Author: Theodore Douglas MacGregor
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 388
Book Description
Bank Advertising Experience
Pushing Your Business
Author: Theodore Douglas MacGregor
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 144
Book Description
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 144
Book Description
Judicious Advertising and Advertising Experience
Advertising and Service
Financial Advertising
Author: E. St. Elmo Lewis
Publisher: Рипол Классик
ISBN:
Category : History
Languages : en
Pages : 1002
Book Description
Publisher: Рипол Классик
ISBN:
Category : History
Languages : en
Pages : 1002
Book Description
Pushing Your Business
Author: Theodore Douglas MacGregor
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 200
Book Description
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 200
Book Description
Shift Happens
Author: Bruce A. Clapp
Publisher: Createspace Independent Publishing Platform
ISBN: 9781434890153
Category : Bank marketing
Languages : en
Pages : 0
Book Description
A consumer today does not want to be considered a number within a demographic category; they have -I- expectations. They are now demanding to be communicated with as individuals. This phenomenon has created a unique set of challenges to banks and their marketers. We are the commodity of all commodity businesses. Yet, we find ourselves seeking (and needing) to target our markets, differentiate ourselves and position our institutions within certain markets. And in the ever-changing global marketplace of today, there is a perfect storm of conditions that presents tremendous challenges for banks and their marketing professionals. These include an overwhelming need for organic growth, shifting customer lifestyles and the growing influence of a customer experience phenomenon. Shift Happens: The New Age of Bank Marketing details the how and why bank marketers need to adapt -- to survive and prosper -- and continue to be relevant to our consumer.
Publisher: Createspace Independent Publishing Platform
ISBN: 9781434890153
Category : Bank marketing
Languages : en
Pages : 0
Book Description
A consumer today does not want to be considered a number within a demographic category; they have -I- expectations. They are now demanding to be communicated with as individuals. This phenomenon has created a unique set of challenges to banks and their marketers. We are the commodity of all commodity businesses. Yet, we find ourselves seeking (and needing) to target our markets, differentiate ourselves and position our institutions within certain markets. And in the ever-changing global marketplace of today, there is a perfect storm of conditions that presents tremendous challenges for banks and their marketing professionals. These include an overwhelming need for organic growth, shifting customer lifestyles and the growing influence of a customer experience phenomenon. Shift Happens: The New Age of Bank Marketing details the how and why bank marketers need to adapt -- to survive and prosper -- and continue to be relevant to our consumer.
Financial Advertising
Author: William Borsodi
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 142
Book Description
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 142
Book Description
MacGregor's Book of Bank Advertising
Author: Theodore Douglas MacGregor
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 408
Book Description
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 408
Book Description