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Author: Drew McLellan Publisher: Bookpress Publishing ISBN: 9781947305076 Category : Business & Economics Languages : en Pages : 0
Book Description
If your agency's future is tied to making stuff, then you're destined to be on a perpetual financial roller coaster. Someone will always make stuff less expensively than you can. We're entering the era of the authority. While you may already be sick of the phrase thought leader, the truth is there aren't that many of them in our industry. Thought leaders don't write content that any other agency could claim. Thought leaders don't write about anything and everything and thought leaders don't compete on price. And their time is now. Experts are afforded the highest level of confidence and trust because they have a depth of knowledge that can't be denied or easily replicated. Why wouldn't we capitalize on that, as opposed to writing generic marketing tip posts that look like every other agency's content? Agencies are at the cusp of a huge shift, and if you take full advantage now, you're going to be tough to catch. You can own an authority position that will future-proof your agency.
Author: Drew McLellan Publisher: Bookpress Publishing ISBN: 9781947305076 Category : Business & Economics Languages : en Pages : 0
Book Description
If your agency's future is tied to making stuff, then you're destined to be on a perpetual financial roller coaster. Someone will always make stuff less expensively than you can. We're entering the era of the authority. While you may already be sick of the phrase thought leader, the truth is there aren't that many of them in our industry. Thought leaders don't write content that any other agency could claim. Thought leaders don't write about anything and everything and thought leaders don't compete on price. And their time is now. Experts are afforded the highest level of confidence and trust because they have a depth of knowledge that can't be denied or easily replicated. Why wouldn't we capitalize on that, as opposed to writing generic marketing tip posts that look like every other agency's content? Agencies are at the cusp of a huge shift, and if you take full advantage now, you're going to be tough to catch. You can own an authority position that will future-proof your agency.
Author: Jane M Powers Publisher: Jane M Powers Pllc ISBN: 9780999367506 Category : Language Arts & Disciplines Languages : en Pages : 230
Book Description
A favorite among entrepreneurs, Speak with Confidence, Sell with Authority is a book for those who both hate and love sales. With over 30 years experience, Jane M Powers uses her straightforward, big-hearted style to guide thousands in transforming their message to money from any platform, with her "Speak to Profit" Formula. After decades of successful speaking, coaching, and perhaps most of all, her real-life experience founding and running multi-million dollar businesses, Jane appreciates that success is truly about the power of your message. Learn to speak with confidence and sell with authority from any platform, whether it is video, podcasts, the big stage, webinars, or networking events. Turn your message to money with big impact and generate big income, whether it is an audience of 1 or 1,000 for 7 seconds or 7 hours. Deliver a powerful, heartfelt, influential message in just 17.5 seconds that will have the audience sit up and pay attention like never before. Learn to influence others and mobilize your ideal clients to take action with a simple formula. Discover how to connect, capture, and close your ideal client, time and time again with authenticity and confidence. Many people are not closing the sale because they cannot speak the buyer's language. Speak with Confidence, Sell with Authority shows you how to identify not only your C.O.R.E. Code, but the C.O.R.E. Code of your buyer. Being able to speak the right language of your ideal clients will close them time and time again. Understand how to overcome the toughest of objections and get them to their YES!
Author: Ari Galper Publisher: ISBN: 9781511518581 Category : Languages : en Pages : 128
Book Description
"Ari Galper's Unlock The Game is the greatest sales breakthrough in the last 20 years." Brian Tracy, Founder of Brian Tracy International Stop selling, start creating trust. If you flick through the pages of typical sales books and sales training material, you will find a constant flow of sales messages like, "Focus on closing the sale", "Overcome objections", "Be relentless", "Accept rejection as a normal part of selling", "Use persuasion to get useful information about your prospects", and "Chase the sale". In short, get the sale at the expense of the human relationship. For the customer, this approach is transparent and all too familiar. Crossing social boundaries and adding pressure to the sales process makes it a gut-wrenching and painful process. There is a much better way to succeed in selling - moving away from the hidden agenda of focusing on making the sale to a place of complete trust and authenticity. When you arrive at this place, it opens up a whole new world of sales opportunities for you and your business. In other words, when you stop "selling" and start building authentic relationships based on trust, authenticity and integrity, the possibilities are endless. Ari Galper, The World's #1 Authority on Trust-Based Selling, and founder of Unlock The Game, the most successful trust-based selling approach adopted by thousands of business owners and sales consultants worldwide, has dramatically changed the way millions of sales transactions are made today. In his new book "Unlock The Sales Game", he directly challenges all the selling "rules" that are considered status quo thinking among most small and large businesses and provides a new and authentic sales mindset -- along with his very powerful trust-based languaging -- that is taking the sales world by storm. Here's a sampling of what you'll discover: Seven Ways to Cut Loose from Old Sales Thinking How to Sales Call Using Your Right Brain - So You Can Make Selling Enjoyable and Productive Seven Steps to Selling Follow-Up Seven Ways to Stop Chasing Decision Makers How to Recognise and Diffuse Hidden Pressures in Selling The Surprising Truth About Selling - Three Selling Myths and Why They Hurt You No More Selling Scripts? Five Ways to Be Yourself Again You are welcome to access our FREE 10-Part Audio Seminar "Sales Secrets Even The Sales Guru's Don't Know!" at www.UnlockTheGame.com/GuruSecrets a $300 Value.
Author: Adam Witty Publisher: Forbesbooks ISBN: 9781946633132 Category : Business & Economics Languages : en Pages : 160
Book Description
Learn how to use Authority Marketing(R) to build thought leadership and dominate your competition by playing a game no one else knows is being played with this ground-breaking book! Are you the Authority in your field? Are you recognized as a stand-out thought leader, a published author, a keynote speaker, or a media personality? Are you viewed as a commodity? A hard-working expert who is a commodity and has to compete on every level, including price? One thing is for certain: Authority doesn't just happen; Authority is built through a systematic process called the Authority Marketing System. But how can you make this shift in an environment that is noisier and more crowded than ever before? If you are an entrepreneur, CEO, or professional who is frustrated with the traditional approach to marketing and wants to grow your business and make a bigger impact, this book will show you how to use the Authority Marketing System to create a clear and trackable blueprint to shift yourself from a commoditized expert to a highly visible Authority. In this book you will learn: - What Authority Marketing is and how to use it to grow your business - The 7 Pillars of Authority Marketing - How others have used Authority Marketing to create unimaginable success - Why thought leadership is your most important secret weapon Authority Marketing isn't about ego or attention--it's about accelerating the speed of trust so you are viewed not as an expert with something to sell, but as a thought leader with important insight to teach. Start growing your Authority today!
Author: Dan S. Kennedy Publisher: ISBN: 9781599327716 Category : Business & Economics Languages : en Pages : 0
Book Description
Marketing wizard Dan Kennedy shares his secrets, so, whether you are speaking to promote any local business, to book appointments for a professional practice, or sell info-resources or other products at the back of the room...to an audience of 10 or 10,000...you can incite a stampede of response.
Author: Jim O'Connor Publisher: SRA Books ISBN: 1909116998 Category : Business & Economics Languages : en Pages : 75
Book Description
The business with the best brand story wins. Find out how to write yours. Connect with your customers and make your business impossible to resist using this sharp, practical Authority Guide that will save you time, money and frustration. Combine psychology, creativity, logic and emotion expertly into a brand story that will make your business stand out from the crowd. And using Jim O’Connor’s hard-won knowledge and vast experience give your business the focus, affinity, distinction and competitive advantage it needs to succeed and thrive.
Author: Kevin M. Sharpe Publisher: ISBN: Category : Biography & Autobiography Languages : en Pages : 634
Book Description
Reveals how, from even before the Reformation, the Tudors sought to sustain and enhance their authority by representing themselves to their people through the media of building, print, art, material culture and speech.
Author: Mike Saunders Mba Publisher: Createspace Independent Publishing Platform ISBN: 9781537648675 Category : Languages : en Pages :
Book Description
In this book you will not find sales scripts or how to overcome objections, there are plenty of other books that cover that. What you will find, is how to use your platform of Authority Positioning to separate yourself from your competition so that you become the obvious choice. Authority Selling includes concepts based on cutting-edge research by social psychologists and infused with marketing psychology principles of: Authority, Social Proof, Scarcity and others taught by Dr. Robert B. Cialdini in his groundbreaking book: "Influence: The Psychology of Persuasion." To separate yourself from your competitors you must stand out. This can take on many different forms, but the most effective way is to stand out for being a credible Influence and Authority in your field. Research conducted by American social psychologist, Stanley Milgrim discovered "The marketplace will blindly believe the words of an expert." The power of this Milgram's Law is that you can become THE expert even if you are starting out from scratch, BUT you must know how to leverage this law with one from George Zipf. Zipf's Law says that "your ideal clients intentionally narrow their choices to those who are on top." You must understand how to leverage Milgram's Law and Zipf's Law along with your Authority Positioning Portfolio so that you can create a virtual "blockade" around your business to dramatically reduce your competitors from competing against you. Your prospects do not know what you know about your industry. Period. So when you can pre-frame your expertise with educational pieces of content from a radio or podcast interview, media mentions in news stories or the fact that you are a published author on the exact topic your target audience is in need of solving...you are pre-framed immensely with Authority Positioning! Based on the NLP concept of Framing, a "Pre-Frame" is a powerful approach that allows you to strategically and subtlety let your target audience know what is going to happen and how they should think about it. When this is done in advance of them connecting with you, whether days or minutes, you are positioned as a credible Authority. Using this approach, you have the unique ability to use this science of setting your prospect's buying behavior."
Author: Neil Rackham Publisher: McGraw Hill Professional ISBN: 0071708405 Category : Business & Economics Languages : en Pages : 236
Book Description
An Arsenal of Shrewd Tactics and Winning Strategies to Make You a Major Account Sales Success Knowing how to get to the decision maker, deal with the competition, understand buyer psychology, and service the client--these are the keys to success when you need to nail down major accounts. Now, for the first time, here's a book of practical, proven-effective strategies and tactics for the entire major account sales cycle. Based on Neil Rackham's exhaustive research, the strategies you'll find here will enable you to . . . Tailor your selling strategy to match each step in the client's decision-making process. Ensure that you won't lose your customers because you'll know the psychology of the buyer and how to respond to their doubts. Gain entry to accounts through many different windows of opportunity. Deal with competitive situations, take on bigger competitors, and win using strategies that the author's meticulous research shows are employed by the most successful salespeople. Handle negotiations, concessions on price, and term agreements skillfully and effectively. Offer the ongoing technical and maintenance support that keeps your major accounts yours. From a world-renowned sales innovator, this first-of-a-kind A-to-Z presentation of major account strategy puts sales success in your hands. Make it yours today. Read Major Account Sales Strategy.
Author: Drew McLellan
Author: Drew McLellan
Author: Jane M Powers
Author: Ari Galper
Author: Adam Witty
Author: Dan S. Kennedy
Author: Jim O'Connor
Author: Kevin M. Sharpe
Author: Mike Saunders Mba
Author: Neil Rackham
Author: United States. Congress. House. Committee on the Judiciary