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Author: Manfred Maier Publisher: Van Nostrand Reinhold ISBN: 9780671608200 Category : Art Languages : en Pages : 384
Book Description
Provides course descriptions and detailed illustrations and outlines teaching methods for an art program offered at the School of Design in Basel, Switzerland
Author: Manfred Maier Publisher: Van Nostrand Reinhold ISBN: 9780671608200 Category : Art Languages : en Pages : 384
Book Description
Provides course descriptions and detailed illustrations and outlines teaching methods for an art program offered at the School of Design in Basel, Switzerland
Author: Robin Williams Publisher: Pearson Education ISBN: 0133966151 Category : Art Languages : en Pages : 241
Book Description
This guide provides a simple, step-by-step process to better design. Techniques promise immediate results that forever change a reader's design eye. It contains dozens of examples.
Author: Fiona Raven Publisher: ISBN: 9780994096920 Category : Design Languages : en Pages : 0
Book Description
Book Design Made Simple gives DIY authors, small presses, and graphic designers--novices and experts alike--the power to design their own books. It's the first comprehensive book of its kind, explaining every step from installing Adobe(R) InDesign(R) right through to sending the files to press. For those who want to design their own books but have little idea how to proceed, Book Design Made Simple is a semester of book design instruction plus a publishing class rolled into one. Let two experts guide you through the process with easy step-by-step instructions, resulting in a professional-looking top-quality book
Author: Elizabeth Resnick Publisher: John Wiley & Sons ISBN: 9780471418290 Category : Design Languages : en Pages : 270
Book Description
Complete coverage of basic design principles illustrated by student examples Design for Communication offers a unique approach to mastering the basic design principles, conceptual problem-solving methods, and critical-thinking skills that distinguish graphic designers from desktop technicians. This book presents forty-two basic to advanced graphic design and typography assignments collaboratively written by college educators to teach the fundamental processes, concepts, and techniques through hands-on applications. Each assignment is illustrated with actual student solutions, and each includes a process narrative and an educator's critical analysis revealing the reasoning behind the creative strategies employed by each individual student solution. Assignments are organized from basic to advanced within six sections: * The elements and principles of design * Typography as image * Creative word play * Word and image * Grid and visual hierarchy * Visual advocacy Design for Communication is a highly visual resource of instruction, information, ideas, and inspiration for students and professionals.
Author: Nam P. Suh Publisher: Oxford University Press on Demand ISBN: 9780195043457 Category : Technology & Engineering Languages : en Pages : 401
Book Description
Here is a basic introduction to the principles of industrial design and their application in all phases of planning and production. It is intended to offer experienced instruction, based on scientific knowledge, in place of the intuitive approach to the field often encountered in engineering practice and education. The book presents basic principles and constitutes an exposition of these fundamental axioms and their application. The emphasis is on identifying problems in a clear, scientific manner, so that the correct solution may be arrived at regardless of the mathematical treatment involved. In particular, the importance of conceptualizing design approaches--a uniquely human, intellectual skill--is highlighted, since too often educators and engineers try to limit this process to computer techniques. Case studies are extensively presented to illustrate the significance as well as the use of the axioms in solving real problems. The work is based on extensive experience at M.I.T's Laboratory for Manufacturing and Productivity, where axiomatics is a major program. The goal of the program is to bring a scientific approach to the decision-making process related to manufacturing--an approach that facilitates rational design of processes and products, as well as the optimization of manufacturing systems.
Author: Tom Geismar Publisher: HOW Books ISBN: 1440310327 Category : Design Languages : en Pages : 256
Book Description
The NBC peacock. Chase Bank's blue octagon. Mobil Oil's arresting red O. PBS's poetic silhouettes of "Everyman." Chermayeff & Geismar's visual identities are instantly recognizable by countless millions around the world (one identity--the official logo for the U.S. Bicentennial--even sits on Mars) and set the standard for what a successful trademark is. In Identify, celebrated designers Tom Geismar and Ivan Chermayeff, and partner, rising star Sagi Haviv (called a "logo prodigy" by The New Yorker) open up their studio for the first time in the firm's 55-year history and reveal the creative process that lead to the firm's iconic visual identities, from the oldest (Chase Bank and Mobil Oil in the 1960s) to the more recent (Armani Exchange and the Library of Congress in the 2000s). The team demonstrates how their approach to design has remained unaltered by cultural and technological change and is in fact more successful than ever in today's online and digital applications, due to the powerful simplicity that is the hallmark of the firm's work. A showcase of some of the world's most famous and enduring trademarks, an account of how they came to be, and an unprecented insider's peek into a legendary branding and graphic design firm. Identify: Basic Principles of Identity Design in the Iconic Trademarks of Chermayeff & Geismar unveils the thinking and the process behind identity design that works.
Author: Gerald M. Weinberg Publisher: Dorset House Publishing Company, Incorporated ISBN: 9780932633071 Category : System analysis Languages : en Pages : 0
Book Description
Bring a Deeper Understanding of Systems to Software and System Development Originally titled On the Design of Stable Systems in its first, hardcover incarnation, in 1979, General Principles of Systems Design does not just focus on computer systems, but systems of all kinds--human, natural, and technological. In a highly readable, original presentation that embraces everything from depletion curves to the Feedback Principle (the method of controlling a system by reinserting it into the results of its past performance), the Weinbergs explore the subtle art and science of regulating systems, projects, and people in the most efficient and logical manner possible. The authors draw on their respective backgrounds in technology and social science to offer fresh insights and translate them into a language that anyone can understand. In the course of this presentation, the Weinbergs introduce a host of laws and theorems derived from the best thinking of systems thinkers over the past century. In addition to being a reference book for professional and lay people alike, General Principles of Systems Design is suitable as an undergraduate text in the humanities, social, natural, and engineering sciences. It is unique in its approach, highly readable, and offers practical ways of solving problems.
Author: Gerald F. Brommer Publisher: ISBN: 9781562906658 Category : Art Languages : en Pages : 0
Book Description
The Illustrated Elements of Art & Principles of Design has been developed for young students with large full color reproductions and clear explanations of each concept. Introductions to the elements of art and principles of design describe each concept with colorful illustrations, artwork, and photographs. Each individual concept is followed by hands–on activities to reinforce the students’ comprehension. 72 pages, concealed spiral wire binding. Document Viewer Friendly.
Author: Manfred Maier
Author: Manfred Maier
Author: Robin Williams
Author: William Lidwell
Author: Fiona Raven
Author: 
Author: Elizabeth Resnick
Author: Nam P. Suh
Author: Tom Geismar
Author: Gerald M. Weinberg
Author: Gerald F. Brommer