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Author: Dekker Fraser Publisher: ISBN: 9781097513284 Category : Languages : en Pages : 140
Book Description
According to Glassdoor, the average salary for a product marketing manager is over $113K (before signing, peformance, and stock bonuses). But, why shoot for an average salary, when you can earn a significantly higher salary at high profile tech companies, startups, and Fortune 500 businesses? Silicon Valley veteran marketer Dekker Fraser offers proven and powerful real-world career advice in the lucrative and exciting product marketing career arena. Become a Product Marketing Manager is the premier marketing career guide because Dekker draws from both top-tier marketing training received while earning his master's degree at the #1 university for marketers at the Kellogg School of Management and also his years of experience in all aspects of marketing products at top companies like Sony and Google-backed Rocket Lawyer. Not only does Dekker give you insider knowledge about how to get hired and earn high 6-figure marketing salaries, he also provides insider tactics for becoming an elite marketer and quickly getting a high-paying marketing job: Learn what the best companies look for when hiring marketers and how to have the best chance to get hired Advanced marketing interview techniques - how to answer the questions that matter, from the perspective of a professional that has hired many top-level marketers Launching your marketing career with proven marketing strategies - Target market identification, segmentation, and viral marketing Soft skills that will get you ahead in the office and set you up for marketing promotion Marketing math that even a lot of marketing professionals don't know Copywriting tips for landing contracts and selling products Real world examples about how to sell products in a variety of high-tech companies - software marketing, technology marketing and web marketing The most important thing that you can do to set yourself up for success in any business is to learn from top-level talent. Dekker received outstanding training from the best in the marketing field. Now, you can learn how to be one of the best marketers in your area by applying the marketing tips that the author learned over years of marketing success. Page Up and Order Now.
Author: Dekker Fraser Publisher: ISBN: 9781097513284 Category : Languages : en Pages : 140
Book Description
According to Glassdoor, the average salary for a product marketing manager is over $113K (before signing, peformance, and stock bonuses). But, why shoot for an average salary, when you can earn a significantly higher salary at high profile tech companies, startups, and Fortune 500 businesses? Silicon Valley veteran marketer Dekker Fraser offers proven and powerful real-world career advice in the lucrative and exciting product marketing career arena. Become a Product Marketing Manager is the premier marketing career guide because Dekker draws from both top-tier marketing training received while earning his master's degree at the #1 university for marketers at the Kellogg School of Management and also his years of experience in all aspects of marketing products at top companies like Sony and Google-backed Rocket Lawyer. Not only does Dekker give you insider knowledge about how to get hired and earn high 6-figure marketing salaries, he also provides insider tactics for becoming an elite marketer and quickly getting a high-paying marketing job: Learn what the best companies look for when hiring marketers and how to have the best chance to get hired Advanced marketing interview techniques - how to answer the questions that matter, from the perspective of a professional that has hired many top-level marketers Launching your marketing career with proven marketing strategies - Target market identification, segmentation, and viral marketing Soft skills that will get you ahead in the office and set you up for marketing promotion Marketing math that even a lot of marketing professionals don't know Copywriting tips for landing contracts and selling products Real world examples about how to sell products in a variety of high-tech companies - software marketing, technology marketing and web marketing The most important thing that you can do to set yourself up for success in any business is to learn from top-level talent. Dekker received outstanding training from the best in the marketing field. Now, you can learn how to be one of the best marketers in your area by applying the marketing tips that the author learned over years of marketing success. Page Up and Order Now.
Author: Gurucharan Raghunathan, Lokesh Kannaiyan Publisher: Notion Press ISBN: 1685632742 Category : Business & Economics Languages : en Pages : 157
Book Description
More than 80% of the PMs are not having clarity on the right resources to become a PM • Nearly 50% of the PMs are taking more than 12 months to gain awareness of the different roles and responsibilities of a PM • Nearly 60% of the PMs are taking more than 6 months to learn the fundamental concepts of a PM This book is crafted with the step-by-step procedure, case studies and proven methods to get your product management basics right. This book also provides a structured approach to transition into product management from diverse disciplines such as engineering, project management, sales, marketing and customer support. Testimonials Product Management Simplified is a great starting guide for an aspiring Product Manager. Laid out in a very illustrative and easy to read manner, the book does a very good job of hand holding the reader through the various nuances and techniques of product management… - Raghu Ramanujam, Director of Product Management, Flipkart Experienced PMs can get benefitted by connecting all the dots by leveraging comprehensive coverage of Product Management fundamentals and relevant frameworks.. – Javed Beg, Director of Product Management, Oracle I highly recommend this book to anyone who is exploring product management as a career choice or anyone who wants to move to the next level in their PM journey... – Dinesh V, VP Product Management, OrangeScape ...Guru and Lokesh have laid out the steps to effective and successful Product Management through insightful data, lucid representation and witty presentation... - Arks Srinivas, President, Career Launcher Educate Ltd.
Author: William E. Montag Publisher: John Wiley & Sons ISBN: 0471265403 Category : Business & Economics Languages : en Pages : 360
Book Description
The Proven, Professional Resume and Job Search Guide for Executivesin the 100K and Above Salary Range This new, expanded edition of a classic bestseller supplementsveteran career advisor William Montag's years of experience withthe powerful online resources of CareerJournal.com, The Wall StreetJournal's own career Web site. Let this handy resource be your ownprofessional executive coach with up-to-the-minute advice on how toland your ideal executive job using proven high-visibilitymarketing techniques. The top-notch, real-world resume and cover letter samples insidewill help you launch your search with the same competitive edgeheld by the top-level clients of Montag Associates. You'll learnhow critical self-marketing is to your success and how to maximizeyour marketability by pairing the perfect cover letter with theright resume for any job opportunity. By combining the author'spower packaging and patented Expansionist Theory(TM) methods with24/7 online job search strategies you can outmarket, outsmart, andoutclass the competition. Put your executive job search on the fast track with: * All the marketing techniques and online skills of professionalexecutive career coaches * Up-to-date listings of the best career and job search sites onthe Internet * Sample resumes accompanied by their own specially designed coverletters * Frequently asked questions and market-tested answers * Top ten rules for the twenty-first-century job market
Author: Prabhu Sivabalan Publisher: Cengage AU ISBN: 0170416860 Category : Business & Economics Languages : en Pages : 320
Book Description
ACCT3 Management is the Asia-Pacific edition of the proven 4LTR press approach to management accounting, designed to enhance students learning experiences. The text is for teaching students learning the preparers/debits and credits approach and is presented in an easy-to-read and accessible style. This third edition includes a strong suite of student and instructor resources that enhance student learning and revision. New, print versions of this book come with bonus online study tools on the CourseMate Express platform Learn more about the online tools cengage.com.au/learning-solutions
Author: Linda Gorchels Publisher: ISBN: 9781520509990 Category : Product management Languages : en Pages : 111
Book Description
Are you ready to skip the dizzying detail of 400-page books? Want the nitty-gritty on product management in short, readable pieces? Product Management 101 is the book one of the Product Management ShortRead Series. It covers the landscape of the job of non-software product managers. Learn what types of companies hire product managers and how to think through the application and interview process. Gain tips on firefighting and improving competencies. Consider three metaphors for the job of product manager and learn the three core principles. And don't skip the last chapter. It contains self-reflection questions to assess how comfortable you are with common aspects of the job. It ends with recommended resources to improve your skills.
Author: Brian Lawley Publisher: John Wiley & Sons ISBN: 1119264022 Category : Business & Economics Languages : en Pages : 389
Book Description
Your one-stop guide to becoming a product management prodigy Product management plays a pivotal role in organizations. In fact, it's now considered the fourth most important title in corporate America—yet only a tiny fraction of product managers have been trained for this vital position. If you're one of the hundreds of thousands of people who hold this essential job—or simply aspire to break into a new role—Product Management For Dummies gives you the tools to increase your skill level and manage products like a pro. From defining what product management is—and isn't—to exploring the rising importance of product management in the corporate world, this friendly and accessible guide quickly gets you up to speed on everything it takes to thrive in this growing field. It offers plain-English explanations of the product life cycle, market research, competitive analysis, market and pricing strategy, product roadmaps, the people skills it takes to effectively influence and negotiate, and so much more. Create a winning strategy for your product Gather and analyze customer and market feedback Prioritize and convey requirements to engineering teams effectively Maximize revenues and profitability Product managers are responsible for so much more than meets the eye—and this friendly, authoritative guide lifts the curtain on what it takes to succeed.
Author: Sean Ellis Publisher: Crown Currency ISBN: 0451497228 Category : Business & Economics Languages : en Pages : 322
Book Description
The definitive playbook by the pioneers of Growth Hacking, one of the hottest business methodologies in Silicon Valley and beyond. It seems hard to believe today, but there was a time when Airbnb was the best-kept secret of travel hackers and couch surfers, Pinterest was a niche web site frequented only by bakers and crafters, LinkedIn was an exclusive network for C-suite executives and top-level recruiters, Facebook was MySpace’s sorry step-brother, and Uber was a scrappy upstart that didn’t stand a chance against the Goliath that was New York City Yellow Cabs. So how did these companies grow from these humble beginnings into the powerhouses they are today? Contrary to popular belief, they didn’t explode to massive worldwide popularity simply by building a great product then crossing their fingers and hoping it would catch on. There was a studied, carefully implemented methodology behind these companies’ extraordinary rise. That methodology is called Growth Hacking, and it’s practitioners include not just today’s hottest start-ups, but also companies like IBM, Walmart, and Microsoft as well as the millions of entrepreneurs, marketers, managers and executives who make up the community of Growth Hackers. Think of the Growth Hacking methodology as doing for market-share growth what Lean Start-Up did for product development, and Scrum did for productivity. It involves cross-functional teams and rapid-tempo testing and iteration that focuses customers: attaining them, retaining them, engaging them, and motivating them to come back and buy more. An accessible and practical toolkit that teams and companies in all industries can use to increase their customer base and market share, this book walks readers through the process of creating and executing their own custom-made growth hacking strategy. It is a must read for any marketer, entrepreneur, innovator or manger looking to replace wasteful big bets and "spaghetti-on-the-wall" approaches with more consistent, replicable, cost-effective, and data-driven results.
Author: Louise Kursmark Publisher: Jist Publishing ISBN: 9781563706646 Category : Business & Economics Languages : en Pages : 372
Book Description
You are an accomplished sales or marketing pro who has made a positive difference for your customers and your organization. Your talents have been fundamental to the growth and success of your company. But maybe you're anxious to test the waters for an advanced or more lucrative position.
Author: Dekker Fraser
Author: Dekker Fraser
Author: Gurucharan Raghunathan, Lokesh Kannaiyan
Author: William E. Montag
Author: Prabhu Sivabalan
Author: Linda Gorchels
Author: Brian Lawley
Author: Sean Ellis
Author: Adam Reiter
Author: 
Author: Louise Kursmark