Beyond the Logo PDF Download

Author: Emma Jane Carter
Publisher:
ISBN: 9780957521414
Category : Branding (Marketing)
Languages : en
Pages : 196

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Book Description
Welcome to the era of the Total Brand Experience! Award-winning designer and agency founder, Emma Carter, gives her expert insight into how to create a brand that goes beyond a simple logo, to make your organisation an unstoppable success. A brand doesn't start and stop with a logo. A brand encapsulates the entire personality of an organisation and communicates it to the outside world: your promise, visual identity, tone of voice, ethics and standards. In so many ways, the brand IS the business. In BEYOND THE LOGO, Emma shares the principles and techniques that she so successfully puts into practice for clients such as Jack Wills, Platinum Property Partners, Ted Baker and IconicShift, across multiple sectors, including retail, finance, technology, property and franchising. Far from being an academic text book, BEYOND THE LOGO is a practical plan of action for business owners and managers. Whether you're refreshing an existing identity or creating a completely new brand from scratch, this book guides you expertly through designing, deploying and promoting a brand that will take your business to new heights. " I love this book; it's engagingly written, nicely illustrated, cleverly interactive and full of passion and insight. It explains how a brand is not just about design and communication but is actually at the heart of what a business stands for and how it operates. It's a 'must read' if you own a business or you're in charge of a brand. Read this book before your competitors do!" Mike Harris, Founder of three iconic billion-pound brands: First Direct, Mercury Communications, and Egg

Author: David Airey
Publisher: Pearson Education
ISBN: 0321985206
Category : Art
Languages : en
Pages : 241

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Book Description
In Logo Design Love, Irish graphic designer David Airey brings the best parts of his wildly popular blog of the same name to the printed page. Just as in the blog, David fills each page of this simple, modern-looking book with gorgeous logos and real world anecdotes that illustrate best practices for designing brand identity systems that last.

Author: Naomi Klein
Publisher: Macmillan
ISBN: 9780312203436
Category : Business & Economics
Languages : en
Pages : 520

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Book Description
"What corporations fear most are consumers who ask questions. Naomi Klein offers us the arguments with which to take on the superbrands." Billy Bragg from the bookjacket.

Author: Jake Knapp
Publisher: Simon and Schuster
ISBN: 1501121774
Category : Business & Economics
Languages : en
Pages : 288

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Book Description
From inside Google Ventures, a unique five-day process for solving tough problems, proven at thousands of companies in mobile, e-commerce, healthcare, finance, and more. Entrepreneurs and leaders face big questions every day: What’s the most important place to focus your effort, and how do you start? What will your idea look like in real life? How many meetings and discussions does it take before you can be sure you have the right solution? Now there’s a surefire way to answer these important questions: the Design Sprint, created at Google by Jake Knapp. This method is like fast-forwarding into the future, so you can see how customers react before you invest all the time and expense of creating your new product, service, or campaign. In a Design Sprint, you take a small team, clear your schedules for a week, and rapidly progress from problem, to prototype, to tested solution using the step-by-step five-day process in this book. A practical guide to answering critical business questions, Sprint is a book for teams of any size, from small startups to Fortune 100s, from teachers to nonprofits. It can replace the old office defaults with a smarter, more respectful, and more effective way of solving problems that brings out the best contributions of everyone on the team—and helps you spend your time on work that really matters.

Author: Kelly Ann McKercher
Publisher:
ISBN: 9780648787501
Category :
Languages : en
Pages :

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Book Description
This book includes a deep-dive into the mindsets and methods of Co-design. It draws on the authors' experience across Australia and New Zealand, as well as design, trauma-informed practice, collective learning and social movements.

Author: Elliott Bryan
Publisher: IdeaPress Publishing
ISBN: 9781940858784
Category : Business & Economics
Languages : en
Pages :

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Book Description
This should be a bulleted list of key points about the book and about your background. You can also include any data points about the sales or marketing strategy (ie - full page ad in WIRED planned) and anything else that would be a likely sales point for the book that would be valuable to share.

Author: Donald Miller
Publisher: HarperCollins Leadership
ISBN: 0718033337
Category : Business & Economics
Languages : en
Pages : 241

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Book Description
More than half-a-million business leaders have discovered the power of the StoryBrand Framework, created by New York Times best-selling author and marketing expert Donald Miller. And they are making millions. If you use the wrong words to talk about your product, nobody will buy it. Marketers and business owners struggle to effectively connect with their customers, costing them and their companies millions in lost revenue. In a world filled with constant, on-demand distractions, it has become near-impossible for business owners to effectively cut through the noise to reach their customers, something Donald Miller knows first-hand. In this book, he shares the proven system he has created to help you engage and truly influence customers. The StoryBrand process is a proven solution to the struggle business leaders face when talking about their companies. Without a clear, distinct message, customers will not understand what you can do for them and are unwilling to engage, causing you to lose potential sales, opportunities for customer engagement, and much more. In Building a StoryBrand, Donald Miller teaches marketers and business owners to use the seven universal elements of powerful stories to dramatically improve how they connect with customers and grow their businesses. His proven process has helped thousands of companies engage with their existing customers, giving them the ultimate competitive advantage. Building a StoryBrand does this by teaching you: The seven universal story points all humans respond to; The real reason customers make purchases; How to simplify a brand message so people understand it; and How to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.

Author: Dan Brown
Publisher: Anchor
ISBN: 0307950689
Category : Fiction
Languages : en
Pages : 625

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Book Description
#1 WORLDWIDE BESTSELLER • An intelligent, lightning-paced thriller set within the hidden chambers, tunnels, and temples of Washington, D.C., with surprises at every turn. “Impossible to put down.... Another mind-blowing Robert Langdon story.” —The New York Times Famed Harvard symbologist Robert Langdon answers an unexpected summons to appear at the U.S. Capitol Building. His plans are interrupted when a disturbing object—artfully encoded with five symbols—is discovered in the building. Langdon recognizes in the find an ancient invitation into a lost world of esoteric, potentially dangerous wisdom. When his mentor Peter Solomon—a long-standing Mason and beloved philanthropist—is kidnapped, Langdon realizes that the only way to save Solomon is to accept the mystical invitation and plunge headlong into a clandestine world of Masonic secrets, hidden history, and one inconceivable truth ... all under the watchful eye of Dan Brown's most terrifying villain to date.

Author: Noah Filipiak
Publisher: Zondervan
ISBN: 0310120136
Category : Religion
Languages : en
Pages : 272

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Book Description
All men face some degree of temptation or discontentment. Here is your guide to get you past frustration into freedom. We live in a culture where 55% of married men and 70% of single men look at porn at least once a month and over half of all marriages end in divorce. To understand why that is we have to look beyond the battle to the root of both the problem and the solution... Most books for men on how to defeat lust and improve their relationships with the women in their lives preach a plan for trying harder, thinking better, and battering their behavior into submission. The problem with this approach: no matter how strong we are today, the battle continues tomorrow, and nothing ever seems to change in the long run. In Beyond the Battle, author and pastor Noah Filipiak shows you why symptom-based behavior management approaches offer short-term solutions. Instead, he unpacks the keys to a gospel-centered, long-term victory, helping you win the war against temptation and entitlement. Beyond the Battle is an accessible, effective, man-to-man resource for individual or small group use that will guide you toward freedom from sexual temptations by connecting you more deeply to Jesus—to his sacrifice and sufficiency. Filipiak addresses deep questions of marriage, singleness, and sexual temptation like: What's really the worst enemy in a man's marriage? How are my assumptions about my wife contributing to the problem? How does a corrected understanding of God's grace change my outlook on marriage or singleness? This book turns typical "purity" strategies on their head by addressing head-on our sense of self-entitlement and our self-seeking tendencies, showing how to look to God—instead of to women—for intimacy, approval, acceptance, and validation. Includes free access to 7-week small group video curriculum plus an option 40-day devotional.

Author: David Aaker
Publisher: Morgan James Publishing
ISBN: 1614488320
Category : Business & Economics
Languages : en
Pages : 219

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Book Description
"Aaker on Branding" presents in a compact form the twenty essential principles of branding that will lead to the creation of strong brands. Culled from the six David Aaker brand books and related publications, these principles provide the broad understanding of brands, brand strategy, brand portfolios, and brand building that all business, marketing, and brand strategists should know. "Aaker on Branding" is a source for how you create and maintain strong brands and synergetic brand portfolios. It provides a checklist of strategies, perspectives, tools, and concepts that represents not only what you should know but also what action options should be on the table. When followed, these principles will lead to strong, enduring brands that both support business strategies going forward and create coherent and effective brand families. Those now interested in and involved with branding are faced with information overload, not only from the Aaker books but from others as well. It is hard to know what to read and which elements to adapt. There are a lot of good ideas out there but also some that are inferior, need updating, or are subject to being misinterpreted and misapplied. And there are some ideas that, while plausible, are simply wrong if not dangerous especially if taken literally. "Aaker on Branding"offers a sense of topic priorities and a roadmap to David Aaker's books, thinking, and contributions. As it structures the larger literature of the brand field, it also advances the theory of branding and the practice of brand management and, by extension, the practice of business management.