Behavioral Economy Methods Predict Organizational Behavior and Marketing Behav PDF Download

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Behavioral Economy Methods Predict Organizational Behavior and Marketing Behav

Behavioral Economy Methods Predict Organizational Behavior and Marketing Behav PDF Author: Johnny Ch Lok
Publisher:
ISBN: 9781717336835
Category :
Languages : en
Pages : 376

Book Description
Over the past 20 years, many researchers believe to apply behavioral economic macroeconomic models which can predict market behavioral change. The reasons are based on assumptions of optimizing behavior in many cases have difficulty accounting for key real-world observations. Hence, researchers have used behavioral economics assumptions with the aim of making their model predicting better fit the data.
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