Big Data Gathering Predicts Retail Industry Consumer Behavior PDF Download

Author: Johnny Ch Lok
Publisher: Independently Published
ISBN: 9781724133618
Category : Business & Economics
Languages : en
Pages : 770

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Book Description
Prepare This book aims to explain why and how future artificial intelligent technology ( big data gathering method) can be applied to assit businesses to predict why and when and how consumer behavior changes in retail industry. I shall explain why traditional psychological and statistic and marketing methods are applied to predict consumer behaviors, human's judgement and analytical effort will be worse to compare AI machine's judgement and analytical effort. Also, I shall indicate different business organizations why they apply AI big data gathering method to help them to design any questionnaires ( surveys) questions which will be more valid and useful to conclude human's questionnaires ( surveys) design questions method. This book has these two research questions need to be answered? (1) Can apply (AI) learning machine predict consumer behaviors in retail industry? (2) Can (AI) learning machine replace human marketing research method, e.g. survey or human psychological and micro and macro economic methods to predict consumer behaviors more accurate in retail industry? Nowadays, many businessmen or marketing research professional hope to apply different methods to predict consumer behaviors in order to know what will be future market activities and market changes to help them to choose to implement what kinds of marketing strategies more accurately. The methods include economic environmental change prediction method, consumer individual psychological change prediction method, micro or macro behavioral economic environmental change prediction method, marketing environmental change prediction method etc. different kinds of methods which can be applied to predict how consumer behavioral changes to influence whose behavioral consumption to the manufacturer products sale within one to two years short term or three to five years middle term, even above five years long term business plans. Hence, if the product manufacturers can apply the most suitable consumer behavioral prediction method to predict how consumers' choice will be changed to influence their products sale easily. It will have more beneficial intangible and tangible advantages to achieve the their product easier sale aim to ensure their businesses' future market share to be increased more easier to their countries' choice target sale markets. Otherwise, if they applied the inaccurate consumer behavioral prediction methods to predict how their consumers' behavioral changes wrongly. Then, it will influence their market shares to be same level, even it will decrease their market shares, when their consumer behavioral prediction inaccurately. In my this book first part, I concentrate on indicate whether any artificial intelligence (AI) tools will be one kind of good consumer behavioral prediction method to be choose to apply to predict consumer behaviors. I shall indicate some examples, cases to give reasonable evidences to analyze whether (AI) tools will be one kind suitable tool to be applied to predict when and how consumer behavioral changes. If (AI) can be one kind tool to attempt to be applied to predict when and how consumer behavioral changes. Will it replace other kinds of methods to predict consumer behaviors? Does it have weaknesses to be applied to predict consumer behaviors, instead of strengths? Can it be applied to predict consumer behaviors depending on any situations of only some situation? Finally, I believe that any readers can find answers to answer above these questions in this book.

Author: Johnnny Ch LOK
Publisher:
ISBN: 9781730741760
Category :
Languages : en
Pages : 748

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Book Description
This book aims to explain why and how future artificial intelligent technology ( big data gathering method) can be applied to assit businesses to predict why and when and how consumer behavior changes in retail industry. I shall explain why traditional psychological and statistic and marketing methods are applied to predict consumer behaviors, human's judgement and analytical effort will be worse to compare AI machine's judgement and analytical effort. Also, I shall indicate different business organizations why they apply AI big data gathering method to help them to design any questionnaires ( surveys) questions which will be more valid and useful to conclude human's questionnaires ( surveys) design questions method.This book has these two research questions need to be answered?(1)Can apply (AI) learning machine predict consumer behaviors in retail industry?(2)Can (AI) learning machine replace human marketing research method, e.g. survey or human psychological and micro and macro economic methods to predict consumer behaviors more accurate in retail industry?Nowadays, many businessmen or marketing research professional hope to apply different methods to predict consumer behaviors in order to know what will be future market activities and market changes to help them to choose to implement what kinds of marketing strategies more accurately. The methods include economic environmental change prediction method, consumer individual psychological change prediction method, micro or macro behavioral economic environmental change prediction method, marketing environmental change prediction method etc. different kinds of methods which can be applied to predict how consumer behavioral changes to influence whose behavioral consumption to the manufacturer products sale within one to two years short term or three to five years middle term, even above five years long term business plans.Hence, if the product manufacturers can apply the most suitable consumer behavioral prediction method to predict how consumers' choice will be changed to influence their products sale easily. It will have more beneficial intangible and tangible advantages to achieve the their product easier sale aim to ensure their businesses' future market share to be increased more easier to their countries' choice target sale markets. Otherwise, if they applied the inaccurate consumer behavioral prediction methods to predict how their consumers' behavioral changes wrongly. Then, it will influence their market shares to be same level, even it will decrease their market shares, when their consumer behavioral prediction inaccurately.

Author: Johnny Ch LOK
Publisher:
ISBN: 9781726762472
Category :
Languages : en
Pages : 691

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Book Description
This book researchs how to apply big dta gathering tool to predict retail and service industry consumer behavior. This book first part aims to explain why and how future artificial intelligent technology ( big data gathering method) can be applied to assit businesses to predict why and when and how consumer behavior changes in retail industry. I shall explain why traditional psychological and statistic and marketing methods are applied to predict consumer behaviors, human's judgement and analytical effort will be worse to compare AI machine's judgement and analytical effort. Also, I shall indicate different business organizations why they apply AI big data gathering method to help them to design any questionnaires ( surveys) questions which will be more valid and useful to conclude human's questionnaires ( surveys) design questions method.This book has these two research questions need to be answered?(1)Can apply (AI) learning machine predict consumer behaviors in retail industry?(2)Can (AI) learning machine replace human marketing research method, e.g. survey or human psychological and micro and macro economic methods to predict consumer behaviors more accurate in retail industry?Nowadays, many businessmen or marketing research professional hope to apply different methods to predict consumer behaviors in order to know what will be future market activities and market changes to help them to choose to implement what kinds of marketing strategies more accurately. The methods include economic environmental change prediction method, consumer individual psychological change prediction method, micro or macro behavioral economic environmental change prediction method, marketing environmental change prediction method etc. different kinds of methods which can be applied to predict how consumer behavioral changes to influence whose behavioral consumption to the manufacturer products sale within one to two years short term or three to five years middle term, even above five years long term business plans.Hence, if the product manufacturers can apply the most suitable consumer behavioral prediction method to predict how consumers' choice will be changed to influence their products sale easily. It will have more beneficial intangible and tangible advantages to achieve the their product easier sale aim to ensure their businesses' future market share to be increased more easier to their countries' choice target sale markets. Otherwise, if they applied the inaccurate consumer behavioral prediction methods to predict how their consumers' behavioral changes wrongly. Then, it will influence their market shares to be same level, even it will decrease their market shares, when their consumer behavioral prediction inaccurately.In my this book first part, I concentrate on indicate whether any artificial intelligence (AI) tools will be one kind of good consumer behavioral prediction method to be choose to apply to predict consumer behaviors. I shall indicate some examples, cases to give reasonable evidences to analyze whether (AI) tools will be one kind suitable tool to be applied to predict when and how consumer behavioral changes. If (AI) can be one kind tool to attempt to be applied to predict when and how consumer behavioral changes. Will it replace other kinds of methods to predict consumer behaviors? Does it have weaknesses to be applied to predict consumer behaviors, instead of strengths? Can it be applied to predict consumer behaviors depending on any situations of only some situation? Finally, I believe that any readers can find answers to answer above these questions in this book.

Author: Johnnny Ch LOK
Publisher:
ISBN: 9781726860406
Category :
Languages : en
Pages : 663

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Book Description
(AI) digital data gather technology predicts food consumer behavior's main barriersWhat are the main barriers to food industry? When the food manufacturer applies (AI) big data gather technology to predict food consumer behavior? The barriers include that the food manufacturer / provider needs to decide whether when the right time is applied to the right (AI) digital big data prediction tool channel to find the right food consumers to be chose to full food consumption satisfactory questionnaires, how to gather multi-class food consumption classifiers on real-world food consumers transactional data from the food sale domain consistently to show the critical numbers of different kinds of food items at which the predictive performance most accurate? So, any food manufacturer / provider's advanced in (AI) digital data gather warehousing and management technologies can provide that opportunities for food business to enhance long term relationship with the food providers' clients. However, food industry's (AI) digital data gather aims to improve food customer product targeting, increase food customer loyalty and food purchase probability to the food supplier. To effective identify, understand and satisfy the needs of their food customers, the food suppliers need to develop the right (AI) digital questionnaire questions and find the right food customers to fill every right questions from every digital questionnaire at the right time through the right channel. Above of all these, they will be the barriers when one food supplier expects its (AI) digital data gather questionnaires which can conclude the most accurate prediction concerns any kinds of consumer food product choices. So, such as (AI) digital data prediction model, it is needed to incorporate into the food market segmentation, food customer targeting, and food challenging decisions with the goal of maximizing the total food customer lifetime. For example, (AI) big data gather transaction data is reasonable and accurate for building predictive models. Transaction data can be electronically collected and readily made available for data mining in lot quantity at minimum extra costs.Suggestion to apply (AI) prototypes of food customer profiles method to predict food customer behavioral changes. Prototypes of food customer profiles mean to be extracted from the discovered bins and multi-class classifies models are built using those prototypes. The learned models can than be used to predict the class of food customer profiles ( e.g. restaurants, school canteens, supermarkets etc. food suppliers) based on their food purchases. The approach is validated on the case study of a food retail and food service company operating in food and beverages market.

Author: Johnny Ch LOK
Publisher:
ISBN: 9781728649849
Category :
Languages : en
Pages : 697

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Book Description
Thus, I believe that artificial intelligent "big data" gathering method can be suggested to be applied to attempt to predict consumer behavioral changes in global business environment, the reasons are as below: On the consumer's beneficial hand, Consumers can apply this method to attempt to gather any global manufacturers data to be analyzed by this artificial intelligent learning system. Then, it analyzed all the different brands of specific similar product manufacturer' data to compare what are the range of the best past manufacturing history and sale data to the group of best manufacturers, and what are the range of the better past manufacturing history and sale data, and what are the range of the good past manufacturing history and sale data, and what are the range of the common past manufacturing history and sale data. Finally, the (AI) learning system will compare all the specific similar product, e.g. mobile phone or computer, television, car etc. different kinds of specific products of global manufacturers to conclude the result is such as whether which brands will be the best manufacturers to let the consumer to buy the television or mobile phone or computer or car etc. different kinds of products. It can make more accurate judgement to compare general human's phone or questionnaire surveys investigation method, newspapers, television, radios, internet searches etc. different manufacturing news or data gathering channels to find which brands are the most worth confidence to consumers to choose to buy the specific product in the global consumption market.On the manufacturers' beneficial hand, manufacturers can apply (AI) data gathering method to predict consumer emotion and buying behavioral changes more accurate. For example, the vehicle manufacturer, it plans to gather data to predict potential driving fast speed sport vehicle consumers' preferences trends in order to make the accurate judgement how to design its sport vehicles to attract many sport vehicle buyers who will choose to buy it's brand of any driving fast speed sport vehicles. It can attempt to apply (AI) intelligent learning system to gather global different brands of sport vehicle data concerns that all past driving fast speed sport vehicle buyer's preference of sport vehicle design. Then, the (AI) intelligent learning system gather global different brands of driving fast speed sport vehicle which had ever been purchased by the different country's driving fast speed sport vehicles consumers. After, it can compare divide the range of similar driving fast speed sport vehicle design and similar price to be different groups. The (AI) intelligent learning system can attempt to follow the past number of different brands of driving fast speed sport vehicle buyers to calculate how many driving fast speed sport vehicle buyers who choose to buy the brand of driving fast speed sport vehicle as well as it will analyze and make judgement to find whether the cheaper price reason attracts the different countries sport vehicle buyers choose to buy the brand of driving fast speed sport vehicle or the attractive design reason attracts the different countries sport vehicle buyers choose to buy the brand of sport vehicle or fast speed reason attracts the sport vehicle buyers choose to buy the brand of sport vehicle.

Author: Johnny Ch LOK
Publisher:
ISBN: 9781728653266
Category :
Languages : en
Pages : 697

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Book Description
In the future, (AI) will bring their benefits to influence customers to build positive emotions to any retailers in these aspects as below:1.Future (AI) big data gather tool will be an area of compute science that deals with giving machines , the ability to seem like they have human intelligence. In short, it is the power of a machine to copy intelligent human behavior. For examaple, machine learning algorithms are being integrated into analytics and customer relationship management platforms to uncover information on how to better serve customers, chat bots have been incorporated into websites to provide immediate service to customers.2.(AI) adoption continue to rise with chat bots taking the lead. Due to increasing ease of deployment , instant availability and improved quality, chat bots will become more and more common to manage customer service queries and to make intelligent purchase recommendations. Also, retailers can engage this kind of technology to answer continue questions and supplement customer support with chat-based shopping experience. So, (AI) and declines personalized, customized and localized experiences to customers. (AI) will be applied across the entire retail product and service cycle, firm manufacturing to post-sale customer service interactions. Hence, retailers can use (AI) to its fullest potential will be also to influence purchases in the moment and anticipate future purchases, guiding shoppers towards the right products in a regular and highly personalized manner.3.(AI) technology can rise the conscious customers. Customers are demanding an increased interest in the ethical practice of the brands they buy from. Todays, customers have a well-developed sense of what is solely intended to drive sales. This has lead to a rise in consumers ho make values based judgements about what to buy and where to shop. These consumers believe their purchase habits have an impact on the world. To win customers, retailers need have good conscious to predict consumers' desire. Future, (AI) data gather technology will be a good consumer behavior predictive tool to predict about for years will now become customer expectations and will have drastically changed the path to purchase. So, (AI) data gather tool is the predictive consumer expectations tool on every interaction, they have these brands.4.Future (AI) can be impacted to influence consumer behaviors by its potential to free up time, enhance, quality, and enhance personalization. The industries include: Healthcare industry can apply (AI) to support diagnosis by detecting variations in patient data, early identification of potential pandemics, imaging diagnostics; automat industry can apply (AI) to autonomous fleets to ride sharing, semi-autonomous features, such as driver assist, engine monitoring and predictive, autonomous maintenance; financial service industry can apply (AI) to design the suitable personalized financial planning, fraud detection and anti-money laundering and automation of customer operation; transportation and logistics industry can apply (AI) to autonomous trucking and delivery, traffic control and reduced congestion and enhanced security; technology, media and telecommunications industry can apply (AI) to search media, and recommendation, customized content creation and personalized marketing and advertising to attract retailers to promote; retail and consumer industry can apply (AI) to design personalized production, anticipating customer demand, , inventory and delivery management; energy industry can apply (AI) to read and record smart metering , more efficient grid operation and storage and predictive maintenance; manufacturing industry can apply (AI) to enhance monitoring and auto-correction of processes, supply chain and production optimization and on-demand production.

Author: Johnny Ch LOK
Publisher:
ISBN: 9781092150484
Category :
Languages : en
Pages : 399

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Book Description
Challenges of artificial intelligence, algorithms technology and machine learning impact to consumption marketMarkets have played a key role in providing individuals and businesses with the opportunity to gain from trade. If (AI) big data gather tool can predict how to change potential customer behavior in success. The challenges to consumers will face that the overall market consumption model will be dominated by the businessmen only. So, it is not fair or reasonable to consumers, because (AI) big data gather tool has controlled or dominated all consumers' minds and it has predicted how and why every kind of product or service consumer shopping model or consumption behaviors how will change.It will bring this questions: How can market designers learn the characteristics necessary to set optimal, or at least better, reserve prices after they had gather all data to conclude the analytical results of their consumers behaviors how will change? How can market designers better learn the environments of their markets?In response to these challenges, artificial intelligence (AI ) and machine learning are important tools for market design. For example, retailers and marketplaces , such as eBay, Amazon and many others are mining their vast amounts of data to identity patterns that help them create better shopping experiences for their clients and increase the efficiency of their markets. By having better prediction tools, these and their companies can predict and better manage dynamic consumption market environments. The improved forecasting that (AI) and machine learning algorithms provide help marketplaces and retailers better anticipate consumer demand and producer supply as well as help target products and activities for segmented markets. Another important application of (AI) 's strength in improving forecasting to help markets operate more efficiently is in electricity market example. To operate efficiently, electricity marker makers can attempt to apply (AI) machine learning tool to follow every household family electricity consumers' past electricity consumption record to judge ( predict) how it will be every family's forecasting in the year.An inaccurate forecast in the electricity supply and demand that can dramatically affect electricity market bad supply outcomes causing high variance in electricity charge prices or worse, blackouts. By better predicting every family's electricity demand and supply , electricity market makers can better allocate power generation to the most efficient power sources and maintain a more reasonable electricity stable charge market. Any example is design market, the application of (AI) algorithms to market design are already widespread and diverse. (AI) algorithms technology , it is a safe that (AI) will play a growing role in the design and implementation of market over a wide range of applications. The challenges are that how (AI) can guarantee accurate to predict when and why and how consumer behavioral changes to any retail industries. In fact, retailers will need to discover the value that (AI) can bring to what benefits to influence their customer behaviors. In the future, (AI) will bring their benefits to influence customers to build positive emotions to any retailers in these aspects as below:1.Future (AI) big data gather tool will be an area of compute science that deals with giving machines , the ability to seem like they have human intelligence. In short, it is the power of a machine to copy intelligent human behavior. For examaple, machine learning algorithms are being integrated into analytics and customer relationship management platforms to uncover information on how to better serve customers, chat bots have been incorporated into websites to provide immediate service to customers.

Author: Johnny Ch LOK
Publisher: Independently Published
ISBN: 9781723901041
Category :
Languages : en
Pages : 572

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Book Description
How to apply online psychological advertising method to predict passenger behavioral consumption?Online advertising can give relevance information to represent the similarity between advertisement and queries. These existing online advertisement works mainly focused on interpreting advertisements clicks in term of what consumers seek. ( i.e. relevance information) and how consumers choose to watch TV or magazine or online advertisement etc. from different promotion media. ( historically to know the product is selling on the market through advertising information). However, few of manufacturers or sellers attempted to understand why consumers chose to watch the advertising from TV or magazine or internet etc. different media.Why can MTR can choose online advertisement to predict passenger behavior? Online Advertisement can be as a commercial search engine for manufacturers or sellers to gather data to concern how behavioral consumption is. The online advertisement's each observations motivate who to systemically model to test what each consumer individual psychological desire in order for a precise prediction on behavioral consumption after online advertisement promotion from internet media.Today, internet is one kind of effective psychological advertising promotion method. For example, an online advertisement system, sponsored search has been one of the most important business models for commercial web search engines. It generates most of the revenue of search engines by presenting to users sponsored search results, i.e. advertisements (ads), along with organic search results. To deliver the most interesting ads to the users, a sponsored search system consists of technical components, including query-to-ads matching, online click prediction for matched ads, online click probability and auction to determine the ranking, placement, and pricing of the remaining ads. To aim to attempt to predict behavioral consumption for any kinds of product sale from online advertisement media.In today's industry, generalized second price auction (GSP) is the most widely-used auction mechanism , in which the price that an advertiser has to pay depends on the predicted online click probability of the online buyers, whose own ads as well as the bid price and predicted online click probability of the ads ranked in the next position. The online sponsored search systems typically employ a machine learning model top predict the probability that an online user clicks an advertising from internet. However, in practical sponsored search system. There are many ads without adequate historical click through data, even after query levels. Then online ads can been click improved prediction accuracy to consumer individual behavioral consumption when each click is occurred to the seller individual website. For example, online ads, such as : free Nike coupons ad. It shows " Go-Get_couptons.com/Nike, Download and print Nike coupons ( 100% Free)" ; another Nike-sales prices ad. It shows www.calibex.com, clothing, latest fashions and styles on sale. Buy Nike Fast!" ; another Perfume.com official site ad. It shows "www.perfume.com, 10,000 + brand name perfumes and colognes-up to 80% off retail!" ; another Luxury English Perfume Ad. It shows " www.florislondon.com, shop online for luxury perfumes for men, women and the home". Above of these are example online ads. For two queries, "Nike" and "Perfume" , and two ads under the same query field similar relevance to the query.

Author: Bernard Marr
Publisher: John Wiley & Sons
ISBN: 1119231396
Category : Business & Economics
Languages : en
Pages : 320

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Book Description
The best-selling author of Big Data is back, this time with a unique and in-depth insight into how specific companies use big data. Big data is on the tip of everyone's tongue. Everyone understands its power and importance, but many fail to grasp the actionable steps and resources required to utilise it effectively. This book fills the knowledge gap by showing how major companies are using big data every day, from an up-close, on-the-ground perspective. From technology, media and retail, to sport teams, government agencies and financial institutions, learn the actual strategies and processes being used to learn about customers, improve manufacturing, spur innovation, improve safety and so much more. Organised for easy dip-in navigation, each chapter follows the same structure to give you the information you need quickly. For each company profiled, learn what data was used, what problem it solved and the processes put it place to make it practical, as well as the technical details, challenges and lessons learned from each unique scenario. Learn how predictive analytics helps Amazon, Target, John Deere and Apple understand their customers Discover how big data is behind the success of Walmart, LinkedIn, Microsoft and more Learn how big data is changing medicine, law enforcement, hospitality, fashion, science and banking Develop your own big data strategy by accessing additional reading materials at the end of each chapter

Author: Johnny Ch Lok
Publisher: Independently Published
ISBN: 9781726859592
Category : Business & Economics
Languages : en
Pages : 380

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Book Description
Chapter ThreeMain barriers influence artificial intelligent travelling consumer behavioral predictionIn future, it is possible that these barriers will influence how to apply (AI technology) to predict travelling consumer behavior in success. The barriers may include: Lacking of a (AI) digital data gathering vision and strategy, lacking of efficient workforce readiness, (AI) technology constraints., non reaching (AI) consumer behavioral prediction mature stage, time and money and resource constraints, law and regulations prohibition to develop (AI) consumer behavioral prediction bug data gather technology.However, the recommendation of solutions to attack the barriers to influence artificial intelligence consumer behavioral prediction not success, it may include gaining employee buy in to participate and develop (AI) consumer behavioral prediction technology, making customer experience to a concern (AI) big data gather questionnaire investigation, providing compensation, training to employees in order to achieve (AI) travelling consumer behavioral big data questionnaire investigation research digital technological goals and strategy, task senior leaders manage any (AI) digital big data gather technology changes, putting policies and (AI) big data gather digital technology in place to support a fully remote, flexible workforce in any (AI) digital big data gather questionnaires research projects, teaching all employees how to code/understand (AI) big data gather consumer behavioral prediction software development, appointing a chief (AI) officer to manage any (AI) big data gather customer behavioral prediction projects and automate everything and encourage customers to attempt experience to self-service and (AI) big data gather questionnaire research to earn beneficial consumption aim after they gave feedback to any (AI) digital questionnaire researches. So, in the future, the (AI) digital big data questionnaire researches can include these industries surveyed, such as automat m financial services, public healthcare, private healthcare, technology, telecoms, insurance, life sciences, manufacturing, media and entertainment, oil and gas, retail and consumer products etc. Hence, in the future, any of these industries can attempt to apply (AI) digital big data gather technology to predict how and why consumer behaviors will change in order to avoid reducing consumer number threat occurrence.