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Author: Ricky W. Griffin Publisher: Pearson Educación ISBN: 9789702605973 Category : Business & Economics Languages : en Pages : 722
Book Description
For Introduction to Business courses. This best-selling text by Ricky Griffin and Ronald Ebert provides students with a comprehensive overview of all the important functions of business. Each edition has introduced cutting-edge firsts while ensuring the underlying principles that guided its creation, Doing the Basics Best, were retained. The seventh edition focuses on three simple rules- Learn, Evaluate, Apply. - NEW- Chapter 2: Understanding the Environments of Business - This new chapter puts business operations in contemporary context, explaining the idea of organizational boundaries and describing the ways in which elements from multiple environments cross those boundaries and shape organizational activities. This chapter sets the stage as an introduction to some of the most important topics covered in the rest of the book, for example: - The Economics Environment includes the role of aggregate output, standard of living, real growth rate; GDP per capita; real GDP; purchasing power parity; and the Consumer Price Index. - The Technology Environment includes special attention to new tools for competitiveness in both goods and services and business process technologies, plus e
Author: Ricky W. Griffin Publisher: Pearson Educación ISBN: 9789702605973 Category : Business & Economics Languages : en Pages : 722
Book Description
For Introduction to Business courses. This best-selling text by Ricky Griffin and Ronald Ebert provides students with a comprehensive overview of all the important functions of business. Each edition has introduced cutting-edge firsts while ensuring the underlying principles that guided its creation, Doing the Basics Best, were retained. The seventh edition focuses on three simple rules- Learn, Evaluate, Apply. - NEW- Chapter 2: Understanding the Environments of Business - This new chapter puts business operations in contemporary context, explaining the idea of organizational boundaries and describing the ways in which elements from multiple environments cross those boundaries and shape organizational activities. This chapter sets the stage as an introduction to some of the most important topics covered in the rest of the book, for example: - The Economics Environment includes the role of aggregate output, standard of living, real growth rate; GDP per capita; real GDP; purchasing power parity; and the Consumer Price Index. - The Technology Environment includes special attention to new tools for competitiveness in both goods and services and business process technologies, plus e
Author: World Association for Tourism Training Publisher: Centro de Investigaciones y Estudios Turisticos ISBN: Category : Science Languages : es Pages : 270
Author: Kenneth C. Laudon Publisher: Pearson Educación ISBN: 9789702605287 Category : Business & Economics Languages : en Pages : 618
Book Description
Management Information Systems provides comprehensive and integrative coverage of essential new technologies, information system applications, and their impact on business models and managerial decision-making in an exciting and interactive manner. The twelfth edition focuses on the major changes that have been made in information technology over the past two years, and includes new opening, closing, and Interactive Session cases.
Author: Gary Armstrong Publisher: Pearson Educación ISBN: 9789702604006 Category : Business & Economics Languages : en Pages : 686
Book Description
Written for courses in Principles of Marketing at four-year and two-year colleges, this shorter overview aims to help students master the basic principles and practices of modern marketing in an enjoyable and practical way. Its coverage balances upon three essential pillars - (1) theory and concepts; (2) practices and applications; and (3) pedagogy - cultivating an efficient, effective teaching and learning environment. This sixth edition provides revised content throughout, and reflects the major trends and forces that are impacting marketing in this new, connected millennium. It includes new thinking and expanded coverage on a wide variety of topics, for example: relationship marketing; connecting technologies; the company value chain; value-delivery networks; and global marketing.
Author: Jagdish C. Arya Publisher: Pearson Educación ISBN: 9789684444379 Category : Business & Economics Languages : en Pages : 852
Book Description
With an emphasis on techniques, this volume focuses on the applications of basic mathematics and differential and integral calculus in the field of business, economics and the life and social sciences. All mathematical theorems, proofs and concepts are described intuitively and then mathematically. Reorganized and rewritten material includes chapters on exponentials and logarithms, curve sketching and optimization, application sections of straight lines and quadratic inequalities. A new section on difference equations and expanded coverage of differential equations is included.
Author: Jonah Wilson Publisher: Ediciones Larousse, S.A. de C.V. (MX) ISBN: 6072125689 Category : Foreign Language Study Languages : en Pages : 298
Book Description
El examen First Certificate in English® está diseñado para candidatos de nivel intermedio alto, correspondiente al nivel B2 del Marco Común Europeo de Referencia (MCER) o (CEFR, por sus siglas en inglés), pero también puede medir a los candidatos con niveles avanzados, así como niveles intermedios bajos. Las puntuaciones se dan de forma individual en cada una de las pruebas, que luego se promedian para obtener una puntuación global en la Escala de Inglés de Cambridge. Las puntuaciones oscilan entre 140 (nivel B1 del MCER) y 190 puntos, lo que equivale al nivel C1 del MCER. Este libro comprende la práctica de las cuatro habilidades básicas que contempla el examen: ● Reading and Use of English ● Listening ● Writing ● Speaking Todos los ejercicios tienen respuestas en la parte final del libro, además de transcripciones de los audios. Incluye links de descarga de audios y de pruebas en línea similares a las del examen.
Author: Ricky W. Griffin
Author: Ricky W. Griffin
Author: World Association for Tourism Training
Author: Kenneth C. Laudon
Author: Gary Armstrong
Author: Jagdish C. Arya
Author: 
Author: 
Author: Jonah Wilson
Author: Emily Spinelli
Author: Alice G. Springer