Bay Area Consumers' Checkbook PDF Download

Author:
Publisher:
ISBN:
Category : Consumer education
Languages : en
Pages : 124

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Author: David A. Aaker
Publisher: John Wiley & Sons
ISBN: 0470613580
Category : Business & Economics
Languages : en
Pages : 400

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Branding guru Aaker shows how to eliminate the competition and become the lead brand in your market This ground-breaking book defines the concept of brand relevance using dozens of case studies-Prius, Whole Foods, Westin, iPad and more-and explains how brand relevance drives market dynamics, which generates opportunities for your brand and threats for the competition. Aaker reveals how these companies have made other brands in their categories irrelevant. Key points: When managing a new category of product, treat it as if it were a brand; By failing to produce what customers want or losing momentum and visibility, your brand becomes irrelevant; and create barriers to competitors by supporting innovation at every level of the organization. Using dozens of case studies, shows how to create or dominate new categories or subcategories, making competitors irrelevant Shows how to manage the new category or subcategory as if it were a brand and how to create barriers to competitors Describes the threat of becoming irrelevant by failing to make what customer are buying or losing energy David Aaker, the author of four brand books, has been called the father of branding This book offers insight for creating and/or owning a new business arena. Instead of being the best, the goal is to be the only brand around-making competitors irrelevant.

Author: Ari Berman
Publisher: Farrar, Straus and Giroux
ISBN: 1429977418
Category : Political Science
Languages : en
Pages : 303

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After the 2004 election, the Republican Party held the White House, both houses of Congress, twenty-eight governorships, and a majority of state legislatures. One-party rule, it seemed, was here to stay. Herding Donkeys tells the improbable tale of the grassroots resurgence that transformed the Democratic Party from a lonely minority to a sizable majority. It chronicles the inside story of Howard Dean's visionary yet deeply controversial fifty-state strategy, charting his unpredictable journey from insurgent presidential candidate, to front-running flameout, to chairman and conscience of the Democratic Party in an unexpected third act. Ari Berman reveals how the Obama campaign built upon Dean's strategy when others ridiculed it, expanding the ranks of the party and ultimately laying the groundwork for Obama's historic electoral victory—but also sowing the seeds of dissent that would lead to legislative stalemate and intraparty strife. Revelatory and entertaining, in the vein of Timothy Crouse's The Boys on the Bus and Rick Perlstein's Nixonland, Herding Donkeys combines fresh reportage with a rich and colorful cast of characters. It captures the untold stories of the people and places that reshaped the electoral map, painting a vivid portrait of a shifting country while dissecting the possibility and peril of a new era in American politics.

Author: National Academies of Sciences, Engineering, and Medicine
Publisher: National Academies Press
ISBN: 0309448093
Category : Medical
Languages : en
Pages : 367

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Family caregiving affects millions of Americans every day, in all walks of life. At least 17.7 million individuals in the United States are caregivers of an older adult with a health or functional limitation. The nation's family caregivers provide the lion's share of long-term care for our older adult population. They are also central to older adults' access to and receipt of health care and community-based social services. Yet the need to recognize and support caregivers is among the least appreciated challenges facing the aging U.S. population. Families Caring for an Aging America examines the prevalence and nature of family caregiving of older adults and the available evidence on the effectiveness of programs, supports, and other interventions designed to support family caregivers. This report also assesses and recommends policies to address the needs of family caregivers and to minimize the barriers that they encounter in trying to meet the needs of older adults.

Author: Brian Freeman
Publisher: McGraw Hill Professional
ISBN: 0071457135
Category : Medical
Languages : en
Pages : 493

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The first medical specialty selection guide written by residents for students! Provides an inside look at the issues surrounding medical specialty selection, blending first-hand knowledge with useful facts and statistics, such as salary information, employment data, and match statistics. Focuses on all the major specialties and features firsthand portrayals of each by current residents. Also includes a guide to personality characteristics that are predominate with practitioners of each specialty. “A terrific mixture of objective information as well as factual data make this book an easy, informative, and interesting read.” --Review from a 4th year Medical Student

Author: Jojo Moyes
Publisher: Penguin
ISBN: 0698156358
Category : Fiction
Languages : en
Pages : 353

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From the New York Times bestselling author of Me Before You and One Plus One, in an earlier work available in the U.S. for the first time, a surprising and moving romance set in an old-fashioned seaside town on the verge of unwelcome change Liza McCullen will never fully escape her past. But the unspoiled beaches and tight-knit community of Silver Bay offer the freedom and safety she craves—if not for herself, then for her young daughter, Hannah. That is, until Mike Dormer arrives as a guest in her aunt’s hotel. The mild-mannered Englishman with his too-smart clothes and distracting eyes could destroy everything Liza has worked so hard to protect: not only the family business and the bay that harbors her beloved whales, but also her conviction that she will never love—never deserve to love—again. For his part, Mike Dormer is expecting just another business deal—an easy job kick-starting a resort in a small seaside town ripe for development. But he finds that he doesn’t quite know what to make of the eccentric inhabitants of the ramshackle Silver Bay Hotel, especially not enigmatic Liza McCullen, and their claim to the surrounding waters. As the development begins to take on a momentum of its own, Mike’s and Liza’s worlds collide in this hugely affecting and irresistible tale full of Jojo Moyes’s signature humor and generosity.

Author: Michael Phillips
Publisher: Random House
ISBN:
Category : Business & Economics
Languages : en
Pages : 216

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These seven simple laws are the secret to a healthy, fearless attitude toward money, liberating its creative potential for everyone. "A friendly, upbeat guide to using money instead of being used by it".--Marsha Sinetar, author of Do What You Love, the Money Will Follow.

Author: Owen W. Linzmayer
Publisher: No Starch Press
ISBN: 1593270100
Category : Computers
Languages : en
Pages : 341

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Book Description
Chronicles the best and the worst of Apple Computer's remarkable story.

Author: Alan Cooper
Publisher: John Wiley & Sons
ISBN: 1118766571
Category : Computers
Languages : en
Pages : 724

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The essential interaction design guide, fully revised and updated for the mobile age About Face: The Essentials of Interaction Design, Fourth Edition is the latest update to the book that shaped and evolved the landscape of interaction design. This comprehensive guide takes the worldwide shift to smartphones and tablets into account. New information includes discussions on mobile apps, touch interfaces, screen size considerations, and more. The new full-color interior and unique layout better illustrate modern design concepts. The interaction design profession is blooming with the success of design-intensive companies, priming customers to expect "design" as a critical ingredient of marketplace success. Consumers have little tolerance for websites, apps, and devices that don't live up to their expectations, and the responding shift in business philosophy has become widespread. About Face is the book that brought interaction design out of the research labs and into the everyday lexicon, and the updated Fourth Edition continues to lead the way with ideas and methods relevant to today's design practitioners and developers. Updated information includes: Contemporary interface, interaction, and product design methods Design for mobile platforms and consumer electronics State-of-the-art interface recommendations and up-to-date examples Updated Goal-Directed Design methodology Designers and developers looking to remain relevant through the current shift in consumer technology habits will find About Face to be a comprehensive, essential resource.

Author: Richard R. Lindsey
Publisher: John Wiley & Sons
ISBN: 1118044754
Category : Business & Economics
Languages : en
Pages : 406

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Praise for How I Became a Quant "Led by two top-notch quants, Richard R. Lindsey and Barry Schachter, How I Became a Quant details the quirky world of quantitative analysis through stories told by some of today's most successful quants. For anyone who might have thought otherwise, there are engaging personalities behind all that number crunching!" --Ira Kawaller, Kawaller & Co. and the Kawaller Fund "A fun and fascinating read. This book tells the story of how academics, physicists, mathematicians, and other scientists became professional investors managing billions." --David A. Krell, President and CEO, International Securities Exchange "How I Became a Quant should be must reading for all students with a quantitative aptitude. It provides fascinating examples of the dynamic career opportunities potentially open to anyone with the skills and passion for quantitative analysis." --Roy D. Henriksson, Chief Investment Officer, Advanced Portfolio Management "Quants"--those who design and implement mathematical models for the pricing of derivatives, assessment of risk, or prediction of market movements--are the backbone of today's investment industry. As the greater volatility of current financial markets has driven investors to seek shelter from increasing uncertainty, the quant revolution has given people the opportunity to avoid unwanted financial risk by literally trading it away, or more specifically, paying someone else to take on the unwanted risk. How I Became a Quant reveals the faces behind the quant revolution, offering you?the?chance to learn firsthand what it's like to be a?quant today. In this fascinating collection of Wall Street war stories, more than two dozen quants detail their roots, roles, and contributions, explaining what they do and how they do it, as well as outlining the sometimes unexpected paths they have followed from the halls of academia to the front lines of an investment revolution.