AV Market Place 2002 PDF Download

Author: Information Today Inc
Publisher: Information Today
ISBN: 9781573871358
Category : Business & Economics
Languages : en
Pages : 1694

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Author: Information Today Inc
Publisher: Information Today
ISBN: 9781573873772
Category : Business & Economics
Languages : en
Pages : 1658

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Author: Bowker Editorial Staff
Publisher: R. R. Bowker
ISBN: 9780835232920
Category : Education
Languages : en
Pages : 1448

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Author: R.R. Bowker. Database Publishing Group
Publisher:
ISBN: 9780835223928
Category : Audio-visual materials
Languages : en
Pages : 866

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Author: Aaron L. Brody
Publisher: CRC Press
ISBN: 1420004328
Category : Technology & Engineering
Languages : en
Pages : 616

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Book Description
Written by world class authorities, this volume discusses formulation, sensory, and consumer testing, package design, commercial production, and product launch and marketing. Offering the same caliber of information that made the widely adopted first edition so popular, the second edition introduces new concepts in staffing, identifying and measuring consumer desires, engineering scale-up from the kitchen, lab, or pilot plant; and generating product concepts. Applying insights from real life experience, contributors probe the retail environment, covering optimization, sensory analysis, package design, and the increasingly important role of the research chef or culinologist in providing the basic recipe.

Author: David M. Boush
Publisher: Routledge
ISBN: 1136648690
Category : Business & Economics
Languages : en
Pages : 258

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Book Description
This is the first scholarly book to fully address the topics of the psychology of deceptive persuasion in the marketplace and consumer self-protection. Deception permeates the American marketplace. Deceptive marketing harms consumers’ health, welfare and financial resources, reduces people’s privacy and self-esteem, and ultimately undermines trust in society. Individual consumers must try to protect themselves from marketers’ misleading communications by acquiring personal marketplace deception-protection skills that go beyond reliance on legal or regulatory protections. Understanding the psychology of deceptive persuasion and consumer self-protection should be a central goal for future consumer behavior research. The authors explore these questions. What makes persuasive communications misleading and deceptive? How do marketing managers decide to prevent or practice deception in planning their campaigns? What skills must consumers acquire to effectively cope with marketers’ deception tactics? What does research tell us about how people detect, neutralize and resist misleading persuasion attempts? What does research suggest about how to teach marketplace deception protection skills to adolescents and adults? Chapters cover theoretical perspectives on deceptive persuasion; different types of deception tactics; how deception-minded marketers think; prior research on how people cope with deceptiveness; the nature of marketplace deception protection skills; how people develop deception protection skills in adolescence and adulthood; prior research on teaching consumers marketplace deception protection skills; and societal issues such as regulatory frontiers, societal trust, and consumer education practices. This unique book is intended for scholars and researchers. It should be essential reading for upper level and graduate courses in consumer behavior, social psychology, communication, and marketing. Marketing practitioners and marketplace regulators will find it stimulating and authoritative, as will social scientists and educators who are concerned with consumer welfare.

Author: Anatoly V. Oleksiyenko
Publisher: Springer Nature
ISBN: 3030231410
Category : Education
Languages : en
Pages : 248

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Book Description
This book explains why conflict between the institutional and human agencies is an unavoidable outcome of competing local, national and global agendas at a major research university. It illustrates this by means of a case-study of Glonacal U, a university which belongs to the category of exceptional institutions that excel due to an established organizational culture of academic freedom, research excellence, shared governance, and intellectual leadership. The book shows how such a university may succumb to anxiety when neoliberal managers seek to exploit stakeholder doubts about university sufficiency, relevance, and performance in national and global markets and hierarchies of knowledge products and status goods. As top-down pressure for strategic choices in scientific partnerships increases at the world-class university, grassroots resistance to centralization increases also in order to remind the research university leaders that intellectual work and academic freedom are interdependent and central to building capacities for impactful global science. Productive global linkages are prerogative of academics who take full responsibility for success of project implementation and outcomes in scholarship and practice.

Author: Rose Arny
Publisher:
ISBN:
Category : American literature
Languages : en
Pages : 1372

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Author: Alcántara-Pilar, Juan Miguel
Publisher: IGI Global
ISBN: 1466682639
Category : Business & Economics
Languages : en
Pages : 430

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Book Description
The key to any marketing strategy is finding a way to reach and appeal to the consumer. In the case of a diverse consumer pool, marketers must strive to direct their promotional efforts to appeal to a global customer base. Analyzing the Cultural Diversity of Consumers in the Global Marketplace explores the strategies associated with promoting products and services to a culturally-diverse target market. Providing innovative solutions for global brands, this publication is ideally designed for use by marketing professionals, executives, students, as well as researchers.

Author: Jenni Ramone
Publisher: Springer Nature
ISBN: 1137569344
Category : Literary Criticism
Languages : en
Pages : 272

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Book Description
This book asks what reading means in India, Nigeria, the UK, and Cuba, through close readings of literary texts from postcolonial, spatial, architectural, cartographic, materialist, trauma, and gender perspectives. It contextualises these close readings through new interpretations of local literary marketplaces to assert the significance of local, not global meanings. The book offers longer case studies on novels that stage important reading moments: Alejo Carpentier’s The Lost Steps (1953), Leonardo Padura’s Adios, Hemingway (2001), Tabish Khair’s Filming (2007), Chibundhu Onuzo’s Welcome to Lagos (2017), and Zadie Smith’s Swing Time (2016). Chapters argue that while India’s literary market was disrupted by Partition, literature offers a means of moving beyond trauma; in post-Revolutionary Cuba, the Special Period led to exploitation of Cuban literary culture, resulting in texts that foreground reading spaces; in Nigeria, the market hosts meeting, negotiation, reflection, and trade, including the writer’s trade; while Black consciousness bookshops and writing in Britain operated to challenge the UK literary market, a project still underway. This book is a vindication of reading, and of the resistant power and creative potential of local literary marketplaces. It insists on ‘located reading’, enabling close reading of world literatures sited in their local materialities.