Author: Publisher:
ISBN:
Category : Farm produce
Languages : en
Pages : 16
Book Description
Better Agricultural Marketing Through Research
Author: Agricultural Marketing and Consumer Behavior in a Changing World
Author: Berend WierengaPublisher: Springer Science & Business Media
ISBN: 1461562732
Category : Business & Economics
Languages : en
Pages : 314
Book Description
As in many other sectors, in agribusiness major changes are taking place. On the demand side, consumers are changing lifestyles, eating and shopping habits, and increasingly are demanding more accommodation of these needs in the supermarket. With regard to the supply: the traditional distribution channel dominators - manufacturers of branded consumer products - are trying hard to defend their positions against retailers, who gather and use information about the consumer to streamline their enterprises and strengthen their ties with the consumer. The agricultural producers, meanwhile, face increased regulations with regard to food additives, pesticides, and herbicides. Pressures rise as their business becomes more specialized and capital-intensive than that of their predecessors. Finally, the larger political climate is not so favorable to agriculture, which now has to compete in the global market without significant government support. This title describes and interprets changes in the domain of agriculture and food. The contributors develop the theme of taking an interdisciplinary approach to coping with these changes, using concepts and methods developed in general marketing, which are adapted so as to apply to the particular characteristics of the food and agriculture sector. This book is published to honor the distinguished career of Professor Mathew T.G. Meulenberg from Wageningen Agricultural University, on the occasion of his retirement in September 1996. As a scientist, teacher, and advisor to the agribusiness and the government, Professor Meulenberg has made an important contribution to the development of marketing, inside and outside the domain of agriculture.
Agricultural Marketing and Price Analysis
Author: F. Bailey NorwoodPublisher: Waveland Press
ISBN: 1478648678
Category : Technology & Engineering
Languages : en
Pages : 445
Book Description
Friendly and readable, Agricultural Marketing and Price Analysis presents a comprehensive approach to agricultural price analysis, agricultural market structures, and agricultural marketing strategies. The authors engage students with very little exposure to economics and with only a basic grasp of algebra. The text utilizes a fresh approach and supplies thorough coverage of core topics, as well as complex topics such as general equilibrium models, game theory, and econometrics. It also provides an introduction to data analysis and incorporates many examples. Supplemental materials are available for additional practice and further exploration. Unique to the Second Edition is the inclusion of a chapter on consumer behavior and food preferences, as well as relevant areas of research. The authors introduce readers to the agricultural supply chain, including forecasting and inventory management. Succinct and approachable, this text sets the stage for an enjoyable and effective learning experience.
Agricultural and Food Marketing Management
Author: I. M. CrawfordPublisher: Food & Agriculture Organization of the UN (FAO)
ISBN:
Category : Business & Economics
Languages : en
Pages : 312
Book Description
Catalogue of Publications Issued by the Government of the United States
Author: United States. Superintendent of DocumentsPublisher:
ISBN:
Category : Government publications
Languages : en
Pages : 1208
Book Description
February issue includes Appendix entitled Directory of United States Government periodicals and subscription publications; September issue includes List of depository libraries; June and December issues include semiannual index
Marketing Research Activities of U.S. Department of Agriculture
Author: United States. Congress. House. Committee on Agriculture. Subcommittee on Departmental OperationsPublisher:
ISBN:
Category : Produce trade
Languages : en
Pages : 158
Book Description
Hearings
Author: United States. Congress. House. Committee on Post Office and Civil ServicePublisher:
ISBN:
Category :
Languages : en
Pages : 1110
Book Description
Agricultural Marketing
Author: Annual Reports of the Department of Agriculture
Author: United States. Dept. of AgriculturePublisher:
ISBN:
Category : Agriculture
Languages : en
Pages : 334
Book Description
The Budget of the United States Government
Author: United States. Office of Management and BudgetPublisher:
ISBN:
Category : Budget
Languages : en
Pages : 1108
Book Description