A Collection of Esoteric Writings PDF Download

Author: Emma Jane Carter
Publisher:
ISBN: 9780957521414
Category : Branding (Marketing)
Languages : en
Pages : 196

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Book Description
Welcome to the era of the Total Brand Experience! Award-winning designer and agency founder, Emma Carter, gives her expert insight into how to create a brand that goes beyond a simple logo, to make your organisation an unstoppable success. A brand doesn't start and stop with a logo. A brand encapsulates the entire personality of an organisation and communicates it to the outside world: your promise, visual identity, tone of voice, ethics and standards. In so many ways, the brand IS the business. In BEYOND THE LOGO, Emma shares the principles and techniques that she so successfully puts into practice for clients such as Jack Wills, Platinum Property Partners, Ted Baker and IconicShift, across multiple sectors, including retail, finance, technology, property and franchising. Far from being an academic text book, BEYOND THE LOGO is a practical plan of action for business owners and managers. Whether you're refreshing an existing identity or creating a completely new brand from scratch, this book guides you expertly through designing, deploying and promoting a brand that will take your business to new heights. " I love this book; it's engagingly written, nicely illustrated, cleverly interactive and full of passion and insight. It explains how a brand is not just about design and communication but is actually at the heart of what a business stands for and how it operates. It's a 'must read' if you own a business or you're in charge of a brand. Read this book before your competitors do!" Mike Harris, Founder of three iconic billion-pound brands: First Direct, Mercury Communications, and Egg

Author: Clare Dowdy
Publisher: Rotovision
ISBN: 9782880466978
Category : Design
Languages : en
Pages : 160

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Book Description
Corporate identity, the design and marketing buzzphrase of the 1980s and 90s, has undergone a revolution since then. Now the talk is of branding. With the growth of globalization and the increasing realization among corporations large and small that this is their only way of distinguishing themselves, large sections of the design industry have adapted to offer new services and meet the new branding challenges. This book identifies and deconstructs the kind of corporate move that turns a footwear store into a "cathedral". It tracks the rise of the brand and pinpoints the role played by design companies in creating the experience economy - a world in which corporations do not have identities but brands, visions, big ideas.

Author: Tiruvalum Subba Row
Publisher:
ISBN:
Category : Theosophy
Languages : en
Pages : 368

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Author: Sylvie Avakian
Publisher: Walter de Gruyter GmbH & Co KG
ISBN: 3110707667
Category : Religion
Languages : en
Pages : 348

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Book Description
This book draws the philosophical contribution of Martin Heidegger together with theological-spiritual insights from the East, especially that of Nikolai Berdyaev. Thus, it brings into dialogue the West with the East, and philosophy with theology. By doing so, it offers Christian theology an existential-spiritual language that is relevant and meaningful for the contemporary reader. In particular, the work explores Heidegger’s ‘being towards death’ (Sein zum Tode) as the basis for theological-philosophical thinking. Only the one who embraces ‘being towards death’ has the courage to think and poetize. This thinking, in turn, makes ‘being towards death’ possible, and in this circular movement of thinking and being, the mystery of being reveals itself and yet remains hidden. Since the work aims at demonstrating ‘being towards death’ through language, it transitions away from the common formulations and traditionally accepted ways of writing (dogmatic) theology towards an original, philosophical reflection on faith and spirituality. At different points, however, the work also retrieves the profound thoughts and theologies of the past, the insightful creativity of which cannot be denied.

Author:
Publisher:
ISBN:
Category : Occultism
Languages : en
Pages : 414

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Author: Vasilis Papageorgiou
Publisher: Cambridge Scholars Publishing
ISBN: 1443818283
Category : Literary Criticism
Languages : en
Pages : 115

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Book Description
Important to the essays here is the possibility of using logos without the negative, restricting and violent aspects of logos. In this respect I speak about affirmation and about tragic awareness rather than about the tragic itself or tragic conflict, as I read texts of a literary democracy that is already here, texts by Don DeLillo, Tomas Tranströmer, John Ashbery and Thanasis Valtinos, or see arrangements by Lo Snöfall. Indeed it is all about arrangements, about knowing how to affirm and doing it rather than using language and its codes in order to transcribe, however accurate this might be. Arrangements say yes, since they do not raise any absolute boundaries. The arrangement is a logos without logos: it is a cosmos, where affirming is a tragically aware cosmetics. Cosmos is neither the world nor any ordering or embellishment of this world, but an openness as the incalculable accumulation of arrangements that say yes in their awareness that they do not amount to an ontology.

Author: Dourley
Publisher: BRILL
ISBN: 9004626271
Category : History
Languages : en
Pages : 221

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Author: Hugh Robert Mill
Publisher:
ISBN:
Category : Physical geography
Languages : en
Pages : 460

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Author: Sir William Smith
Publisher:
ISBN:
Category : Christian biography
Languages : en
Pages : 1270

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Author: Michael Freeden
Publisher:
ISBN: 0199568030
Category : Philosophy
Languages : en
Pages : 358

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Book Description
This book is the first to explore systematically what it means to think 'politically'. Using detailed contemporary and historical material, and investigating both professional and 'amateur' forms of political thinking, this study challenges much accepted wisdom on the topic, arguing that it is to be approached as a cluster of interacting features.