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Author: Steve Kaplan Publisher: Workman Publishing Company ISBN: 0761153829 Category : Business & Economics Languages : en Pages : 209
Book Description
Now available in paperback, Steve Kaplan's Bag the Elephant, is the New York Times, Wall Street Journal, USA Today, and Business Week bestseller that has received praise from around the business community: "Steve Kaplan's elephant strategy is right on the money, as long as you're willing to roll up your sleeves and go to work."—Daniel M. Snyder, Owner, Chairman of the Board, The Washington Redskins. "Kaplan shows you how to think BIG, act BIG, and win BIG."—Jeffrey Gitomer, author of The Little Red Book of Selling. "A terrific read! From now on, when I think about building business and sales, there's no way I'll ever forget the Elephant."—Harvey Mackay, author of Swim with the Sharks Without Being Eaten Alive. Bag the Elephant is all about how smart businesspeople can woo and keep those all-important elephants—the big, make-or-break customers. Like its companion, the New York Times bestseller Be the Elephant, it is filled with dynamic advice and real-life examples, delivered in an energetic, straight-shooting fashion that gets right to the core of its powerful idea—how to land the account that will put you over the top. Here are six keys to achieving the elephant mindset and understanding the big customer. How to map and use a big company's red tape to your advantage. Why the elephant needs you as much as you need it. Preparing yourself and your pitch. How to negotiate with elephants without losing your profit margins. And how to avoid the five killer mistakes, from mismanaging client expectations to losing sight of the numbers. For small business owners, entrepreneurs, executives, and sales people, stalking and landing an elephant can be the most profitable adventure of your life, and Kaplan explains everything you need to know.
Author: Steve Kaplan Publisher: Workman Publishing Company ISBN: 0761153829 Category : Business & Economics Languages : en Pages : 209
Book Description
Now available in paperback, Steve Kaplan's Bag the Elephant, is the New York Times, Wall Street Journal, USA Today, and Business Week bestseller that has received praise from around the business community: "Steve Kaplan's elephant strategy is right on the money, as long as you're willing to roll up your sleeves and go to work."—Daniel M. Snyder, Owner, Chairman of the Board, The Washington Redskins. "Kaplan shows you how to think BIG, act BIG, and win BIG."—Jeffrey Gitomer, author of The Little Red Book of Selling. "A terrific read! From now on, when I think about building business and sales, there's no way I'll ever forget the Elephant."—Harvey Mackay, author of Swim with the Sharks Without Being Eaten Alive. Bag the Elephant is all about how smart businesspeople can woo and keep those all-important elephants—the big, make-or-break customers. Like its companion, the New York Times bestseller Be the Elephant, it is filled with dynamic advice and real-life examples, delivered in an energetic, straight-shooting fashion that gets right to the core of its powerful idea—how to land the account that will put you over the top. Here are six keys to achieving the elephant mindset and understanding the big customer. How to map and use a big company's red tape to your advantage. Why the elephant needs you as much as you need it. Preparing yourself and your pitch. How to negotiate with elephants without losing your profit margins. And how to avoid the five killer mistakes, from mismanaging client expectations to losing sight of the numbers. For small business owners, entrepreneurs, executives, and sales people, stalking and landing an elephant can be the most profitable adventure of your life, and Kaplan explains everything you need to know.
Author: Steve Kaplan Publisher: Workman Publishing ISBN: 9780761145240 Category : Business & Economics Languages : en Pages : 212
Book Description
An entrepreneur, business consultant, and CEO of The Difference Maker, Inc. shares his insights into sales, presenting techniques and strategies designed to help readers land the key "Elephant" client by crafting winning presentations and cultivating contacts. Reprint.
Author: Tommy Tomlinson Publisher: Simon & Schuster ISBN: 1501111620 Category : Biography & Autobiography Languages : en Pages : 256
Book Description
ONE OF NPR’S BEST BOOKS OF 2019 A “warm and funny and honest…genuinely unputdownable” (Curtis Sittenfeld) memoir chronicling what it’s like to live in today’s world as a fat man, from acclaimed journalist Tommy Tomlinson, who, as he neared the age of fifty, weighed 460 pounds and decided he had to change his life. When he was almost fifty years old, Tommy Tomlinson weighed an astonishing—and dangerous—460 pounds, at risk for heart disease, diabetes, and stroke, unable to climb a flight of stairs without having to catch his breath, or travel on an airplane without buying two seats. Raised in a family that loved food, he had been aware of the problem for years, seeing doctors and trying diets from the time he was a preteen. But nothing worked, and every time he tried to make a change, it didn’t go the way he planned—in fact, he wasn’t sure that he really wanted to change. In The Elephant in the Room, Tomlinson chronicles his lifelong battle with weight in a voice that combines the urgency of Roxane Gay’s Hunger with the intimacy of Rick Bragg’s All Over but the Shoutin’. He also hits the road to meet other members of the plus-sized tribe in an attempt to understand how, as a nation, we got to this point. From buying a Fitbit and setting exercise goals to contemplating the Heart Attack Grill in Las Vegas, America’s “capital of food porn,” and modifying his own diet, Tomlinson brings us along on a candid and sometimes brutal look at the everyday experience of being constantly aware of your size. Over the course of the book, he confronts these issues head-on and chronicles the practical steps he has to take to lose weight by the end. “What could have been a wallow in memoir self-pity is raised to art by Tomlinson’s wit and prose” (Rolling Stone). Affecting and searingly honest, The Elephant in the Room is an “inspirational” (The New York Times) memoir that will resonate with anyone who has grappled with addiction, shame, or self-consciousness. “Add this to your reading list ASAP” (Charlotte Magazine).
Author: Steve Kaplan Publisher: Better Business Selling ISBN: 9780761144489 Category : Business & Economics Languages : en Pages : 252
Book Description
Kaplan's latest book combines dynamic advice, deep real-life experience, and a friendly, no-nonsense writing style to take the mystery and fear out of achieving significant business growth.
Author: BusinessNews Publishing, Publisher: Primento ISBN: 2806224918 Category : Business & Economics Languages : en Pages : 28
Book Description
The must-read summary of Steve Kaplan's book: "Bag the Elephant: How to Win and Keep Big Customers". This complete summary of the ideas from Steve Kaplan's book "Bag the Elephant" shows the merits of acquiring and retaining big clients to grow your business. In fact, working with fewer big customers has many advantages over working with many small ones, ranging from being more cost effective, being more focused, being able to build lasting relationships and reduce advertising spend. These 'elephants’ of the business world are hard to acquire, and a successful contract is contingent on an effective game plan which must contain the following four elements: 1) Develop the right business mindset, 2) Have an appropriate sales strategy, 3) Leverage your big business clients and take full advantage of them, 4) Avoid the five killer mistakes which could mitigate your success. The summary is logically divided into the above key points, ending with the five mistakes which should be avoided all costs – from biting off more than you can chew, to keeping all your eggs in one basket. Added-value of this summary: • Save time • Understand key concepts • Increase your business knowledge To learn more, read "Bag the Elephant" and discover a series of simple checklists and structured guidelines, that will help anyone who wishes to acquire and retain the best clients for their company.
Author: Kathryn Jackson Publisher: Golden Books ISBN: 0307759490 Category : Juvenile Fiction Languages : en Pages : 24
Book Description
After a parrot makes fun of Sooki’s big ears, long nose, and wrinkled skin, the “saggy baggy” elephant isn’t too sure of himself. But once he meets some beautiful creatures who look just like him, Sooki celebrates with a joyful “one-two-three-kick.” For over 50 years, parents and children have treasured this tale, with gorgeous art by Gustaf Tenggren, the illustrator of The Poky Little Puppy.
Author: Kevin Simler Publisher: Oxford University Press ISBN: 0190495995 Category : Psychology Languages : en Pages : 417
Book Description
Human beings are primates, and primates are political animals. Our brains, therefore, are designed not just to hunt and gather, but also to help us get ahead socially, often via deception and self-deception. But while we may be self-interested schemers, we benefit by pretending otherwise. The less we know about our own ugly motives, the better - and thus we don't like to talk or even think about the extent of our selfishness. This is the elephant in the brain. Such an introspective taboo makes it hard for us to think clearly about our nature and the explanations for our behavior. The aim of this book, then, is to confront our hidden motives directly - to track down the darker, unexamined corners of our psyches and blast them with floodlights. Then, once everything is clearly visible, we can work to better understand ourselves: Why do we laugh? Why are artists sexy? Why do we brag about travel? Why do we prefer to speak rather than listen? Our unconscious motives drive more than just our private behavior; they also infect our venerated social institutions such as Art, School, Charity, Medicine, Politics, and Religion. In fact, these institutions are in many ways designed to accommodate our hidden motives, to serve covert agendas alongside their official ones. The existence of big hidden motives can upend the usual political debates, leading one to question the legitimacy of these social institutions, and of standard policies designed to favor or discourage them. You won't see yourself - or the world - the same after confronting the elephant in the brain.
Author: Laurent de Brunhoff Publisher: Harry N. Abrams ISBN: 9780810930766 Category : Juvenile Nonfiction Languages : en Pages : 0
Book Description
Babar explains how yoga was introduced to Celesteville and how he and Queen Celeste keep fit doing yoga on their many travels. Full color. Consumable.
Author: Jennifer Jacobson Publisher: Candlewick Press ISBN: 0763641553 Category : Juvenile Fiction Languages : en Pages : 284
Book Description
Abandoned by his mother in an Acadia National Park campground, Jack tries to make his way back to Boston before anyone figures out what is going on, with only a small toy elephant for company.
Author: Maria Girón Publisher: Presbyterian Publishing Corp ISBN: 161164996X Category : Juvenile Fiction Languages : en Pages : 43
Book Description
"Maybe I can help!" exclaimed Arthur. At least he hopes he can. But how? What does this forgetful elephant need? Arthur doesn't know, but he's determined to find out as he and the elephant share a playful and colorful day. Arthur and the Forgetful Elephant explores memory loss from the perspective of both those who forget and those around them. With spare writing and poignant art, this story reminds us that compassion and togetherness can make even elephant-sized problems seem a little smaller.
Author: Steve Kaplan
Author: Steve Kaplan
Author: Steve Kaplan
Author: Tommy Tomlinson
Author: Steve Kaplan
Author: BusinessNews Publishing,
Author: Kathryn Jackson
Author: Kevin Simler
Author: Laurent de Brunhoff
Author: Jennifer Jacobson
Author: Maria Girón