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Author: Kathy Sierra Publisher: "O'Reilly Media, Inc." ISBN: 1491919078 Category : Business & Economics Languages : en Pages : 293
Book Description
Note for ebook customers: The design and layout of this book play a key role in conveying the author's message. When creating the ebooks, we've tried to keep the look and feel of the print edition, but this means that not all e-reading devices will support the files. The EPUB format is optimized for iPad. The Mobi files are optimized for Kindle Fire tablets and phones and for Kindle reading apps. Imagine you’re in a game with one objective: a bestselling product or service. The rules? No marketing budget, no PR stunts, and it must be sustainably successful. No short-term fads. This is not a game of chance. It is a game of skill and strategy. And it begins with a single question: given competing products of equal pricing, promotion, and perceived quality, why does one outsell the others? The answer doesn’t live in the sustainably successful products or services. The answer lives in those who use them. Our goal is to craft a strategy for creating successful users. And that strategy is full of surprising, counter-intuitive, and astonishingly simple techniques that don’t depend on a massive marketing or development budget. Techniques typically overlooked by even the most well-funded, well-staffed product teams. Every role is a key player in this game. Product development, engineering, marketing, user experience, support—everyone on the team. Even if that team is a start-up of one. Armed with a surprisingly overlooked science and a unique POV, we can can reduce the role of luck. We can build sustainably successful products and services that rely not on unethical persuasive marketing tricks but on helping our users have deeper, richer experiences. Not just in the moments while they’re using our product but, more importantly, in the moments when they aren’t.
Author: Kathy Sierra Publisher: "O'Reilly Media, Inc." ISBN: 1491919078 Category : Business & Economics Languages : en Pages : 293
Book Description
Note for ebook customers: The design and layout of this book play a key role in conveying the author's message. When creating the ebooks, we've tried to keep the look and feel of the print edition, but this means that not all e-reading devices will support the files. The EPUB format is optimized for iPad. The Mobi files are optimized for Kindle Fire tablets and phones and for Kindle reading apps. Imagine you’re in a game with one objective: a bestselling product or service. The rules? No marketing budget, no PR stunts, and it must be sustainably successful. No short-term fads. This is not a game of chance. It is a game of skill and strategy. And it begins with a single question: given competing products of equal pricing, promotion, and perceived quality, why does one outsell the others? The answer doesn’t live in the sustainably successful products or services. The answer lives in those who use them. Our goal is to craft a strategy for creating successful users. And that strategy is full of surprising, counter-intuitive, and astonishingly simple techniques that don’t depend on a massive marketing or development budget. Techniques typically overlooked by even the most well-funded, well-staffed product teams. Every role is a key player in this game. Product development, engineering, marketing, user experience, support—everyone on the team. Even if that team is a start-up of one. Armed with a surprisingly overlooked science and a unique POV, we can can reduce the role of luck. We can build sustainably successful products and services that rely not on unethical persuasive marketing tricks but on helping our users have deeper, richer experiences. Not just in the moments while they’re using our product but, more importantly, in the moments when they aren’t.
Author: Dr. Traci Baxley Publisher: HarperCollins ISBN: 0063082381 Category : Family & Relationships Languages : en Pages : 256
Book Description
“Social Justice Parenting offers guidance and grace for parents who want to teach their children how to create a fair and inclusive world.”—Diane Debrovner, deputy editor of Parents magazine “Replete with excellent examples and advice that can help parents raise children with a healthy self-image and regard for the welfare of others."—Jane E. Brody, New York Times An empowering, timely guide to raising anti-racist, compassionate, and socially conscious children, from a diversity and inclusion educator with more than thirty years of experience. As a global pandemic shuttered schools across the country in 2020, parents found themselves thrust into the role of teacher—in more ways than one. Not only did they take on remote school supervision, but after the murder of George Floyd and the ensuing Black Lives Matter protests, many also grappled with the responsibility to teach their kids about social justice—with few resources to guide them. Now, in Social Justice Parenting, Dr. Traci Baxley—a professor of education who has spent 30 years teaching diversity and inclusion—will offer the essential guidance and curriculum parents have been searching for. Dr. Baxley, a mother of five herself, suggests that parenting is a form of activism, and encourages parents to acknowledge their influence in developing compassionate, socially-conscious kids. Importantly, Dr. Baxley also guides parents to do the work of recognizing and reconciling their own biases. So often, she suggests, parents make choices based on what’s best for their children, versus what’s best for all children in their community. Dr. Baxley helps readers take inventory of their actions and beliefs, develop self-awareness and accountability, and become role models. Poised to become essential reading for all parents committed to social change, Social Justice Parenting will offer parents everywhere the opportunity to nurture a future generation of humane, compassionate individuals.
Author: Julian Jaynes Publisher: Houghton Mifflin Harcourt ISBN: 0547527543 Category : Psychology Languages : en Pages : 580
Book Description
National Book Award Finalist: “This man’s ideas may be the most influential, not to say controversial, of the second half of the twentieth century.”—Columbus Dispatch At the heart of this classic, seminal book is Julian Jaynes's still-controversial thesis that human consciousness did not begin far back in animal evolution but instead is a learned process that came about only three thousand years ago and is still developing. The implications of this revolutionary scientific paradigm extend into virtually every aspect of our psychology, our history and culture, our religion—and indeed our future. “Don’t be put off by the academic title of Julian Jaynes’s The Origin of Consciousness in the Breakdown of the Bicameral Mind. Its prose is always lucid and often lyrical…he unfolds his case with the utmost intellectual rigor.”—The New York Times “When Julian Jaynes . . . speculates that until late in the twentieth millennium BC men had no consciousness but were automatically obeying the voices of the gods, we are astounded but compelled to follow this remarkable thesis.”—John Updike, The New Yorker “He is as startling as Freud was in The Interpretation of Dreams, and Jaynes is equally as adept at forcing a new view of known human behavior.”—American Journal of Psychiatry
Author: Cathy Newman Publisher: HarperCollins UK ISBN: 0008241694 Category : History Languages : en Pages : 384
Book Description
‘A litany of fresh heroes to make the embattled heart sing’ Caitlin Moran ‘Newman is a brilliant writer’ Observer A fresh, opinionated history of all the brilliant women you should have learned about in school but didn’t.
Author: Jen Sincero Publisher: Simon and Schuster ISBN: 0743258533 Category : Family & Relationships Languages : en Pages : 320
Book Description
Drawing on personal experience and hundreds of interviews with straight chicks who've slept with lesbians, straight chicks who've slept with straight chicks, lesbians who have slept with straight chicks, and straight chicks who've done both or neither, Sincero covers A to Z of the experience.
Author: Jen Sincero Publisher: Simon and Schuster ISBN: 0743464281 Category : Fiction Languages : en Pages : 384
Book Description
At twenty-eight, Jenny Troanni has decided to become the rock goddess she was always meant to be. Items on her new to-do list include: 1) Quit going-somewhere copywriting job and get going-to-band-practice job. 2) Break up with Hootie and the Blowfish-lovin' boyfriend. 3) Hang out in skanky bars. Meet musicians. 4) Cash in pension and buy kickass guitar amp. 5) Team up with sex-crazed guitar genius/best friend Lucy Stover Hanover II. After auditioning every musician in the greater Los Angeles area---including the deluded, deranged, and underaged---Jenny finds the perfect lineup, and 60-Foot Queenie is born. But while reveling in free tequila shots, autograph hunters, and other perks of minor stardom, Jenny realizes with a shock that 60-Foot Queenie is poised to become even bigger than she imagined. Suddenly, she's learning the real lessons of Rock and Roll High School, including the danger of trusting a record company executive who ties a ponytail in his goatee, and the ten telltale signs your bass player is living in your practice space. Part diary, part crash course in rock stardom, Don't Sleep with Your Drummer is a hilarious, no-holds-barred guide through the pleasures and pitfalls of the music industry---from the beginning to the bitter end, and back again.
Author: Jen Sincero Publisher: Running Press Adult ISBN: 0762448318 Category : Self-Help Languages : en Pages : 258
Book Description
#1 NEW YORK TIMES BESTSELLER • MORE THAN 5 MILLION COPIES SOLD The first ever self-development book to help millions of people around the globe transform their lives using humor, irreverence, and the occasional curse word—now updated and expanded for its 10th anniversary with a brand-new foreword, reader's guide, and more! In this refreshingly entertaining guide to reshaping your mindset and your life, mega-bestselling author and world-traveling success coach Jen Sincero serves up 27 bite-sized chapters full of hilarious and inspiring stories, sage advice, loving yet firm kicks in the rear, and easy-to-implement exercises to help you: Identify and change the self-sabotaging beliefs and behaviors that stop you from getting what you want. Shift your energy and attract what you desire. Create a life you totally love. And start creating it NOW. Make some damn money already. The kind you've never made before. By the end of You Are a Badass, you’ll understand how to blast past what’s holding you back, make some serious changes, and start living the kind of life that once seemed impossible.
Author: Steven Erikson Publisher: Tor Books ISBN: 1429926937 Category : Fiction Languages : en Pages : 966
Book Description
After decades of internecine warfare, the tribes of the Tiste Edur have at last united under the Warlock King of the Hiroth. There is peace--but it has been exacted at a terrible price: a pact made with a hidden power whose motives are at best suspect, at worst, deadly. To the south, the expansionist kingdom of Lether, eager to fulfill its long-prophesized renaissance as an Empire reborn, has enslved all its less-civilized neighbors with rapacious hunger. All, that is, save one--the Tiste Edur. And it must be only a matter of time before they too fall--either beneath the suffocating weight of gold, or by slaughter at the edge of a sword. Or so destiny has decreed. Yet as the two sides gather for a pivotal treaty neither truly wants, ancient forces are awakening. For the impending struggle between these two peoples is but a pale reflection of a far more profound, primal battle--a confrontation with the still-raw wound of an old betrayal and the craving for revenge at its seething heart. At the Publisher's request, this title is being sold without Digital Rights Management Software (DRM) applied.
Author: Naomi Novik Publisher: Del Rey ISBN: 0593128494 Category : Fiction Languages : en Pages : 336
Book Description
NEW YORK TIMES BESTSELLER • From the author of Uprooted and Spinning Silver comes the first book of the Scholomance trilogy, the story of an unwilling dark sorceress who is destined to rewrite the rules of magic. FINALIST FOR THE LODESTAR AWARD • “The dark school of magic I’ve been waiting for.”—Katherine Arden, author of the Winternight Trilogy I decided that Orion Lake needed to die after the second time he saved my life. Everyone loves Orion Lake. Everyone else, that is. Far as I’m concerned, he can keep his flashy combat magic to himself. I’m not joining his pack of adoring fans. I don’t need help surviving the Scholomance, even if they do. Forget the hordes of monsters and cursed artifacts, I’m probably the most dangerous thing in the place. Just give me a chance and I’ll level mountains and kill untold millions, make myself the dark queen of the world. At least, that’s what the world expects. Most of the other students in here would be delighted if Orion killed me like one more evil thing that’s crawled out of the drains. Sometimes I think they want me to turn into the evil witch they assume I am. The school certainly does. But the Scholomance isn’t getting what it wants from me. And neither is Orion Lake. I may not be anyone’s idea of the shining hero, but I’m going to make it out of this place alive, and I’m not going to slaughter thousands to do it, either. Although I’m giving serious consideration to just one. With flawless mastery, Naomi Novik creates a school bursting with magic like you’ve never seen before, and a heroine for the ages—a character so sharply realized and so richly nuanced that she will live on in hearts and minds for generations to come. The magic of the Scholomance trilogy continues in The Last Graduate “The can’t-miss fantasy of fall 2020, a brutal coming-of-power story steeped in the aesthetics of dark academia. . . . A Deadly Education will cement Naomi Novik’s place as one of the greatest and most versatile fantasy writers of our time.”—BookPage (starred review) “A must-read . . . Novik puts a refreshingly dark, adult spin on the magical boarding school. . . . Readers will delight in the push-and-pull of El and Orion’s relationship, the fantastically detailed world, the clever magic system, and the matter-of-fact diversity of the student body.”—Publishers Weekly (starred review)
Author: John Bierce Publisher: Independently Published ISBN: 9781796347326 Category : Fiction Languages : en Pages : 266
Book Description
After surviving Skyhold's deadly labyrinth, Hugh and his friends are looking forwards to an uneventful summer. Their teacher Alustin has chartered a sandship for a training expedition into the vast sea of sand known as the Endless Erg, aiming for the wealthy and powerful desert city of Theras Tel. Hugh's happier than he's been in a long, long time, and he's quite excited for the fresh air, sunshine, and quiet.Of course, given Hugh's luck, their summer is going to be anything but quiet. They're about to be plunged into a morass of pirates, monsters, warring cults, flesh-tearing sandstorms, and a conspiracy against Indris Stormbreaker, the dragon queen of Theras Tel herself.At least Hugh's going to get plenty of fresh air and sunshine.
Author: Kathy Sierra
Author: Kathy Sierra
Author: Dr. Traci Baxley
Author: Julian Jaynes
Author: Cathy Newman
Author: Jen Sincero
Author: Jen Sincero
Author: Jen Sincero
Author: Steven Erikson
Author: Naomi Novik
Author: John Bierce