Yes We Did! An inside look at how social media built the Obama brand PDF Download

Author: Rahaf Harfoush
Publisher: New Riders
ISBN: 0321648692
Category :
Languages : en
Pages : 213

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Book Description
FOREWORD by Don Tapscott, author of Wikinomics and Grown Up Digital The Obama campaign’s mastery of social media for everything from fundraising to volunteer coordination has been widely reported. Until now, there hasn’t been an in-depth analysis of how they did it. In Yes We Did, new media strategist and campaign headquarters volunteer Rahaf Harfoush gives us a behind the-scenes look at the campaign’s use of technology, from its earliest days through election night. She reveals strategic insights organizations can apply to their own brands. Discover how unwavering strategic vision and collaborative technologies—email, blogs, social networks, Twitter, and SMS messaging—empowered a formidable online community to help elect the world’s first “digital” President.

Author: Brent Leary
Publisher:
ISBN: 9780578008028
Category : Business & Economics
Languages : en
Pages : 130

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Book Description
Outlines the multichannel marketing sequence used by the Obama campaign to win the 2008 Presidential Election. Video, audio, microblogging, blogging and user generated content are a few of the business applications examined in this guidebook. This case study is the definitive reference for the use of social media as it applies to effective business promotion.

Author: J. Katz
Publisher: Palgrave Macmillan
ISBN: 9781137380845
Category : Political Science
Languages : en
Pages : 0

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Book Description
The proliferation of social media has altered the way that people interact with each other - leveling the channels of communication to allow an individual to be "friends" with a sitting president. In a world where a citizen can message Barack Obama directly, this book addresses the new channels of communication in politics, and what they offer.

Author: Kerric Harvey
Publisher: SAGE Publications
ISBN: 1452290261
Category : Political Science
Languages : en
Pages : 1613

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Book Description
The Encyclopedia of Social Media and Politics explores how the rise of social media is altering politics both in the United States and in key moments, movements, and places around the world. Its scope encompasses the disruptive technologies and activities that are changing basic patterns in American politics and the amazing transformations that social media use is rendering in other political systems heretofore resistant to democratization and change. In a time when social media are revolutionizing and galvanizing politics in the United States and around the world, this encyclopedia is a must-have reference. It reflects the changing landscape of politics where old modes and methods of political communication from elites to the masses (top down) and from the masses to elites (bottom up) are being displaced rapidly by social media, and where activists are building new movements and protests using social media to alter mainstream political agendas. Key Features This three-volume A-to-Z encyclopedia set includes 600 short essays on high-interest topics that explore social media’s impact on politics, such as “Activists and Activism,” “Issues and Social Media,” “Politics and Social Media,” and “Popular Uprisings and Protest.” A stellar array of world renowned scholars have written entries in a clear and accessible style that invites readers to explore and reflect on the use of social media by political candidates in this country, as well as the use of social media in protests overseas Unique to this book is a detailed appendix with material unavailable anywhere else tracking and illustrating social media usage by U.S. Senators and Congressmen. This encyclopedia set is a must-have general, non-technical resource for students and researchers who seek to understand how the changes in social networking through social media are affecting politics, both in the United States and in selected countries or regions around the world.

Author: Janet Abbate
Publisher: JHU Press
ISBN: 1421444380
Category : Technology & Engineering
Languages : en
Pages : 473

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Book Description
Cutting-edge historians explore ideas, communities, and technologies around modern computing to explore how computers mediate social relations. Computers have been framed both as a mirror for the human mind and as an irreducible other that humanness is defined against, depending on different historical definitions of "humanness." They can serve both liberation and control because some people's freedom has historically been predicated on controlling others. Historians of computing return again and again to these contradictions, as they often reveal deeper structures. Using twin frameworks of abstraction and embodiment, a reformulation of the old mind-body dichotomy, this anthology examines how social relations are enacted in and through computing. The authors examining "Abstraction" revisit central concepts in computing, including "algorithm," "program," "clone," and "risk." In doing so, they demonstrate how the meanings of these terms reflect power relations and social identities. The section on "Embodiments" focuses on sensory aspects of using computers as well as the ways in which gender, race, and other identities have shaped the opportunities and embodied experiences of computer workers and users. Offering a rich and diverse set of studies in new areas, the book explores such disparate themes as disability, the influence of the punk movement, working mothers as technical innovators, and gaming behind the Iron Curtain. Abstractions and Embodiments reimagines computing history by questioning canonical interpretations, foregrounding new actors and contexts, and highlighting neglected aspects of computing as an embodied experience. It makes the profound case that both technology and the body are culturally shaped and that there can be no clear distinction between social, intellectual, and technical aspects of computing. Contributors: Janet Abbate, Marc Aidinoff, Troy Kaighin Astarte, Ekaterina Babinsteva, André Brock, Maarten Bullynck, Jiahui Chan, Gerardo Con Diaz, Liesbeth De Mol, Stephanie Dick, Kelcey Gibbons, Elyse Graham, Michael J. Halvorson, Mar Hicks, Scott Kushner, Xiaochang Li, Zachary Loeb, Lisa Nakamura, Tiffany Nichols, Laine Nooney, Elizabeth Petrick, Cierra Robson, Hallam Stevens, Jaroslav Švelch

Author: Harold McDougall
Publisher: Lulu.com
ISBN: 0557248329
Category : Law
Languages : en
Pages : 234

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Book Description
AFRICAN AMERICAN CIVIL RIGHTS IN THE AGE OF OBAMA: A HISTORY AND A HANDBOOK, by Prof. Harold McDougall of the Howard University School of Law is a look at some of the remaining trouble spots in black-white relations in the United States today, with the benefit of the Obama Administration's first year in office as a backdrop. The book begins with racial profiling, a topic particularly charged as a consequence of Harvard professor Henry Louis Gates' arrest in his own home, for disorderly conduct, by Cambridge, Massachusetts police. Other trouble spots include hate crimes, discrimination against consumers, employment discrimination, voting rights, housing discrimination and discrimination in public education.

Author: David Meerman Scott
Publisher: John Wiley & Sons
ISBN: 0470379286
Category : Business & Economics
Languages : en
Pages : 290

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Book Description
Scott analyses how the internet has revolutionised communications and promotions. Told with many compelling case studies and real-world examples, this is a practical guide to the new reality of PR and marketing.

Author: Michael Brito
Publisher: Pearson Education
ISBN: 0132731363
Category : Business & Economics
Languages : en
Pages : 339

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Book Description
This book will help organizations evolve into a fully collaborative social business. It serves as a step by step playbook to achieve organizational change, process efficiencies and technology acumen: Proven solutions for the real people, process, and technology obstacles businesses face in using social media behind the firewall. How to have the successful internal conversations with stakeholders, partners and global teams that lead to successful external conversations with the social customer Strategies for improving organizational dynamics, collaboration, governance, training, engagement, policies, technology integration, workflows, social CRM, and metrics Many organizations today have already evolved into social brands. They may be active on Twitter and Facebook; they may have corporate blogs and communities and they are trying hard to engage effectively with the social customer. However, behind the firewall, chaos, anarchy, and conflict reign. In Smart Business, Social Business, leading enterprise social business consultant shows how to build an internal framework based on change management that will lead to success with social media: one that will make external engagement more effective, meaningful, and sustainable. Michael Brito systematically identifies the internal culture, process and technology obstacles to long-term success with social media, and offer best practice solutions. He discusses a wide spectrum of issues, offering actionable intelligence and helping decision-makers build strategies and plans that deliver value. Topics addressed include change management, organizational models and dynamics, internal communications, collaboration, governance, metrics, training, employee activation, policies, technology integration, workflows, social CRM, and much more. Drawing on his own experience working for Silicon Valley companies, HP, Yahoo! and Intel, Brito presents dozens of examples and case studies. Using this book, companies can begin to transform their organizations from just a "social brand" to a fully collaborative and dynamic "social business.”

Author: John Allen Hendricks
Publisher: Lexington Books
ISBN: 0739141074
Category : Political Science
Languages : en
Pages : 190

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Book Description
Communicator-in-Chief: How Barack Obama Used New Media Technology to Win the White House examines the fascinating and precedent-setting role new media technologies and the Internet played in the 2008 presidential campaign that allowed for the historic election of the nation's first African American president. It was the first presidential campaign in which the Internet, the electorate, and political campaign strategies for the White House successfully converged to propel a candidate to the highest elected office in the nation. The contributors to this volume masterfully demonstrate how the Internet is to President Barack Obama what television was to President John Kennedy, thus making Obama a truly twenty-first century communicator and politician. Furthermore, Communicator-in-Chief argues that Obama's 2008 campaign strategies established a model that all future campaigns must follow to achieve any measure of success. The Barack Obama campaign team astutely discovered how to communicate and motivate not only the general electorate but also the technology-addicted Millennial Generation - a generational voting block that will be a juggernaut in future elections.

Author: Linda Coles
Publisher: John Wiley & Sons
ISBN: 0730345793
Category : Business & Economics
Languages : en
Pages : 264

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Book Description
The quick-and-easy guide to effective social media marketing Social Media for Business is the essential guide to navigating the social media maelstrom and effectively promoting your business online. You'll learn how to develop a simple marketing plan, use social media effectively and measure the results of your efforts as you turn contacts and followers into customers. This new third edition has been updated to reflect the expanding influence of Instagram, and includes Snapchat, Security, Social Influence and updated case studies that illustrate the rapid evolution of social media as a business tool. You'll learn about the recent changes to Facebook, LinkedIn, YouTube and Pinterest and how to factor them into your strategy — as well as when to decide to transition toward or away from any specific platform. Social media can help you expand your networks, engage with your customers and help you grow your business, but not all platforms work for all businesses. The best results come from directed effort and stellar execution, and this book shows you how to make it happen from setup to sale. Learn where to focus your efforts for maximum gain Discover the newest platforms, their demographics and their potential Understand key changes that can affect the way you use major platforms Build an effective social media presence that translates into business Not every business needs a Facebook page, but every business does need some sort of online presence — and social media can be a high-impact, cost-effective way to reach thousands of potential customers. From building a profile to creating and curating content, Social Media for Business is packed with guidance every business owner needs.