Author: L. A. BarberPublisher:
ISBN:
Category :
Languages : en
Pages : 8
Book Description
Basic Information on Private-label Manufacturing of Cosmetics and Related Products
Author: L. A. BarberBasic Information on Private-label Manufacturing of Cosmetics and Related Products
Author: L. A. BarberPrivate Labels
Author: Philip B. FitzellPublisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 408
Book Description
Abstract: Private labeling of products is not new. Manylarge merchandisers such as Sears and A&P, have marketedproducts under their own labels since the 19th century. Inthe past decade, there has been tremendous growth of privatelabels in both the food and drug chains. Private labels arecontinually changing to meet customer demands. They giveconsumers a price break plus value for their money.Generics, an extension of private labels, have created shockwaves throughout the marketplace. A private label magazine,Private Label, and Private Label Manufacturers Associationhave elevated the private label to first-class citizenshipin the marketplace. Developing a "philosophy," organizing aprivate label program, setting up a quality control program,packaging, pricing, and merchandising strategies, and thelegal aspects of the private label are discussed. A listingof private labels by distributor; tabular data gathered instudies done by Selling-Area-Marketing, Inc., (SAMI), fromthe 1st Gallup study on Private Labels 1981, and the brandpreferences of foodservice operators are appended. (emc).
Business Service Bulletin
Author: Basic Information Sources on Drug Stores
Author: Monthly Catalog of United States Government Publications
Author: Publisher:
ISBN:
Category : Government publications
Languages : en
Pages : 1640
Book Description
Marketing Information Guide
Author: The Explosive Growth of Private Labels in North America
Author: Philip B. FitzellPublisher: Global Book Productions
ISBN:
Category : Business & Economics
Languages : en
Pages : 306
Book Description
This book provides a unique perspective, beginning in the 19th century, of the growth and change of the food and drug store businesses in the United States, Canada & Mexico. It examines the evolution of the concept of controlled BRAND owned by retailers, wholesalers along with the emergence of the private label concept as a viable profit-maker for trade customers and smaller manufacturers. This analysis tracks the development of the cooperatives and food and drug store chains. The impact of the supermarket concept, the monopoly of manufacturers brands, the restrictions imposed by local, state and legislative actions; the debut of dedicated private label manufacturers; the maturation of the private label industry, all these subjects are covered in this book.
The United States Department of Commerce Publications, Catalog and Index Supplement
Author: United States. Department of CommercePublisher:
ISBN:
Category : Commerce
Languages : en
Pages : 128
Book Description
Author: