Author: Publisher:
ISBN:
Category : Automobile industry and trade
Languages : en
Pages : 1474
Book Description
Automotive Industries, the Automobile
Author: Publisher:
ISBN:
Category : Automobile industry and trade
Languages : en
Pages : 1474
Book Description
The Automotive Manifesto
Author: Paul J. DalyPublisher:
ISBN: 9780578484167
Category :
Languages : en
Pages :
Book Description
If you're a dealership (or any retail business, really) whose marketing relies on paid search and sell, sell, sell commercials to keep your business flourishing, you're wrong.Connection is the new currency. Marketing, sales, and branding (yes - branding!) must radically shift to reflect how people actually engage with companies. It would be an understatement to say the auto industry has been slow to adapt. Make no mistake, change - spurred by the Amazons, Carvanas, and CarMaxes of the world - is upon us. If you're not willing to be among the most innovative thinkers regarding brand connection, you're simply not going to survive, let alone thrive. The Automotive Manifesto goes beyond conventional marketing, sales, and branding. It contains actionable tips and the thought processes behind them. Automotive retail needs a reminder that it didn't conquer all of the challenges over the last hundred years to get beat by ones, zeros, and a smartphone. It cuts right through the brand rot that's infesting automotive retail and offers real-time strategies to out-thrive the lagging 90% of dealers who can't change with the times.
Automotive Industries
Author: Publisher:
ISBN:
Category : Aeronautics
Languages : en
Pages : 1306
Book Description
Vols. for 1919- include an Annual statistical issue (title varies).
Customers for Life
Author: Carl SewellPublisher: Crown Currency
ISBN: 0307567311
Category : Business & Economics
Languages : en
Pages : 241
Book Description
In this completely revised and updated edition of the customer service classic, Carl Sewell enhances his time-tested advice with fresh ideas and new examples and explains how the groundbreaking “Ten Commandments of Customer Service” apply to today’s world. Drawing on his incredible success in transforming his Dallas Cadillac dealership into the second largest in America, Carl Sewell revealed the secret of getting customers to return again and again in the original Customers for Life. A lively, down-to-earth narrative, it set the standard for customer service excellence and became a perennial bestseller. Building on that solid foundation, this expanded edition features five completely new chapters, as well as significant additions to the original material, based on the lessons Sewell has learned over the last ten years. Sewell focuses on the expectations and demands of contemporary consumers and employees, showing that businesses can remain committed to quality service in the fast-paced new millennium by sticking to his time-proven approach: Figure out what customers want and make sure they get it. His “Ten Commandants” provide the essential guidelines, including: • Underpromise, overdeliver: Never disappoint your customers by charging them more than they planned. Always beat your estimate or throw in an extra service free of charge. • No complaints? Something’s wrong: If you never ask your customers what else they want, how are you going to give it to them? • Measure everything: Telling your employees to do their best won’t work if you don’t know how they can improve.
The Automotive Market, Wholesale & Retail
Author: Publisher:
ISBN:
Category : Automobile industry and trade
Languages : en
Pages : 104
Book Description
Automotive Merchandising
Author: Cars
Author: Patricia WalshPublisher: Heinemann-Raintree Library
ISBN: 9781403489227
Category : Juvenile Nonfiction
Languages : en
Pages : 36
Book Description
Learn how to draw race cars, sports cars, and family cars in six easy-to-follow steps. Some of the cars you will learn to draw include: Dragster, Ford Model T, Formula One Car, Jeep Grand Cherokee, Porsche Boxster, Stock Car.
American Car Dealership
Author: Robert GenatPublisher: MotorBooks International
ISBN: 1610608038
Category : Automobile dealers
Languages : en
Pages : 172
Book Description
Author: 
Author: