Big Greg's Campaign [Big Book Kit]. PDF Download

Author: Ben Smith
Publisher:
ISBN: 9780732995300
Category :
Languages : en
Pages :

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Author:
Publisher:
ISBN: 9781404556737
Category :
Languages : en
Pages :

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Author: Ben Smith
Publisher:
ISBN: 9781404556539
Category : Big books
Languages : en
Pages : 24

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Author: Ben Smith
Publisher:
ISBN: 9780732995232
Category : Advertising
Languages : en
Pages : 24

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Book Description
This is the small book version to accompany the Big Book. It focuses on the text type Exposition.Ideal for group work.

Author: Ben Smith
Publisher:
ISBN: 9781404558212
Category : Readers (Primary)
Languages : en
Pages : 24

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Author: John Brumby
Publisher: Melbourne Univ. Publishing
ISBN: 0522868541
Category : Biography & Autobiography
Languages : en
Pages : 228

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Book Description
The Long Haul distils a series of practical lessons on leadership and public life from John Brumby's thirty years in politics. It offers insights into the challenges and opportunities Australia currently faces and argues for real political reform, a different future for our federation and strong leadership in a world in transition.

Author: Greg Iles
Publisher: HarperCollins
ISBN: 0062824635
Category : Fiction
Languages : en
Pages : 716

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Book Description
Sometimes the price of justice is a good man’s soul. The #1 New York Times bestselling author of the Natchez Burning trilogy returns with an electrifying tale of friendship, betrayal, and shattering secrets that threaten to destroy a small Mississippi town. “An ambitious stand-alone thriller that is both an absorbing crime story and an in-depth exploration of grief, betrayal and corruption… Iles’s latest calls to mind the late, great Southern novelist Pat Conroy. Like Conroy, Iles writes with passion, intensity and absolute commitment.” — Washington Post When Marshall McEwan left his Mississippi hometown at eighteen, he vowed never to return. The trauma that drove him away spurred him to become one of the most successful journalists in Washington, DC. But as the ascendancy of a chaotic administration lifts him from print fame to television stardom, Marshall discovers that his father is terminally ill, and he must return home to face the unfinished business of his past. On arrival, he finds Bienville, Mississippi very much changed. His family’s 150-year-old newspaper is failing; and Jet Talal, the love of his youth, has married into the family of Max Matheson, one of a dozen powerful patriarchs who rule the town through the exclusive Bienville Poker Club. To Marshall’s surprise, the Poker Club has taken a town on the brink of extinction and offered it salvation, in the form of a billion-dollar Chinese paper mill. But on the verge of the deal being consummated, two murders rock Bienville to its core, threatening far more than the city’s economic future. An experienced journalist, Marshall has seen firsthand how the corrosive power of money and politics can sabotage investigations. Joining forces with his former lover—who through her husband has access to the secrets of the Poker Club—Marshall begins digging for the truth behind those murders. But he and Jet soon discover that the soil of Mississippi is a minefield where explosive secrets can destroy far more than injustice. The South is a land where everyone hides truths: of blood and children, of love and shame, of hate and murder—of damnation and redemption. The Poker Club’s secret reaches all the way to Washington, D.C., and could shake the foundations of the U.S. Senate. But by the time Marshall grasps the long-buried truth about his own history, he would give almost anything not to have to face it.

Author: Greg Creed
Publisher: HarperCollins Leadership
ISBN: 140022330X
Category : Business & Economics
Languages : en
Pages : 289

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Book Description
Create breakthrough marketing campaigns by harnessing the power of R.E.D. Marketing: a transparent and flexible methodology straight from marketing powerhouse Yum! Brands. Sidestep the marketing books, courses, and even TED talks that offer hypothetical explanations that sound sensible and embrace the proven, systematic approach of R.E.D. Marketing, which the recent CEO and current CMO of Yum! Brands applied to lead Taco Bell and KFC to double digit growth. This book, filled with simple frameworks and engaging stories, will help everyone in your company understand what really works for driving sustainable brand growth and business success. In 2011, Greg Creed had just been elevated from President to CEO of Taco Bell, a brand in deep distress at the time. It was on his shoulders to turn things around quickly along with co-author and CMO, Ken Muench. Together, they developed the R.E.D (Relevance, Ease, Distinctiveness) method. It’s simple methodology does not require complicated terms and a PhD to understand, it’s actually quite simple—marketing works in three very different ways: Relevance—Is it relevant to the marketplace? Ease—Is it easy to access and use? Distinction—Does it stand out from competition? By combining actual examples from Yum! and other recognizable brands of every size around the world with the latest findings in marketing, neuroscience, and behavioral economics, and the author’s own experience marketing three different brands across 120 countries, your brand can set and achieve a truly breakthrough marketing campaign utilizing R.E.D Marketing.

Author: Eddie M. Tafoya
Publisher: Bloomsbury Publishing USA
ISBN: 0313380856
Category : Social Science
Languages : en
Pages : 308

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Book Description
This in-depth compilation of the lives, works, and contributions of 12 icons of African-American comedy explores their impact on American entertainment and the way America thinks about race. Despite the popularity of comedic superstars like Bill Cosby and Whoopi Goldberg, few books have looked at the work of African-American comedians, especially those who, like Godfrey Cambridge and Moms Mabley, dramatically impacted American humor. Icons of African American Comedy remedies that oversight. Beginning with an introduction that explores the history and impact of black comedians, the book offers in-depth discussions of 12 of the most important African-American comedians of the past 100-plus years: Bert Williams, Moms Mabley, Redd Foxx, Dick Gregory, Flip Wilson, Godfrey Cambridge, Bill Cosby, Richard Pryor, Whoopi Goldberg, Damon Wayans, Chris Rock, and Dave Chappelle. Each essay discusses the comedian's early life and offers an analysis of his or her contributions to American entertainment. Providing a variety of viewpoints on African-American comedy, the book shows how these comedians changed American comedy and American society.

Author: Great Britain: Parliament: House of Commons: Public Administration Select Committee
Publisher: The Stationery Office
ISBN: 9780215040008
Category : Social Science
Languages : en
Pages : 202

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Book Description
This report, which builds on previous reports by PASC, warns that the Big Society project is hampered by the lack of a clear implementation plan, leading to public confusion about the policy agenda, eighteen months into this administration. PASC has yet to see how the government will engage these charities and voluntary groups who wish to do so to deliver public services: the 'little society' rather than big business and 'Tesco' charities. Government must address the barriers such bodies experience in the contracting and commissioning system, which means developing a plan to address roles, tasks, responsibilities and skills in Whitehall departments. PASC concludes there are two major practical steps Government must take. Firstly they must create a single Big Society Minister, who has a cross-cutting brief, to help other Ministers to drive through this agenda once they begin reporting progress against the aims of Open Public Services White Paper, from April 2012. Secondly they need to implement an impact assessment, to be applied to every Government policy, statutory instrument, and new Bill, which answers the simple question: "what substantively will this do to build social capital, people power, and social entrepreneurs?" PASC says early examples in practice like the Work Programme have left service providers such as the charitable sector - who would play a major role in the Big Society - with serious reservations. The danger is that big contractors and the largest charities continue to dominate at the expense of small and local providers. EU contracting rules need to be revised and smaller providers should be consulted on the legislative and bureaucratic barriers. There needs to be a cultural shift in Whitehall departments