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Author: Adedeji Arijeniwa Publisher: GRIN Verlag ISBN: 3346754561 Category : Performing Arts Languages : en Pages : 84
Book Description
Bachelor Thesis from the year 2017 in the subject Communications - Mass Media, grade: A, National Open University of Nigeria, language: English, abstract: In a world of fierce competition and the emergence of the internet as a powerful, borderless medium, gaining and retaining the attention of consumers and customers and persuading them to buy products and services through the broadcast media is becoming more challenging and important. Although advertising has been proven to be effective in providing market information about products and services, its understanding and comprehension by the masses has been questioned consistently. Thus, it is important for advertisers, advertising agencies, and the media to understand the role that languages play in reaching the target market audience with simple market information about products. This research examines audience perception of Pidgin English advertisements in Nigerian broadcast media, using Benin-City as a reference point. The inhabitants of Benin-City municipal are mainly businessmen and women of various ethnic backgrounds, mostly Hausas, Igbos, and Yorubas. Hence, the use of Pidgin English is regarded as the best medium of public interaction and communication in carrying out their daily activities. These people mostly understand the surface structure of communicated messages in Standard English, while several others cannot even comprehend them at all. Hence, this study examines if Pidgin English holds the interest of the audience when used as a vehicle for conveying advertising messages by the advertisers via the broadcast media and also found out if Pidgin English can help decrease misconception and misunderstanding as regards advertised products. It also intends to explore the potential of the Nigerian Pidgin English as a language as a medium of public and mass communication in Nigeria. A survey research method was adopted in the study, and 200 well-structured questionnaires were administered to purposively selected respondents at random. Data gathered was analyzed using frequency counts, and simple percentages. Findings showed that Pidgin English usage in advertisements helps to reduce misconceptions and misunderstandings of advertisement information and also holds the interest of the audience when used as a medium of communication. Based on the findings, it was that the use of Pidgin English in advertisements should be encouraged. The study also recommends further study to find out whether the public would embrace the culture of using Pidgin English more often for broadcast programs and perhaps adopt it as one of the country’s lingua franca.
Author: Adedeji Arijeniwa Publisher: GRIN Verlag ISBN: 3346754561 Category : Performing Arts Languages : en Pages : 84
Book Description
Bachelor Thesis from the year 2017 in the subject Communications - Mass Media, grade: A, National Open University of Nigeria, language: English, abstract: In a world of fierce competition and the emergence of the internet as a powerful, borderless medium, gaining and retaining the attention of consumers and customers and persuading them to buy products and services through the broadcast media is becoming more challenging and important. Although advertising has been proven to be effective in providing market information about products and services, its understanding and comprehension by the masses has been questioned consistently. Thus, it is important for advertisers, advertising agencies, and the media to understand the role that languages play in reaching the target market audience with simple market information about products. This research examines audience perception of Pidgin English advertisements in Nigerian broadcast media, using Benin-City as a reference point. The inhabitants of Benin-City municipal are mainly businessmen and women of various ethnic backgrounds, mostly Hausas, Igbos, and Yorubas. Hence, the use of Pidgin English is regarded as the best medium of public interaction and communication in carrying out their daily activities. These people mostly understand the surface structure of communicated messages in Standard English, while several others cannot even comprehend them at all. Hence, this study examines if Pidgin English holds the interest of the audience when used as a vehicle for conveying advertising messages by the advertisers via the broadcast media and also found out if Pidgin English can help decrease misconception and misunderstanding as regards advertised products. It also intends to explore the potential of the Nigerian Pidgin English as a language as a medium of public and mass communication in Nigeria. A survey research method was adopted in the study, and 200 well-structured questionnaires were administered to purposively selected respondents at random. Data gathered was analyzed using frequency counts, and simple percentages. Findings showed that Pidgin English usage in advertisements helps to reduce misconceptions and misunderstandings of advertisement information and also holds the interest of the audience when used as a medium of communication. Based on the findings, it was that the use of Pidgin English in advertisements should be encouraged. The study also recommends further study to find out whether the public would embrace the culture of using Pidgin English more often for broadcast programs and perhaps adopt it as one of the country’s lingua franca.
Author: Akinmade T. Akande Publisher: Walter de Gruyter GmbH & Co KG ISBN: 1501513540 Category : Language Arts & Disciplines Languages : en Pages : 356
Book Description
This book focuses on the structure and sociolinguistics of Nigerian Pidgin English. Its major aim is to serve as a compendium which touches different major aspects of NPE as it has been observed that earlier works in this area have focused only on one aspect or the other. It will offer a broad survey of the form and functions of Nigerian Pidgin (NP) in different domains. The book promises to investigate the use of NP in such domains as popular culture, advertisement, social media and online discussion fora. One major strong point of this volume is the fact that it will direct attention to different fertile areas of NP by focusing, inter alia, on its social functions, its morphology and syntax, its regional varieties, its (possible) use as a viable medium of instruction in school, the changing attitudes of people towards its use, the place of NP in relation to language planning and policy in Nigeria as well as sociolinguistic variation within NP. The book will make a significant contribution to the existing literature on NP as, unlike earlier studies in this area, it will explore the grammatical, sociolinguistic and perceptual aspects of the language. By bringing together the expertise of renowned Nigerian and international scholars who have conducted research in this area, the volume will be an essential resource for researchers, graduate and undergraduate students interested not only in Nigerian Pidgin but also on contact linguistics.
Author: Adegboye Adeyanju Publisher: ISBN: Category : Languages : en Pages : 0
Book Description
We aim in this paper to investigate both the patterns of choice made in the processing of language. Since language is viewed as semiotic potential, the description of language is a description of choices-and to demonstrate that the language use in advertisement is motivated by such complex factors as socio-economic and psychological considerations to cause the advert-audience to respond to advertisements in a deliberately predetermined manner often to the advantage of the advertiser. Attempts were made to describe the recurring choices prevalent in such language and to correlate such with the appropriate socio-psychological and economic setting of advertisement. Study findings indicate that linguistic meaning is deliberately constructed and consciously manipulated by advertisers and tied to media effect to shape advert structure, language and style.
Author: International Conference On Pidgin And Creole Languages. 1968. Mona, Jamaique Publisher: CUP Archive ISBN: Category : Languages : en Pages : 552
Author: Ndimele, Ozo-mekuri Publisher: M & J Grand Orbit Communications ISBN: 9785416461 Category : Language Arts & Disciplines Languages : en Pages : 500
Book Description
Studies in Nigerian Linguistics is a compilation of research papers on topical issues in Nigerian languages and linguistics covering three main areas of research, viz.: Language and Society, Applied Linguistics and Formal Linguistics. The papers in this volume are sectioned as such, even though there are bits of overlapping, especially for some of the papers contained in the first and second sections. The first fifteen (15) papers focus on the major theme of Language and Society in Nigeria. Many of the papers in this section address some peculiar sociolinguistic issues that affect the nation, including the nagging and lingering problem regarding the “language question” for the Nigerian nation even after five decades of the attainment of “Political Independence”, language and national development and language varieties. Section 2 contains papers in Applied Linguistics in its narrow and extended senses. There are papers on language teaching and learning, interference and intraference phenomena, language engineering (with focus on codification), communication disorders, and much more. The third section contains sixteen (16) papers in the core areas of linguistics, including phonology, morphology and syntax of Nigerian languages. Some of the papers address aspects of the phonological and morphosyntactic processes of deletion, affixation, cliticisation, causativisation, complementation, serialisation, agreement, and much more. The phrasal structure and pronominal systems of some languages were also discussed.
Author: Taofeek Dalamu Publisher: ISBN: Category : Languages : en Pages : 27
Book Description
The study, as an attempt, considered narrative as a good resource of advertising in the Nigerian environment. In other words, advertisers perceive narrative as a strategy that can stimulate consumers to patronize advertised goods and services. Four adverts of FBN®, MTN®, Orijin® and FIRS® have been chosen to propagate the course appeared on the frameworks. Beside the application of the Labovian schema on narrative, the Halliday's transitivity system plays an analytical role by assigning semiotic slots to the textual devices. The study reveals that advertising copies a similar pattern of narrative in the society. Apart from the texts serving as relays to the images, the construction of the message is in the resolution sequential string. This provides an opportunity for advertisers to present to the public the gains and benefits of taking decision parallel to the messages of the adverts. Advertisers capitalize on the efforts of past leaders, the challenges of the present and the future of the children to sensitize the audience. The study concludes that narrative should be encouraged in advertising not only as a persuasive approach but also as a means of promoting Nigerian social heritage and treasures.
Author: Akinmade T. Akande Publisher: Walter de Gruyter GmbH & Co KG ISBN: 1501513583 Category : Language Arts & Disciplines Languages : en Pages : 339
Book Description
This book focuses on the structure and sociolinguistics of Nigerian Pidgin English. Its major aim is to serve as a compendium which touches different major aspects of NPE as it has been observed that earlier works in this area have focused only on one aspect or the other. It will offer a broad survey of the form and functions of Nigerian Pidgin (NP) in different domains. The book promises to investigate the use of NP in such domains as popular culture, advertisement, social media and online discussion fora. One major strong point of this volume is the fact that it will direct attention to different fertile areas of NP by focusing, inter alia, on its social functions, its morphology and syntax, its regional varieties, its (possible) use as a viable medium of instruction in school, the changing attitudes of people towards its use, the place of NP in relation to language planning and policy in Nigeria as well as sociolinguistic variation within NP. The book will make a significant contribution to the existing literature on NP as, unlike earlier studies in this area, it will explore the grammatical, sociolinguistic and perceptual aspects of the language. By bringing together the expertise of renowned Nigerian and international scholars who have conducted research in this area, the volume will be an essential resource for researchers, graduate and undergraduate students interested not only in Nigerian Pidgin but also on contact linguistics.
Author: Emmanuel Mogaji Publisher: Routledge ISBN: 1000384748 Category : Business & Economics Languages : en Pages : 341
Book Description
This book is an introductory roadmap to the advertising process. Advertising is explored as a creative communication message from a brand, created by advertising agencies and distributed across different media to target the right consumers. The book provides an understanding of the benefits of advertising, its role in the economy and, even more so, acknowledges that advertisements are not only about selling but also about effectively communicating a message. The creative and conceptual approach towards the communication process is discussed, and insight is presented into the dynamics within the industry and the different stakeholders involved, while recognising how different creative elements in advertisements are consciously selected to make them appealing. Finally, it considers how to analyse and measure an advert’s effectiveness and looks ahead to future ideas and technologies arising in advertising. Effectively combining theory with practical insight, each chapter begins with learning objectives and ends with key learnings. International case studies feature throughout, including insights from British Gas, WPP, Audi and KFC, as well as other examples from smaller organisations and the non-profit sector. Taking students step by step through the advertising process, it is important reading for undergraduate and postgraduate students studying Advertising, Brand Management, Marketing Communications and Media Planning.
Author: Taofeek Dalamu Publisher: ISBN: Category : Languages : en Pages : 26
Book Description
This study attempted to explain text-switching in advertising as a communicating means of persuading the target audience about a particular product in Nigeria. It is probable that the use of common coinages in advertisements serves a massive advantage in product consumption. Patterns of switching texts have been analyzed to indicate a form of strategy whereby consumers are cajoled in order to be familiarized with the products in question. This study employed the concept of Conversational Code Switching (CCS) as a vehicle of analysis of advertisements collected from billboards and the Punch newspaper in Nigeria. The findings characterize code alternation as a phenomenon in Nigerian advertising. It reveals that the relationships between English and Nigerian languages are very strong because they are easily smoothly interchangeable. In addition, English is hegemonic over Nigerian languages and dialects. This study positions English as playing a domineering utilitarian role in Nigerian advertisements. This study concludes that the structures of the alternated codes function consistently in the nominal group. Even in a case where a minor clause is observed, text-switching in advertisements appears more conversational.
Author: Taiwo Olubusoye Soetan Publisher: Springer Nature ISBN: 3031623401 Category : Banks and banking Languages : en Pages : 357
Book Description
This book presents a holistic picture of Nigeria's financial services landscape. This includes identifying service providers and regulatory bodies, understanding consumer behaviour, and examining the unique challenges faced by Nigerian financial institutions. The book presents up-to-date research on recent developments and regulatory changes within Nigeria's financial sector, as well as future considerations for how financial services and financial inclusion can play a crucial role in the country's sustainable economic growth. Combining academic analysis with practical insights, the book takes readers through Nigeria's key financial services providers, regulators, consumers, marketing strategies and challenges. A core focus throughout is on financial inclusion and the opportunities associated with reaching financially underserved or excluded populations, demonstrating how increasing financial access at a country-wide level aligns with global goals of reducing inequalities and promoting growth. It will have interdisciplinary appeal to scholars, students and professionals working in finance, economics, business, public policy and development studies.
Author: Adedeji Arijeniwa
Author: Adedeji Arijeniwa
Author: Akinmade T. Akande
Author: Adegboye Adeyanju
Author: International Conference On Pidgin And Creole Languages. 1968. Mona, Jamaique
Author: Ndimele, Ozo-mekuri
Author: Taofeek Dalamu
Author: Akinmade T. Akande
Author: Emmanuel Mogaji
Author: Taofeek Dalamu
Author: Taiwo Olubusoye Soetan