Basic Books in the Mass Media PDF Download

Author: Eleanor Blum
Publisher: Urbana : University of Illinois Press
ISBN:
Category : Mass media
Languages : en
Pages : 294

View

Book Description

Author: Joseph S. Nye
Publisher:
ISBN: 9780465001774
Category : Computers
Languages : en
Pages : 384

View

Book Description
Argues that the nature of economic power has changed and that the U.S. must develop the will and the flexibility to regain its international leadership role.

Author: James B. Martin
Publisher: Nova Publishers
ISBN: 9781590332627
Category : Social Science
Languages : en
Pages : 292

View

Book Description
Mass media has become an integral part of the human experience. News travels around the world in a split second affecting people in other countries in untold ways. Although being on top of the news may be good, at least for news junkies, mass media also transmits values or the lack thereof, condenses complex events and thoughts to simplified sound bites and often ignores the essence of an event or story. The selective bibliography gathers the books and magazine literature over the previous ten years while providing access through author, title and subject indexes.

Author: Eleanor Blum
Publisher:
ISBN:
Category : Mass media
Languages : en
Pages : 252

View

Book Description

Author: Scott A. Kuehn
Publisher: CQ Press
ISBN: 1506308112
Category : Language Arts & Disciplines
Languages : en
Pages : 505

View

Book Description
The Basics of Media Writing: A Strategic Approach helps readers develop the essential writing skills and professional habits needed to succeed in 21st-century media careers. This research-driven, strategy-based media writing textbook digs deeply into how media professionals think and write in journalism, public relations, advertising, and other forms of strategic communication. Authors Scott A. Kuehn and Andrew Lingwall have created two comprehensive writing models to help students overcome their problems in finding and developing story topics by giving them "starting points" to begin writing. The Professional Strategy Triangle model shows students how to think critically about the audience, the situation, and the message before starting a news story or persuasive piece and the FAJA four-point model asks students a series of questions about their story type (Fact, Analysis, Judgment, or Action) to guide them to the right angle or organizational structure for their message. Rooted in classical rhetorical methods, this step-by-step technique enables readers to strategically approach each writing task, no matter the format.

Author: John Vivian
Publisher: Pearson Educacion
ISBN: 9780205876457
Category : Communication
Languages : en
Pages : 504

View

Book Description
Updated in its eleventh edition, The Media of Mass Communication engages readers in the pursuit of greater media literacy and provides accessible insight into the important issues that confront students as consumers and purveyors of mass media. Through exceptional coverage of contemporary media issues and trends, including the on-going transformations in mass media, this text balances the principles and foundations of media literacy with lively examples, streamlined coverage, and a robust media package.

Author: Maxwell McCombs
Publisher: John Wiley & Sons
ISBN: 0745637132
Category : Social Science
Languages : en
Pages : 281

View

Book Description
Setting the Agenda describes the mass media’s significant and sometimes controversial role in determining which topics are at the centre of public attention and action. Although Walter Lippman captured the essence of the media’s powerful influence early in the last century with his phrase, “the world outside and the pictures in our heads,” a detailed, empirical elaboration of this agenda-setting role of the mass media did not begin until the final quarter of the 20th century. In this comprehensive book, Maxwell McCombs, one of the founding fathers of agenda-setting tradition of research, synthesizes the hundreds of scientific studies carried out on this central role of the mass media in the shaping of public opinion. Across the world, the mass media strongly influences what the pictures of public affairs "in our heads" are about. The mass media also influences the very details of those pictures. In addition to describing this media influence on what we think about and how we think about it, Setting the Agenda also discusses the sources of these media agendas, the psychological explanation for their impact on the public agenda, and the subsequent consequences for attitudes, opinions and behaviour.

Author: Jacob Mchangama
Publisher: Hachette UK
ISBN: 154162033X
Category : Political Science
Languages : en
Pages : 430

View

Book Description
“The best history of free speech ever written and the best defense of free speech ever made.” —P.J. O’Rourke Hailed as the “first freedom,” free speech is the bedrock of democracy. But it is a challenging principle, subject to erosion in times of upheaval. Today, in democracies and authoritarian states around the world, it is on the retreat. In Free Speech, Jacob Mchangama traces the riveting legal, political, and cultural history of this idea. Through captivating stories of free speech’s many defenders—from the ancient Athenian orator Demosthenes and the ninth-century freethinker al-Rāzī, to the anti-lynching crusader Ida B. Wells and modern-day digital activists—Mchangama reveals how the free exchange of ideas underlies all intellectual achievement and has enabled the advancement of both freedom and equality worldwide. Yet the desire to restrict speech, too, is a constant, and he explores how even its champions can be led down this path when the rise of new and contrarian voices challenge power and privilege of all stripes. Meticulously researched and deeply humane, Free Speech demonstrates how much we have gained from this principle—and how much we stand to lose without it.

Author: Eleanor Blum
Publisher: Urbana : University of Illinois Press
ISBN:
Category : Language Arts & Disciplines
Languages : en
Pages : 448

View

Book Description

Author: Paul Starr
Publisher:
ISBN:
Category : Computers
Languages : en
Pages : 504

View

Book Description
A history of the political roots of the information age, by one of this country's most distinguished intellectuals, the Pulitzer Prize-winning author of The Social Transformation of American Medicine