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Author: David Cancel Publisher: John Wiley & Sons ISBN: 1119541832 Category : Business & Economics Languages : en Pages : 288
Book Description
Real-time conversations turn leads into customers Conversational Marketing is the definitive guide to generating better leads and closing more sales. Traditional sales and marketing methods have failed to keep pace with the way modern, internet-savvy consumers purchase goods and services. Modern messaging apps, which allow for real-time conversations and instant feedback, have transformed the way we interact in our personal and professional lives, yet most businesses still rely on 20th century technology to communicate with 21st century customers. Online forms, email inquiries, and follow-up sales calls don’t provide the immediacy that modern consumers expect. Conversational marketing and sales are part of a new methodology centered around real-time, one-on-one conversations with customers via chatbots and messaging. By allowing your business to communicate with customers in real time—when it’s most convenient for them—conversational marketing improves the customer experience, generates more leads, and helps you convert more leads into customers. Conversational Marketing pioneers David Cancel and Dave Gerhardt explain how to: Merge inbound and outbound tactics into a more productive dialog with customers Integrate conversational marketing techniques into your existing sales and marketing workflow Face-to-face meetings, phone calls, and email exchanges remain important to customer relations, but adding a layer of immediate, individual conversation drives the customer experience—and sales—sky-high.
Author: David Cancel Publisher: John Wiley & Sons ISBN: 1119541832 Category : Business & Economics Languages : en Pages : 288
Book Description
Real-time conversations turn leads into customers Conversational Marketing is the definitive guide to generating better leads and closing more sales. Traditional sales and marketing methods have failed to keep pace with the way modern, internet-savvy consumers purchase goods and services. Modern messaging apps, which allow for real-time conversations and instant feedback, have transformed the way we interact in our personal and professional lives, yet most businesses still rely on 20th century technology to communicate with 21st century customers. Online forms, email inquiries, and follow-up sales calls don’t provide the immediacy that modern consumers expect. Conversational marketing and sales are part of a new methodology centered around real-time, one-on-one conversations with customers via chatbots and messaging. By allowing your business to communicate with customers in real time—when it’s most convenient for them—conversational marketing improves the customer experience, generates more leads, and helps you convert more leads into customers. Conversational Marketing pioneers David Cancel and Dave Gerhardt explain how to: Merge inbound and outbound tactics into a more productive dialog with customers Integrate conversational marketing techniques into your existing sales and marketing workflow Face-to-face meetings, phone calls, and email exchanges remain important to customer relations, but adding a layer of immediate, individual conversation drives the customer experience—and sales—sky-high.
Author: C. Keith Harrison Publisher: CRC Press ISBN: 1498761275 Category : Computers Languages : en Pages : 260
Book Description
Developing and implementing a systematic analytics strategy can result in a sustainable competitive advantage within the sport business industry. This timely and relevant book provides practical strategies to collect data and then convert that data into meaningful, value-added information and actionable insights. Its primary objective is to help sport business organizations utilize data-driven decision-making to generate optimal revenue from such areas as ticket sales and corporate partnerships. To that end, the book includes in-depth case studies from such leading sports organizations as the Orlando Magic, Tampa Bay Buccaneers, Duke University, and the Aspire Group. The core purpose of sport business analytics is to convert raw data into information that enables sport business professionals to make strategic business decisions that result in improved company financial performance and a measurable and sustainable competitive advantage. Readers will learn about the role of big data and analytics in: Ticket pricing Season ticket member retention Fan engagement Sponsorship valuation Customer relationship management Digital marketing Market research Data visualization. This book examines changes in the ticketing marketplace and spotlights innovative ticketing strategies used in various sport organizations. It shows how to engage fans with social media and digital analytics, presents techniques to analyze engagement and marketing strategies, and explains how to utilize analytics to leverage fan engagement to enhance revenue for sport organizations. Filled with insightful case studies, this book benefits both sports business professionals and students. The concluding chapter on teaching sport analytics further enhances its value to academics.
Author: Kenneth Hafertepe Publisher: Texas A&M University Press ISBN: 1623496993 Category : Architecture Languages : en Pages : 360
Book Description
Winner, 2020 Ron Tyler Award for Best Illustrated Book on Texas History and Culture In this thoughtful tour of 120 historic homes in Waco, Texas, architectural historian Kenneth Hafertepe gives readers a glimpse of the surprising variety of styles and stories captured in the houses built by and for Wacoans. Focusing on the period from the 1850s to about 1940, Hafertepe provides not only snapshots of the dwellings in which the people of Waco lived, but also informed hints about how they lived: everyone from the wealthiest merchants to the humblest day laborers. Historic Homes of Waco, Texas incorporates material gleaned from city directories, fire insurance maps, census and cemetery records, and other archival and published sources to afford the most complete picture possible of how these homes came to be and what became of those who built and lived in them. Over 120 color photographs, also taken by the author, round out the descriptions. The popular enthusiasm for the television series featuring Waco-area “fixer-uppers,” coupled with the burgeoning local industry generated by the show’s two charismatic hosts, has certainly boosted interest in historic homes and buildings in Waco. Indeed, Hafertepe has incorporated a handful of properties featured on the show among the houses profiled in this book. But beyond any current entertainment craze, Historic Homes of Waco, Texas will stand the test of time as an authoritative and entertaining tribute to these important structures and the people who inhabited them.
Author: Artyom H. Tonoyan Publisher: East View Press ISBN: 9781879944558 Category : History Languages : en Pages : 0
Book Description
"This collection of articles from the Soviet and Russian press paints an intriguing portrait of the Nagorno-Karabakh conflict. Unlike Western media outlets, this conflict has been a mainstay in the Soviet, then Russian press. The present collection of articles--carefully translated, edited, and culled from a vast repository of Russian-language press curated by East View--presents in book form for the first time in English some of the most important material that has appeared from 1988 to the present. By bringing together this unique collection, East View Press aims to provide readers with the immediate context of the Nagorno-Karabakh conflict through the lens of Moscow, along with some insight into its complex historical, political and ethnic underpinnings. Black Garden Aflame will be of interest to specialists and general readers alike"--
Author: Reed, Marlene M. Publisher: Edward Elgar Publishing ISBN: 1839101423 Category : Business & Economics Languages : en Pages : 144
Book Description
Most entrepreneurship and small business textbooks contain few, if any, cases that an instructor can use with students and illustrate important theories or topics from the course. This book contains cutting-edge case studies that illustrate key problems confronting contemporary entrepreneurs. Set in familiar business environments, this original set of cases provides useful insights into the experiences of real-world entrepreneurs for classroom environments.
Author: William S Smith Publisher: University of Michigan Press ISBN: 0472125931 Category : Political Science Languages : en Pages : 237
Book Description
Following costly U.S. engagement in two wars in the Middle East, questions about the appropriateness of American military interventions dominate foreign policy debates. Is an interventionist foreign policy compatible with the American constitutional tradition? This book examines critic Irving Babbitt’s (1865–1933) unique contribution to understanding the quality of foreign policy leadership in a democracy. Babbitt explored how a democratic nation’s foreign policy is a product of the moral and cultural tendencies of the nation’s leaders, arguing that the substitution of expansive, sentimental Romanticism for the religious and ethical traditions of the West would lead to imperialism. The United States’ move away from the restraint and order of sound constitutionalism to involve itself in the affairs of other nations will inevitably cause a clash with the “civilizational” regions that have emerged in recent decades. Democracy and Imperialism uses the question of soul types to address issues of foreign policy leadership, and discusses the leadership qualities that are necessary for sound foreign policy.
Author: Linda S. Schearing Publisher: ISBN: 9781602585430 Category : Eden Languages : en Pages : 0
Book Description
Sex, seduction, and the perfect marriage. Though it may not have been the intent of Genesis 1-3, the biblical first couple has been used for generations to sell consumable goods and strange ideologies--both salacious and holy--to willing western masses. And, Linda Schearing and Valarie Ziegler argue, Adam and Eve have become archetypal figures for secular and religious society alike as they are transplanted from their ancient garden to a more modern Eden, often with eyebrow-raising consequences. Finding common ground between both religious and secular recastings of Adam and Eve, Schearing and Ziegler offer page-turning evidence of just how ubiquitous the first couple has become. From online dating services and promises of God-ordained romance to the advertising and selling of games, bathroom fixtures, and even risqué bloomers, Adam and Eve are a hot commodity in modern culture. These strange, confusing, often humorous, and sometimes shocking accounts testify to the myriad of ways in which Genesis 1-3 has been recycled and recreated in the popular imagination, and moreover, in promotion of the Western worldview.
Author: Nedda Gilbert Publisher: The Princeton Review ISBN: 9780375764189 Category : Business & Economics Languages : en Pages : 564
Book Description
"Our Best 357 Colleges is the best-selling college guide on the market because it is the voice of the students. Now we let graduate students speak for themselves, too, in these brand-new guides for selecting the ideal business, law, medical, or arts and humanities graduate school. It includes detailed profiles; rankings based on student surveys, like those made popular by our Best 357 Colleges guide; as well as student quotes about classes, professors, the social scene, and more. Plus we cover the ins and outs of admissions and financial aid. Each guide also includes an index of all schools with the most pertinent facts, such as contact information. And we've topped it all off with our school-says section where participating schools can talk back by providing their own profiles. It's a whole new way to find the perfect match in a graduate school."
Author: Darel E. Paul Publisher: ISBN: 9781481306959 Category : Gay couples Languages : en Pages : 0
Book Description
Over the last twenty-five years, a dramatic transformation in the American public's view of homosexuality has occurred, symbolized best by the movement of same-sex marriage from the position of a fringe few to the pinnacle of morality and a cornerstone of establishment thought. From Tolerance to Equality explores how this seismic shift of social perspective occurred and why it was led by the country's educational and business elite. Rejecting claims of a commitment to toleration or a heightened capacity for moral sympathy, author Darel E. Paul argues that American elites use opinion on homosexuality as a mark of social distinction and thus as a tool for accumulating cultural authority and political power. Paul traces this process through its cultural pathways as first professionals and, later, corporate managers took up the cause. He marshals original data analysis and chapters on social class and the family, the ideology of diversity, and the waning status of religious belief and authority to explore the factors behind the cultural changes he charts. Paul demonstrates the high stakes for same-sex marriage's mostly secular proponents and mostly religious opponents--and explains how so many came to fight so vigorously on an issue that directly affects so few. In the end, From Tolerance to Equality is far more than an explanation of gay equality and same-sex marriage. It is a road map to the emerging American political and cultural landscape.
Author: David Cancel
Author: David Cancel
Author: C. Keith Harrison
Author: Kenneth Hafertepe
Author: Artyom H. Tonoyan
Author: Reed, Marlene M.
Author: D. Stephen Long
Author: William S Smith
Author: Linda S. Schearing
Author: Nedda Gilbert
Author: Darel E. Paul