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Author: John C. Rogers III Publisher: Springer ISBN: 3319169378 Category : Business & Economics Languages : en Pages : 665
Book Description
This volume includes the full proceedings from the 1983 Academy of Marketing Science (AMS) Annual Conference held in Miami, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing history marketing management, marketing education, industrial marketing and international marketing, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Author: John C. Rogers III Publisher: Springer ISBN: 3319169378 Category : Business & Economics Languages : en Pages : 665
Book Description
This volume includes the full proceedings from the 1983 Academy of Marketing Science (AMS) Annual Conference held in Miami, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing history marketing management, marketing education, industrial marketing and international marketing, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Author: David A. Hensher Publisher: Cambridge University Press ISBN: 0521844266 Category : Business & Economics Languages : en Pages : 743
Book Description
Almost without exception, everything human beings undertake involves a choice. In recent years there has been a growing interest in the development and application of quantitative statistical methods to study choices made by individuals with the purpose of gaining a better understanding both of how choices are made and of forecasting future choice responses. In this primer the authors provide an unintimidating introduction to the main techniques of choice analysis and include detail on themes such as data collection and preparation, model estimation and interpretation and the design of choice experiments. A companion website to the book provides practice data sets and software to estimate the main discrete choice models such as multinomial logit, nested logit and mixed logit. This primer will be an invaluable resource to students as well as of immense value to consultants and professionals, researchers and anyone else interested in choice analysis and modelling.
Author: Naresh K. Malhotra Publisher: Springer ISBN: 3319111019 Category : Business & Economics Languages : en Pages : 523
Book Description
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. This volume includes the full proceedings from the 1986 Academy of Marketing Science (AMS) Annual Conference held in Anaheim, California.
Author: Michael Greenacre Publisher: CRC Press ISBN: 1420011316 Category : Mathematics Languages : en Pages : 607
Book Description
As a generalization of simple correspondence analysis, multiple correspondence analysis (MCA) is a powerful technique for handling larger, more complex datasets, including the high-dimensional categorical data often encountered in the social sciences, marketing, health economics, and biomedical research. Until now, however, the literature on the su
Author: Allan Murphy Publisher: CRC Press ISBN: 1000236323 Category : Mathematics Languages : en Pages : 560
Book Description
Methodology drawn from the fields of probability. statistics and decision making plays an increasingly important role in the atmosphericsciences. both in basic and applied research and in experimental and operational studies. Applications of such methodology can be found in almost every facet of the discipline. from the most theoretical and global (e.g., atmospheric predictability. global climate modeling) to the most practical and local (e.g., crop-weather modeling forecast evaluation). Almost every issue of the multitude of journals published by the atmospheric sciences community now contain some or more papers involving applications of concepts and/or methodology from the fields of probability and statistics. Despite the increasingly pervasive nature of such applications. very few book length treatments of probabilistic and statistical topics of particular interest to atmospheric scientists have appeared (especially inEnglish) since the publication of the pioneering works of Brooks andCarruthers (Handbook of Statistical Methods in Meteorology) in 1953 and Panofsky and Brier-(some Applications of)statistics to Meteor) in 1958. As a result. many relatively recent developments in probability and statistics are not well known to atmospheric scientists and recent work in active areas of meteorological research involving significant applications of probabilistic and statistical methods are not familiar to the meteorological community as a whole.
Author: Biswa Nath Datta Publisher: SIAM ISBN: 0898717655 Category : Mathematics Languages : en Pages : 546
Book Description
Full of features and applications, this acclaimed textbook for upper undergraduate level and graduate level students includes all the major topics of computational linear algebra, including solution of a system of linear equations, least-squares solutions of linear systems, computation of eigenvalues, eigenvectors, and singular value problems. Drawing from numerous disciplines of science and engineering, the author covers a variety of motivating applications. When a physical problem is posed, the scientific and engineering significance of the solution is clearly stated. Each chapter contains a summary of the important concepts developed in that chapter, suggestions for further reading, and numerous exercises, both theoretical and MATLAB and MATCOM based. The author also provides a list of key words for quick reference. The MATLAB toolkit available online, 'MATCOM', contains implementations of the major algorithms in the book and will enable students to study different algorithms for the same problem, comparing efficiency, stability, and accuracy.
Author: John C. Rogers III
Author: John C. Rogers III
Author: Aliaa Burqan
Author: 
Author: David A. Hensher
Author: Naresh K. Malhotra
Author: American Statistical Association. Statistical Computing Section
Author: Michael Greenacre
Author: Allan Murphy
Author: American Statistical Association. Section on Statistical Education
Author: Biswa Nath Datta