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Author: P.M. Rao Publisher: Routledge ISBN: 1317459296 Category : Business & Economics Languages : en Pages : 249
Book Description
This is the first book to present marketing strategy of high-tech products and services in a legal, economic, and global context. From software to hardware, from pharmaceuticals to digital movies and TV, the authors argue that the understanding of intellectual property rights (IPRs) is essential to devising effective marketing strategies.
Author: Vivek Kale Publisher: CRC Press ISBN: 1466592176 Category : Business & Economics Languages : en Pages : 438
Book Description
Drawing lessons from one of the best models of success, the evolutionary model, this book explains why an organization must actively monitor the market environment and competitors to ascertain excellence and reconfigure and reframe continuously. It introduces the patterns and anti-patterns of excellence and includes detailed case studies based on different variations, including structure variations, shared values variations, and staff variations. The book includes case history segments from Toyota, Acer, eBay, Cisco, Blackberry, Samsung, Volvo, Charles Schwab, McDonalds, Starbucks, Google, Disney, and NUMMI; as well as detailed case histories of GE, IBM, and UPS.
Author: Scott Dacko Publisher: Oxford University Press, USA ISBN: 0199285993 Category : Business & Economics Languages : en Pages : 660
Book Description
This advanced dictionary of marketing focuses on leading-edge terminology for use by people who are serious about the theory and practice of marketing. With over 1,000 entries ranging in length and depth, it is the ideal reference guide for researchers, directors, managers, and anyone studying marketing for a professional or academic qualification.
Author: Gerardo R. Ungson Publisher: Routledge ISBN: 1317469720 Category : Business & Economics Languages : en Pages : 718
Book Description
International business is undergoing continuous transformation as multinational firms and comparative management evolve in the changing global economy. To succeed in this challenging environment, firms need a well-developed capability for sound strategic decisions. This comprehensive work provides an applied and integrated strategic framework for developing capabilities that lead to global success. It is designed to help readers achieve three essential objectives. First, it provides intellectual and practical guidelines for readers to execute goals and strategies that lead to meaningful and productive results. The book is packed with frameworks, cases, anchoring exercises, techniques, and tools to help readers emerge with a completed business plan after the last chapter. Second, it focuses on strategy and how firms build competitive presence and advantages in a global context. A primary learning objective is to enable readers to understand and evaluate the major issues in strategy formulation and implementation in a global context. Third, it provides an accessible framework that will help guide readers in making strategic decisions that are sound and effective. It offers a unifying process that delineates the necessary steps in analyzing the readiness of a firm to do business abroad. In addition to core issues, each chapter presents frameworks, analytical tools, action-oriented items, and a real-world case - all designed to provide insights on the challenges imposed by globalization and technology on managers operating in a global context.
Author: Tsiakis, Theodosios Publisher: IGI Global ISBN: 1466649844 Category : Computers Languages : en Pages : 449
Book Description
"This book explores the value of information and its management by highlighting theoretical and empirical approaches in the economics of information systems, providing insight into how information systems can generate economic value for businesses and consumers"--Provided by publisher.
Author: Peter Curwen Publisher: CRC Press ISBN: 131709526X Category : Technology & Engineering Languages : en Pages : 273
Book Description
Mobile Telecommunications in a High Speed World tells the story of 3G and higher-speed mobile communication technologies. Over ten years have passed since the first third-generation (3G) licences were awarded following debates about the merits of auctions versus 'beauty contests' then, nothing much happened. More licences were issued, a few roll-outs commenced and everyone began to think it had all been a horribly expensive mistake. That may still turn out to be the case, but in the meantime there have been massive developments in terms of the number of licences and launches worldwide, in the range of services that can be accessed, in the range of devices that can be used to access them, in operator strategies etc. Even the technology has improved considerably with 4G now under discussion. Much of this story has been chronicled, largely on the Internet, but the information is in tens of thousands of bits and pieces and a large part of it is either misleading or just plain wrong. Here, Peter Curwen and Jason Whalley introduce the outcomes of research that has involved the compilation of a unique database which details every licence and launch worldwide involving 3G. The authors discuss the structure of the industry and the strategic behaviour of operators, as well as the social consequences of the spread of 3G. They examine the role of new entry upon competition, and present analysis of the main operators involved, the development of handsets and especially smartphones. A number of country case studies are included. This comprehensive and up-to-date volume includes a number of country studies and is written by two of the world's foremost researchers on this industry. Mobile Telecommunications in a High Speed World will serve the needs of students, academics and those involved, or contemplating involvement, with the telecoms industry. Why pay thousands of dollars to consultancies to separate the wheat from the chaff with respect to 3G when you can read this book.
Author: Shin-yi Peng Publisher: Edward Elgar Publishing ISBN: 1788115562 Category : Electronic books Languages : en Pages : 407
Book Description
Against the backdrop of the recent trend towards megaregional trade initiatives, this book addresses the most topical issues that lie at the intersection of law and technology. By assessing international law and the political economy, the contributing authors offer an enhanced understanding of the challenges of diverging regulatory approaches to innovation.
Author: Joseph Tidd Publisher: World Scientific ISBN: 1848163541 Category : Business & Economics Languages : en Pages : 446
Book Description
Diffusion, or the widespread adoption of innovations, is a critical yet under-researched topic. There is a wide gap between development and successful adoption of an innovation. Therefore, a better understanding of why and how an innovation is adopted can help develop realistic management and business plans. Most books on this topic use a single-discipline approach to explain the diffusion of innovations. This book adopts a multi-disciplinary and managerial process approach to understanding and promoting the adoption of innovations, based on the latest research and practice. It will be of interest to graduates and researchers in marketing, product development and innovation courses.
Author: Jeffrey H. Rohlfs
Author: Jeffrey H. Rohlfs
Author: 
Author: P.M. Rao
Author: Vivek Kale
Author: Scott Dacko
Author: Gerardo R. Ungson
Author: Tsiakis, Theodosios
Author: Peter Curwen
Author: Shin-yi Peng
Author: Joseph Tidd