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Author: Anton Gonson Publisher: A G Printing & Publishing ISBN: Category : Business & Economics Languages : en Pages : 166
Book Description
What is search engine optimization? It’s a question that is asked repeatedly by people with a website. It sounds REALLY important, but most people find themselves flummoxed because they don’t know really where to start in getting their website optimized for search. Search engine optimization consists of two processes. The first is getting a website configured so a search engine like Google can index it correctly and the second is making sure your website is in the top search results when someone Googles your products or brand names.
Author: Anton Gonson Publisher: A G Printing & Publishing ISBN: Category : Business & Economics Languages : en Pages : 166
Book Description
What is search engine optimization? It’s a question that is asked repeatedly by people with a website. It sounds REALLY important, but most people find themselves flummoxed because they don’t know really where to start in getting their website optimized for search. Search engine optimization consists of two processes. The first is getting a website configured so a search engine like Google can index it correctly and the second is making sure your website is in the top search results when someone Googles your products or brand names.
Author: Anthony G. Bennett Publisher: McGraw Hill Professional ISBN: 0071626158 Category : Business & Economics Languages : en Pages : 481
Book Description
"A real world tool for helping develop effective marketing strategies and plans." -- Dennis Dunlap, Chief Executive Officer, American Marketing Association "For beginners and professionals in search of answers." -- Stephen Joel Trachtenberg, President Emeritus and University Professor of Public Service, The George Washington University "A 'must read' for every business major and corporate executive." -- Clarence Brown, former Acting Secretary, U.S. Department of Commerce The Biggest Companies. The Boldest Campaigns. THE BEST INSIDER'S GUIDE ON THE MARKET. The most comprehensive book of its kind, The Big Book of Marketing is the definitive resource for marketing your business in the twenty-first century. Each chapter covers a fundamental aspect of the marketing process, broken down and analyzed by the greatest minds in marketing today. For the first time ever, 110 experts from the world's most successful companies reveal their step-by-step strategies, proven marketing tools, and tricks of the trade—fascinating, exclusive, real-world case studies from an all-star roster of companies, including: ACNielsen * Alcoa * American Express * Amtrak * Antimicrobial * Technologies Group * APL Logistics * Arnold * AT&T * Atlas Air * Bloomingdale's * BNSF * Boeing * Bristol-Myers Squibb * Burson-Marsteller * BzzAgent * Caraustar * Cargill * Carnival * Coldwell Banker * Colgate-Palmolive * Colonial Pipeline * Con-way * Costco * Dean Foods * Discovery Communications * Draftfcb * DSC Logistics * DuPont * Edelman * ExxonMobil * Fabri-Kal * FedEx Trade Networks * Fleishman-Hillard * Ford * Frito-Lay * GE * Greyhound * Hair Cuttery * Hilton * HOLT CAT * IBM * Ingram Barge * Ingram Micro * International Paper * John Deere * Kimberly-Clark * Kodak * Kraft * L.L.Bean * Landor * Long Island Rail Road * Lulu.com * Mars * MCC * McCann * McDonald's * McKesson * Nationals * NCR * New York Times * Nordstrom * Ogilvy Action * OHL * 1-800Flowers.com * Overseas Shipholding Group * Owens Illinois * P & G * Papa John's * Paramount Pictures * Patagonia * PepsiCo * Pfizer * Porter Novelli * RAPP * Ritz-Carlton * Safeway * Saks Fifth Avenue * Sara Lee * SC Johnson * Sealed Air * Sears * Silgan * Skyhook * Snap-on Tools * Southwest * Sports and Leisure * ResearchGroup * Staples * Stoner * Supervalu * Synovate * Tanimura & Antle * TBWA * Tenet Healthcare * Texas Instruments * 3M * ToysRUs * Trader Joe's * Tupperware * Under Armour * United Airlines * United Stationers * Verizon * VISA * Weyerhaeuser * Wilson Sporting Goods * Wunderman * Xerox * Y&R * Zappos.com No matter what business you're in--from retail and manufacturing to service and nonprofit--The Big Book of Marketing offers the most practical, hands-on advice you’ll ever find . . . from the best in the business. Anthony G. Bennett taught marketing at Georgetown University. With three decades of experience in the field, he has held a variety of key marketing positions at Fortune 500 companies, including AT&T and others. He resides in McLean, Virginia.
Author: Dennis DeLaurier Publisher: Dennis DeLaurier ISBN: Category : Computers Languages : en Pages : 160
Book Description
About If you are an old or new Blogger, you may be looking for ideas for your next Blog. If you are a new Blogger there is always that Brain Freeze that comes with starting. Below are a BIG BUNCH of some ideas that may help. I hope all the ideas below are helpful Dennis DeLaurier Author
Author: Robert W. Bly Publisher: Simon and Schuster ISBN: 1510741763 Category : Business & Economics Languages : en Pages : 306
Book Description
The language you need to sell and succeed, from America’s top copywriter. Robert W. Bly is a self-made multi-millionaire and brings in six figures of sales annually from marketing and selling his own products, not to mention more than half a million from his freelance writing. He’s been a professional copywriter for nearly forty years and has been named America’s best copywriter. And now he’s drawing back the curtain and revealing hundreds of proven words and phrases that can help you: Grab the reader’s attention. Convey a sense of urgency. Communicate what’s special, different, and unique about your product. Boost response with proven time-tested offers. Arouse the reader’s curiosity. Overcome buyer objections. Announce something new. Move the reader emotionally. Create a perception of superior product value. Give the reader news. And much more. The Big Book of Words that Sell contains the 1200 words and phrases that have proven to sell most effectively for Bob, and the best situations to employ that language in. Use them to: Sell any product or service. Get connections, followers, and friends on social media. Write social media posts and ads that generate more clicks and conversions. Optimize web pages for Google and other search engines. Write e-mails that get higher open and click-through rates. Become a more powerful and persuasive copywriter. Increase web site traffic and conversion. Generate better return from your Call to Actions (CTA). The Big Book of Words that Sell: 1200 Words and Phrases That Every Salesperson and Marketer Should Know and Use is your guide to the world’s most persuasive words and phrases—and how to leverage them to sell your product.
Author: Sandra M. Reed Publisher: John Wiley & Sons ISBN: 1394255373 Category : Business & Economics Languages : en Pages : 833
Book Description
Prepare for HR certification exams faster and smarter with over 1000 expertly written practice questions In the Big Book of HR Exam Practice Questions: 1000 Questions to Test Your Knowledge and Help You Prepare for the PHR, PHRi, SPHR, SPHRi and SHRM CP/SCP Certification Exams, human resources certification expert Sandra M. Reed delivers an essential test-prep resource for the Human Resources Certification Institute's PHR, PHRi, SPHR, SPHRi and SHRM CP and SCP exams. The book offers over 1000 challenging and well-written questions covering the entire range of subjects covered by the tests, updated for the 2024 exams. In the book, you'll find content exploring United States labor law, talent planning and acquisition, business strategy, total rewards, learning and development, risk management and compliance, diversity, equity, and inclusion, and much more. You'll also discover: Easy-to-find info that makes the book perfect as a go-to, on-the-job resource for practicing HR professionals Extensive materials offering full coverage of the subjects tested on the exams, helping you to reduce test anxiety and improve information recall Online recommendations for additional expert resources that will take your study efforts to the next level Complimentary access to Sybex's easy-to-use online test bank that includes all the practice questions from the book An effective and powerful study resource for people preparing for the HRCI's PHR, SPHR, and SHRM CP and SCP exams, Big Book of HR Exam Practice Questions is also the perfect desk reference for aspiring and practicing human resource practitioners.
Author: Jeff Korhan Publisher: John Wiley & Sons ISBN: 1118840054 Category : Business & Economics Languages : en Pages : 646
Book Description
A set of four e-books on engaging social media, marketing strategies and more This is a four-publication set called Social Marketing. The collection includes: UnMarketing, the Science of Marketing, Built-in Social, and Engagement Marketing. UnMarketing takes a fresh look at topics such as immediacy and relevancy, teleseminars, Twitter and networking events. Built-in Social explores how to transform trust into new business and essential content marketing strategies. The Science of Marketing takes you from e-books to blogging.
Author: Centaur Home Interest Publisher: Centaur Media ISBN: Category : House & Home Languages : en Pages : 163
Book Description
The Big Book of Vintage Style Décor showcases five key themes in decorating: Colour, Neutrals, Pattern, Coastal and Florals, with beautiful imagery to inspire, empower and invigorate the decorator in you.
Author: David E. Carter Publisher: Watson-Guptill Publications ISBN: Category : Computers Languages : en Pages : 392
Book Description
Internet and email have changed the way today's designers must view traditional letterheads, which, to the surprise of some industry experts, have become more important than ever. As more and more business is being done electronically, an even greater emphasis must be placed on letterhead, business cards, and folder design to ensure that they are in tune with the look and feel of a company's website. This can get tricky, as creating a design that looks good in print (300 dpi) as well as on the web (72 dpi) is not always the easiest task to accomplish. But in Clio award-winning designer David E. Carter's comprehensive resource, readers will discover how to create stunning designs and letterheads that work well on both the printed and the digital page. The Big Book of Designs for Letterheads and Web Sites displays literally hundreds of examples that help designers recognize the parameters of print and web letterhead design, where they work together seamlessly, and where some creative integration must be done. This valuable resource makes it clear that the web revolution has not rendered print communications obsolete but has, in effect, made the design and letterhead on print communications even more important when conveying a company's message and keeping it consistent. - The author has a Clio and seven Emmy Awards to his credit - Contains hundreds of working, real-world examples
Author: Anton Gonson
Author: Andreas Ramos
Author: Anton Gonson
Author: Anthony G. Bennett
Author: Dennis DeLaurier
Author: Robert W. Bly
Author: Sandra M. Reed
Author: Sruthi S, Bhawana Raghav, V.MURUGAN
Author: Jeff Korhan
Author: Centaur Home Interest
Author: David E. Carter