities and women--Ronald A. Smith candidly explains why attempts at change have often failed. Of interest to historians, athletic reformers, college administrators, NCAA officials, and sports journalists, this thoughtful book considers the difficulty in balancing the principles of amateurism with the need to draw income from sporting events.
Author: Anness Publishing Publisher: ISBN: 9781840381238 Category : Amusements Languages : en Pages : 520
Book Description
You'll find a mind-boggling selection of ideas to get your teeth, eyes, ears, hands, tummies and toes into action. Includes making things, painting fun, making music, a magic show, modeling fun, T-shirt fun, clowning around, and more fabulous activities.
Author: Frances M. Carlson Publisher: ISBN: 9781928896715 Category : Child development Languages : en Pages : 103
Book Description
Drawing from evidence-based practice and the latest research, this book explains the multitude of benefits of big body play for young children's social-emotional, cognitive, and physical development. Also learn how to organize the physical environment, set rules and policies, and supervise the play.
Author: Allen Barra Publisher: Potomac Books, Inc. ISBN: 1612342973 Category : Sports & Recreation Languages : en Pages : 334
Book Description
In a follow-up to his Clearing the Bases Sports Illustratedas book of the year for 2002syndicated columnist Allen Barra turns his eye from Americaas pastime to Americaas passion. In this collection of essays, Barra delves into the gridironas all-time greats, some of the sportas enduring controversies, and suggests new ways to think about the game that holds our attention from August through January, every year. Barra turns his aggressively intelligent writing to the Heisman Trophy and its controversies and demonstrates why the Bowl Championship Series has not and cannot work. He explains how the infamous tie game between Notre Dame and Michigan State in 1966 changed football forever. He compares the careers of Bear Bryant and Vince Lombardi, George Allen and Don Shula, Bart Starr and Johnny Unitas, and Joe Montana and Steve Young, probing beyond the myths that surround each man and creating a new context to understand their achievements. He explains how Notre Dame embraced a destiny in pads, beyond the Gipper mystique and Rockne speeches. No other writer challenges a sportas myths, untrue truisms, and legends the way Barra does in these essays. The achievement of a writer who manages a balance between establishment insider and outspoken iconoclast, Big Play explores issues and controversies that fire up pigskin fans. Blending statistical commentary with insight and biting commentary with genuine fandom, Barra provides readers with another dose of his passionate, opinionated, and unique analysis of football."
Author: Terri L. Sjodin Publisher: Penguin ISBN: 1591848350 Category : Business & Economics Languages : en Pages : 258
Book Description
For those times when hard work and persistence just aren't enough, Terri Sjodin offers an inspiring guide to getting scrappy and beating the odds. Terri Sjodin loves scrappy people -- those who beat the odds with a blend of cleverness and fighting spirit. People who see big problems and come up with big solutions. People like the clever Girl Scout who sold 117 boxes of cookies in two hours outside a medical marijuana dispensary, or the entrepreneur who turned his home into an indoor jungle to sell investors on the Rainforest Cafe Restaurant chain. It can seem like these successes are just one-off acts of ingenuity or isolated flashes of brilliance. But today it takes more than just creativity, more than just persistence, more than just a dream to reach big goals -- it takes a mindset and a strategy. Sjodin explains the common elements behind every successful scrappy effort.
Author: Al Ramadan
Author: Al Ramadan
Author: Fiona Watt
Author: 
Author: Jen Welter
Author: Ronald A. Smith
Author: Anness Publishing
Author: Frances M. Carlson
Author: Allen Barra
Author: Terri L. Sjodin
Author: Beatrix Potter