Author: M.L. Ronn
Publisher: Author Level Up LLC
ISBN:
Category : Language Arts & Disciplines
Languages : en
Pages : 163
Book Description
Your roadmap to selling books without selling your soul. Do you find marketing exhausting? Do you feel like you have to do a bunch of things that don't suit your personality to sell books? Frustrating, isn't it? You're not alone. Author Marketing Magic paves a path that turns marketing from a daunting hurdle into an enjoyable process. Learn many marketing tactics and find the best ones that suit your personality. Unleash the power of: • Strategic Writing: Learn to embed marketing into your book from the very first word. • Copywriting Mastery: Gain insights into crafting compelling copy that resonates with your target readers. • Book Description Artistry: Understand the nuances of creating tantalizing book descriptions that leave readers eager for more. • Innovative Tactics: Dive into unique strategies like leveraging Kickstarter for maximum impact. Learn from M.L. Ronn (Michael La Ronn), a prolific author of over 100 books of fiction & nonfiction. He shares his failures, his successes, and best practices for building a solid marketing foundation. This book will lead you to effortless self-promotion, greater reader engagement, heightened visibility, and ultimately--more sales. You'll uncover a newfound confidence in marketing, and feel like a genius doing it. It's time to step into your marketing magic. Begin your journey to literary success with Author Marketing Magic today. V1.0
Author Marketing Magic
Author: M.L. Ronn
Publisher: Author Level Up LLC
ISBN:
Category : Language Arts & Disciplines
Languages : en
Pages : 163
Book Description
Your roadmap to selling books without selling your soul. Do you find marketing exhausting? Do you feel like you have to do a bunch of things that don't suit your personality to sell books? Frustrating, isn't it? You're not alone. Author Marketing Magic paves a path that turns marketing from a daunting hurdle into an enjoyable process. Learn many marketing tactics and find the best ones that suit your personality. Unleash the power of: • Strategic Writing: Learn to embed marketing into your book from the very first word. • Copywriting Mastery: Gain insights into crafting compelling copy that resonates with your target readers. • Book Description Artistry: Understand the nuances of creating tantalizing book descriptions that leave readers eager for more. • Innovative Tactics: Dive into unique strategies like leveraging Kickstarter for maximum impact. Learn from M.L. Ronn (Michael La Ronn), a prolific author of over 100 books of fiction & nonfiction. He shares his failures, his successes, and best practices for building a solid marketing foundation. This book will lead you to effortless self-promotion, greater reader engagement, heightened visibility, and ultimately--more sales. You'll uncover a newfound confidence in marketing, and feel like a genius doing it. It's time to step into your marketing magic. Begin your journey to literary success with Author Marketing Magic today. V1.0
Publisher: Author Level Up LLC
ISBN:
Category : Language Arts & Disciplines
Languages : en
Pages : 163
Book Description
Your roadmap to selling books without selling your soul. Do you find marketing exhausting? Do you feel like you have to do a bunch of things that don't suit your personality to sell books? Frustrating, isn't it? You're not alone. Author Marketing Magic paves a path that turns marketing from a daunting hurdle into an enjoyable process. Learn many marketing tactics and find the best ones that suit your personality. Unleash the power of: • Strategic Writing: Learn to embed marketing into your book from the very first word. • Copywriting Mastery: Gain insights into crafting compelling copy that resonates with your target readers. • Book Description Artistry: Understand the nuances of creating tantalizing book descriptions that leave readers eager for more. • Innovative Tactics: Dive into unique strategies like leveraging Kickstarter for maximum impact. Learn from M.L. Ronn (Michael La Ronn), a prolific author of over 100 books of fiction & nonfiction. He shares his failures, his successes, and best practices for building a solid marketing foundation. This book will lead you to effortless self-promotion, greater reader engagement, heightened visibility, and ultimately--more sales. You'll uncover a newfound confidence in marketing, and feel like a genius doing it. It's time to step into your marketing magic. Begin your journey to literary success with Author Marketing Magic today. V1.0
Marketing Magic!
Author: INSIGHT PUBLISHING
Publisher: Internet Profit Kit
ISBN: 9781932863277
Category : Business & Economics
Languages : en
Pages : 308
Book Description
Publisher: Internet Profit Kit
ISBN: 9781932863277
Category : Business & Economics
Languages : en
Pages : 308
Book Description
Creating Marketing Magic and Innovative Future Marketing Trends
Author: Maximilian Stieler
Publisher: Springer
ISBN: 3319455966
Category : Business & Economics
Languages : en
Pages : 1319
Book Description
This volume includes the full proceedings from the 2016 Academy of Marketing Science (AMS) Annual Conference held in Orlando, Florida, entitled Creating Marketing Magic and Innovative Future Marketing Trends. The marketing environment continues to be dynamic. As a result, researchers need to adapt to the ever-changing scene. Several macro-level factors continue to play influential roles in changing consumer lifestyles and business practices. Key factors among these include the increasing use of technology and automation, while juxtaposed by nostalgia and “back to the roots” marketing trends. At the same time, though, as marketing scholars, we are able to access emerging technology with greater ease, to undertake more rigorous research practices. The papers presented in this volume aim to address these issues by providing the most current research from various areas of marketing research, such as consumer behavior, marketing strategy, marketing theory, services marketing, advertising, branding, and many more. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Publisher: Springer
ISBN: 3319455966
Category : Business & Economics
Languages : en
Pages : 1319
Book Description
This volume includes the full proceedings from the 2016 Academy of Marketing Science (AMS) Annual Conference held in Orlando, Florida, entitled Creating Marketing Magic and Innovative Future Marketing Trends. The marketing environment continues to be dynamic. As a result, researchers need to adapt to the ever-changing scene. Several macro-level factors continue to play influential roles in changing consumer lifestyles and business practices. Key factors among these include the increasing use of technology and automation, while juxtaposed by nostalgia and “back to the roots” marketing trends. At the same time, though, as marketing scholars, we are able to access emerging technology with greater ease, to undertake more rigorous research practices. The papers presented in this volume aim to address these issues by providing the most current research from various areas of marketing research, such as consumer behavior, marketing strategy, marketing theory, services marketing, advertising, branding, and many more. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Marketing Magic
Author: Don Debelak
Publisher:
ISBN: 9781558507043
Category : Business & Economics
Languages : en
Pages : 308
Book Description
Marketing Magic offers proven, action-oriented strategies that will help you attract new customers - and keep the ones you have] It delivers the broad range of marketing techniques you need to succeed in today's changing and challenging marketplace
Publisher:
ISBN: 9781558507043
Category : Business & Economics
Languages : en
Pages : 308
Book Description
Marketing Magic offers proven, action-oriented strategies that will help you attract new customers - and keep the ones you have] It delivers the broad range of marketing techniques you need to succeed in today's changing and challenging marketplace
Marketing Kit for Dummies
Author: Alexander Hiam
Publisher: John Wiley & Sons
ISBN: 0470478217
Category : Business & Economics
Languages : en
Pages : 355
Book Description
The forms, letters, and other tools included in Marketing Kit For Dummies, 3rd Edition enable readers to start a successful marketing program from the beginning. The expert tips and information presented in the book take some of the mystery out of marketing and explain, step-by-step, how to implement and execute a successful marketing strategy. Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.
Publisher: John Wiley & Sons
ISBN: 0470478217
Category : Business & Economics
Languages : en
Pages : 355
Book Description
The forms, letters, and other tools included in Marketing Kit For Dummies, 3rd Edition enable readers to start a successful marketing program from the beginning. The expert tips and information presented in the book take some of the mystery out of marketing and explain, step-by-step, how to implement and execute a successful marketing strategy. Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.
Cross Marketing Magic for Authors
Author: Deborah Riley-Magnus
Publisher: Createspace Independent Publishing Platform
ISBN: 9781543203264
Category :
Languages : en
Pages : 150
Book Description
It takes a great amount of creativity and inventiveness to break barriers and forge a path to big book sales. Authors have that in spades; they just need a little guidance to tap into it. Most authors forget how imaginative they are the moment the words marketing, promotions or publicity come into the conversation. They follow the crowd and find their message lost in the noisy mob of other shouting authors. It's time to break free and find real sales success. Writing the book is only half the journey. Using all the enchanting and mystical ingenuity that went into that book is the power that will pull an author to success for a very long time. Cross Marketing Magic for Authors is an advanced marketing guide. In this book you will learn: - How to uncover the unique Cross Markets within your manuscript - How to expand your Platforms for broader reach into alternative target audiences - How to develop and use your book's unique SUPER Genres to locate and approach new Cross Markets - How to maintain, grow and test your Cross Markets There is real magic in every author's arsenal, they just need to know how to find it. Gain more book sales, revive slow sales, rejuvenate sales for a flat lined back list, and do it all in places no other author is looking. Cross Marketing Magic for Authors puts all the right spells into an author's hands.
Publisher: Createspace Independent Publishing Platform
ISBN: 9781543203264
Category :
Languages : en
Pages : 150
Book Description
It takes a great amount of creativity and inventiveness to break barriers and forge a path to big book sales. Authors have that in spades; they just need a little guidance to tap into it. Most authors forget how imaginative they are the moment the words marketing, promotions or publicity come into the conversation. They follow the crowd and find their message lost in the noisy mob of other shouting authors. It's time to break free and find real sales success. Writing the book is only half the journey. Using all the enchanting and mystical ingenuity that went into that book is the power that will pull an author to success for a very long time. Cross Marketing Magic for Authors is an advanced marketing guide. In this book you will learn: - How to uncover the unique Cross Markets within your manuscript - How to expand your Platforms for broader reach into alternative target audiences - How to develop and use your book's unique SUPER Genres to locate and approach new Cross Markets - How to maintain, grow and test your Cross Markets There is real magic in every author's arsenal, they just need to know how to find it. Gain more book sales, revive slow sales, rejuvenate sales for a flat lined back list, and do it all in places no other author is looking. Cross Marketing Magic for Authors puts all the right spells into an author's hands.
Identity Branding Revisited
Author: I-B Publishing
Publisher: Identity Branding Inc
ISBN: 0967866138
Category : Business & Economics
Languages : en
Pages : 208
Book Description
Publisher: Identity Branding Inc
ISBN: 0967866138
Category : Business & Economics
Languages : en
Pages : 208
Book Description
Marketing, Rhetoric and Control
Author: Christopher Miles
Publisher: Routledge
ISBN: 1317212576
Category : Business & Economics
Languages : en
Pages : 363
Book Description
Marketing, Rhetoric and Control investigates the tensions that surround the place of persuasion (and, more broadly, control) in marketing. Persuasion has variously been seen as an embarrassment to the discipline, a target for anti-marketing sentiment, the source of marketing’s value in the modern organisation, a mysterious black box inside the otherwise rational and logical endeavour of enterprise, and a rather insignificant part of the marketing programme. This book argues that this multifarious reputation for persuasion within marketing stems from the influence of two quite oppositional paradigms – the scientific and the magico-rhetorical – that ebb and flow across the discourses of its discipline and practice. Constructing an interface between original, challenging close readings of texts from the beginnings of the Western rhetorical tradition and an examination of the ways in which marketing has set about describing itself, this text argues for a Sophistic interpretation of marketing. From this perspective, marketing is understood as providing intermediary services to facilitate the continuing exchange of attention and regard between firm/client and stakeholders. It seeks to manage and direct this exchange through an appreciation of the changing rational and irrational motivations of the firm and stakeholders, using these as resources for the construction of both planned and improvised persuasive interactions in agonistic (or competitive) environments. This book is aimed primarily at researchers and academics working in the fields of marketing, marketing communications, and the related disciplines of marketing theory, critical marketing, and digital marketing. It will also be of value to marketing academics in business schools, including those working in the areas of media and communication studies who have an interest in commercial and corporate communication, brand use of interactive media, and communication theory.
Publisher: Routledge
ISBN: 1317212576
Category : Business & Economics
Languages : en
Pages : 363
Book Description
Marketing, Rhetoric and Control investigates the tensions that surround the place of persuasion (and, more broadly, control) in marketing. Persuasion has variously been seen as an embarrassment to the discipline, a target for anti-marketing sentiment, the source of marketing’s value in the modern organisation, a mysterious black box inside the otherwise rational and logical endeavour of enterprise, and a rather insignificant part of the marketing programme. This book argues that this multifarious reputation for persuasion within marketing stems from the influence of two quite oppositional paradigms – the scientific and the magico-rhetorical – that ebb and flow across the discourses of its discipline and practice. Constructing an interface between original, challenging close readings of texts from the beginnings of the Western rhetorical tradition and an examination of the ways in which marketing has set about describing itself, this text argues for a Sophistic interpretation of marketing. From this perspective, marketing is understood as providing intermediary services to facilitate the continuing exchange of attention and regard between firm/client and stakeholders. It seeks to manage and direct this exchange through an appreciation of the changing rational and irrational motivations of the firm and stakeholders, using these as resources for the construction of both planned and improvised persuasive interactions in agonistic (or competitive) environments. This book is aimed primarily at researchers and academics working in the fields of marketing, marketing communications, and the related disciplines of marketing theory, critical marketing, and digital marketing. It will also be of value to marketing academics in business schools, including those working in the areas of media and communication studies who have an interest in commercial and corporate communication, brand use of interactive media, and communication theory.
Market Like You Mean It
Author: Al Lautenslager
Publisher: Entrepreneur Press
ISBN: 1599185350
Category : Business & Economics
Languages : en
Pages : 210
Book Description
"Successful marketer Al Lautenslager takes business owners into the crowded houses of traditional and online marketing and reveals simple marketing truths to elevate their product, service, or brand above the noise, exciting their audience to take notice, take action, and get their peers, friends, fans, and followers to do the same"--
Publisher: Entrepreneur Press
ISBN: 1599185350
Category : Business & Economics
Languages : en
Pages : 210
Book Description
"Successful marketer Al Lautenslager takes business owners into the crowded houses of traditional and online marketing and reveals simple marketing truths to elevate their product, service, or brand above the noise, exciting their audience to take notice, take action, and get their peers, friends, fans, and followers to do the same"--
Measuring Marketing
Author: John A. Davis
Publisher: John Wiley & Sons
ISBN: 1118153766
Category : Business & Economics
Languages : en
Pages : 358
Book Description
Evaluating marketing performance and decision making more fairly Marketing has long been considered an art and not a science, but that perception is beginning to change as increasingly sophisticated methods of quantifying marketing success are developed. In Measuring Marketing: 103 Key Metrics Every Marketer Needs, Second Edition, one of the world's leading experts in the field presents the key marketing ratios and metrics. Applying these metrics will enable marketers to make better decisions and increase their accountability for their strategies and activities. This fully revised and updated new edition discusses the key marketing metrics needed for successfully measuring the performance of an organization's marketing investments. CEOs and CFOs regularly ask for one simple way to assess the efficacy of marketing campaigns, but the fact is that there isn't one single measure of performance. Measuring Marketing helps marketers figure out what they can and should be measuring and when. Marketers are increasingly being held accountable for the corporate bottom line, and this book helps both marketers, as well as the business leaders who employ them, to measure performance fairly and accurately Measuring marketing success is difficult, but this book shows what and when to assess Designed to increase accountability and improve everyday decisions, the book includes ratios illustrated with actual marketing cases from leading companies The first book to address growing demands that marketers be accountable for their strategies and decisions, Measuring Marketing explains how to assess marketing success in more meaningful ways.
Publisher: John Wiley & Sons
ISBN: 1118153766
Category : Business & Economics
Languages : en
Pages : 358
Book Description
Evaluating marketing performance and decision making more fairly Marketing has long been considered an art and not a science, but that perception is beginning to change as increasingly sophisticated methods of quantifying marketing success are developed. In Measuring Marketing: 103 Key Metrics Every Marketer Needs, Second Edition, one of the world's leading experts in the field presents the key marketing ratios and metrics. Applying these metrics will enable marketers to make better decisions and increase their accountability for their strategies and activities. This fully revised and updated new edition discusses the key marketing metrics needed for successfully measuring the performance of an organization's marketing investments. CEOs and CFOs regularly ask for one simple way to assess the efficacy of marketing campaigns, but the fact is that there isn't one single measure of performance. Measuring Marketing helps marketers figure out what they can and should be measuring and when. Marketers are increasingly being held accountable for the corporate bottom line, and this book helps both marketers, as well as the business leaders who employ them, to measure performance fairly and accurately Measuring marketing success is difficult, but this book shows what and when to assess Designed to increase accountability and improve everyday decisions, the book includes ratios illustrated with actual marketing cases from leading companies The first book to address growing demands that marketers be accountable for their strategies and decisions, Measuring Marketing explains how to assess marketing success in more meaningful ways.