Basic Content Analysis PDF Download

Author: Robert Philip Weber
Publisher: SAGE
ISBN: 9780803938632
Category : Analisi della varianza
Languages : en
Pages : 100

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Book Description
This second edition has been completely updated to include new studies, new computer applications and an additional chapter on problems and issues that can arise when carrying out content analysis in four major categories: measurement, indication, representation and interpretation.

Author: Kimberly A. Neuendorf
Publisher: SAGE
ISBN: 1412979471
Category : Language Arts & Disciplines
Languages : en
Pages : 457

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Book Description
Content analysis is a complex research methodology. This book provides an accessible text for upper level undergraduates and graduate students, comprising step-by-step instructions and practical advice.

Author: Klaus Krippendorff
Publisher: SAGE
ISBN: 9780761915454
Category : Business & Economics
Languages : en
Pages : 442

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Book Description
The Second Edition of Content Analysis: An Introduction to Its Methodology is a definitive sourcebook of the history and core principles of content analysis as well as an essential resource for present and future studies. The book introduces readers to ways of analyzing meaningful matter such as texts, images, voices - that is, data whose physical manifestations are secondary to the meanings that a particular population of people brings to them. Organized into three parts, the book examines the conceptual and methodological aspects of content analysis and also traces several paths through content analysis protocols. The author has completely revised and updated the Second Edition, integrating new information on computer-aided text analysis. The book also includes a practical guide that incorporates experiences in teaching and how to advise academic and commercial researchers. In addition, Krippendorff clarifies the epistemology and logic of content analysis as well as the methods for achieving its aims. Intended as a textbook for advanced undergraduate and graduate students across the social sciences, Content Analysis, Second Edition will also be a valuable resource for practitioners in a variety of disciplines.

Author: Mike Allen
Publisher: SAGE Publications
ISBN: 1483381420
Category : Social Science
Languages : en
Pages : 2013

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Book Description
Communication research is evolving and changing in a world of online journals, open-access, and new ways of obtaining data and conducting experiments via the Internet. Although there are generic encyclopedias describing basic social science research methodologies in general, until now there has been no comprehensive A-to-Z reference work exploring methods specific to communication and media studies. Our entries, authored by key figures in the field, focus on special considerations when applied specifically to communication research, accompanied by engaging examples from the literature of communication, journalism, and media studies. Entries cover every step of the research process, from the creative development of research topics and questions to literature reviews, selection of best methods (whether quantitative, qualitative, or mixed) for analyzing research results and publishing research findings, whether in traditional media or via new media outlets. In addition to expected entries covering the basics of theories and methods traditionally used in communication research, other entries discuss important trends influencing the future of that research, including contemporary practical issues students will face in communication professions, the influences of globalization on research, use of new recording technologies in fieldwork, and the challenges and opportunities related to studying online multi-media environments. Email, texting, cellphone video, and blogging are shown not only as topics of research but also as means of collecting and analyzing data. Still other entries delve into considerations of accountability, copyright, confidentiality, data ownership and security, privacy, and other aspects of conducting an ethical research program. Features: 652 signed entries are contained in an authoritative work spanning four volumes available in choice of electronic or print formats. Although organized A-to-Z, front matter includes a Reader’s Guide grouping entries thematically to help students interested in a specific aspect of communication research to more easily locate directly related entries. Back matter includes a Chronology of the development of the field of communication research; a Resource Guide to classic books, journals, and associations; a Glossary introducing the terminology of the field; and a detailed Index. Entries conclude with References/Further Readings and Cross-References to related entries to guide students further in their research journeys. The Index, Reader’s Guide themes, and Cross-References combine to provide robust search-and-browse in the e-version.

Author: James W. Drisko
Publisher: Oxford University Press, USA
ISBN: 0190215496
Category : Language Arts & Disciplines
Languages : en
Pages : 209

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Book Description
A comprehensive overview of the variation within content analysis and detailed descriptions of three approaches found in the contemporary literature: basic content analysis, interpretive content analysis and qualitative content analysis.

Author: Philipp Mayring
Publisher: SAGE
ISBN: 1529765900
Category : Social Science
Languages : en
Pages : 160

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Book Description
In eight clear-cut steps, this book provides a systematic introduction to qualitative content analysis and how you can use it in each stage of your research project, no matter the type or amount of data. Developed by a leading expert in the field and based on years of teaching experience, this book offers an essential framework for interpreting qualitative data for any social sciences student or researcher. To support you in choosing the best approach for your research, this book includes: · Examples of how QCA can be applied to various research processes · An introduction to text analysis and its different approaches · Discussions of how to use QCA software to benefit your research · An online how-to manual to help you get the most out of QCAmap software. It also introduces the process of scientific research, and integrates qualitative and quantitative analysis into the step-by-step approach.

Author: Margrit Schreier
Publisher: SAGE
ISBN: 1446258750
Category : Reference
Languages : en
Pages : 283

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Book Description
Qualitative content analysis is a powerful method for analyzing large amounts of qualitative data collected through interviews or focus groups. It is frequently employed by students, but introductory textbooks on content analysis have largely focused on the quantitative version of the method. In one of the first to focus on qualitative content analysis, Margrit Schreier takes students step-by step through: - creating a coding frame - segmenting the material - trying out the coding frame - evaluating the trial coding - carrying out the main coding - what comes after qualitative content analysis - making use of software when conducting qualitative content analysis. Each part of the process is described in detail and research examples are provided to illustrate each step. Frequently asked questions are answered, the most important points are summarized, and end of chapter questions provide an opportunity to revise these points. After reading the book, students are fully equiped to conduct their own qualitative content analysis. Designed for upper level undergraduate, MA, PhD students and researchers across the social sciences, this is essential reading for all those who want to use qualitative content analysis.

Author: Anselm Strauss
Publisher: SAGE Publications, Incorporated
ISBN: 9780803959392
Category : Social Science
Languages : en
Pages : 336

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Book Description
The Second Edition of this best-selling textbook continues to offer immensely practical advice and technical expertise that will aid researchers in analyzing and interpreting their collected data, and ultimately build theory from it. The authors provide a step-by-step guide to the research act. Full of definitions and illustrative examples, the book presents criteria for evaluating a study as well as responses to common questions posed by students of qualitative research.

Author: Udo Kuckartz
Publisher: SAGE
ISBN: 1446297764
Category : Reference
Languages : en
Pages : 193

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Book Description
How can you analyse narratives, interviews, field notes, or focus group data? Qualitative text analysis is ideal for these types of data and this textbook provides a hands-on introduction to the method and its theoretical underpinnings. It offers step-by-step instructions for implementing the three principal types of qualitative text analysis: thematic, evaluative, and type-building. Special attention is paid to how to present your results and use qualitative data analysis software packages, which are highly recommended for use in combination with qualitative text analysis since they allow for fast, reliable, and more accurate analysis. The book shows in detail how to use software, from transcribing the verbal data to presenting and visualizing the results. The book is intended for Master’s and Doctoral students across the social sciences and for all researchers concerned with the systematic analysis of texts of any kind.

Author: Norman Blaikie
Publisher: SAGE
ISBN: 9780761967590
Category : Social Science
Languages : en
Pages : 380

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Book Description
For social researchers who need to know what procedures to use under what circumstances in practical research projects, this book does not require an indepth understanding of statistical theory.