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Author: Xiaoyu Chen Publisher: Taylor & Francis ISBN: 100383034X Category : Social Science Languages : en Pages : 153
Book Description
This book examines the phenomenon of knowledge celebrities, an emerging group of social media influencers who produce and sell knowledge products online. Its primary goal is to investigate the reasons and strategies behind their ability to attract users and persuade them to purchase knowledge products on digital platforms. With the increasing demand for high-quality content from online users, various platforms have emerged as pay-for-knowledge platforms, allowing knowledge celebrities to monetize their expertise. This book draws on theoretical frameworks from information science, communication, and management to provide insights into this phenomenon and to examine the practices and individuals involved. Building on existing scholarship and analyzing case studies in China, this book presents the background, basic concepts, and understanding of knowledge celebrities. It then explores the three key factors that contribute to the attractiveness of knowledge celebrities, as well as the motivations and mechanisms behind pay-for-knowledge practices. Finally, the book offers a glimpse into the future landscape of knowledge celebrities and pay-for-knowledge platforms. The book will be valuable to scholars, students, and practitioners in information, communication, and media studies. In particular, it will appeal to those interested in topics such as knowledge celebrities, the creator economy, and knowledge management.
Author: Xiaoyu Chen Publisher: Taylor & Francis ISBN: 100383034X Category : Social Science Languages : en Pages : 153
Book Description
This book examines the phenomenon of knowledge celebrities, an emerging group of social media influencers who produce and sell knowledge products online. Its primary goal is to investigate the reasons and strategies behind their ability to attract users and persuade them to purchase knowledge products on digital platforms. With the increasing demand for high-quality content from online users, various platforms have emerged as pay-for-knowledge platforms, allowing knowledge celebrities to monetize their expertise. This book draws on theoretical frameworks from information science, communication, and management to provide insights into this phenomenon and to examine the practices and individuals involved. Building on existing scholarship and analyzing case studies in China, this book presents the background, basic concepts, and understanding of knowledge celebrities. It then explores the three key factors that contribute to the attractiveness of knowledge celebrities, as well as the motivations and mechanisms behind pay-for-knowledge practices. Finally, the book offers a glimpse into the future landscape of knowledge celebrities and pay-for-knowledge platforms. The book will be valuable to scholars, students, and practitioners in information, communication, and media studies. In particular, it will appeal to those interested in topics such as knowledge celebrities, the creator economy, and knowledge management.
Author: Chen Xiaoyu Publisher: ISBN: 9781032673530 Category : Celebrities Languages : en Pages : 0
Book Description
"This book examines the phenomenon of knowledge celebrities, an emerging group of social media influencers who produce and sell knowledge products online. Its primary goal is to investigate the reasons and strategies behind their ability to attract users and persuade them to purchase knowledge products on digital platforms. With the increasing demand for high-quality content from online users, various platforms have emerged as pay-for-knowledge platforms, allowing knowledge celebrities to monetize their expertise. This book draws on theoretical frameworks from information science, communication, and management to provide insights into this phenomenon and to examine the practices and individuals involved. Building on existing scholarship and analyzing case studies in China, this book presents the background, basic concepts, and understanding of knowledge celebrities. It then explores the three key factors that contribute to the attractiveness of knowledge celebrities, as well as the motivations and mechanisms behind pay-for-knowledge practices. Finally, the book offers a glimpse into the future landscape of knowledge celebrities and pay-for-knowledge platforms. The book will be valuable to scholars, students, and practitioners in information, communication, and media studies. In particular, it will appeal to those interested in topics such as knowledge celebrities, the creator economy, and knowledge management"--
Author: Morsheda Amin Publisher: Xlibris Corporation ISBN: 1664192557 Category : Religion Languages : en Pages : 238
Book Description
The book is about the stars in the Solar System and how it affects human emotions. In other words it talks about the wonderment of astrology-Eastern and Western. It is astounding how astrological truth actually fits perfectly into human truth.
Author: Shu Chen Hou Publisher: KOKOSHUNGSAN® ISBN: Category : Self-Help Languages : en Pages : 56
Book Description
Are you tired of feeling stuck in your career, relationships, finances, or personal growth? Do you want to achieve success in all areas of your life but are struggling to find the motivation and inspiration to do so? Look no further than "Success Starts in Your Mind: Inspirational Affirmations from the Wealthiest Celebrities." This book is a collection of affirmations from some of the wealthiest and most successful celebrities in the world, including Oprah Winfrey, Elon Musk, Beyoncé, and Warren Buffett. Each chapter provides you with affirmations that reinforce positive beliefs and attitudes towards oneself and one's abilities, and can help to reduce stress and anxiety, improve mood, and promote a sense of well-being. Whether you are looking to start a new business, improve your relationships, or achieve personal growth and self-improvement, this book has something for everyone. By incorporating these affirmations into your daily routine, you can start to shift your mindset to one of positivity and motivation, and begin to achieve the success you desire. But this book is not just about affirmations - it's about taking action towards your goals. We believe that affirmations alone are not a magic solution to achieving success. Rather, they are a powerful tool that can help to reinforce positive beliefs and attitudes towards oneself and one's abilities. It is also important to take action towards your goals, whether it be by working hard, seeking guidance from a mentor, or taking risks to achieve your dreams. So, if you are ready to take the first step towards achieving success in all areas of your life, get your hands on "Success Starts in Your Mind: Inspirational Affirmations from the Wealthiest Celebrities" today. Let these affirmations inspire and motivate you to reach your full potential and live the life you truly deserve.
Author: Chris Rojek Publisher: Reaktion Books ISBN: 1861895577 Category : Education Languages : en Pages : 216
Book Description
In contemporary society, the cult of celebrity is inescapable. Anyone can be turned into a celebrity, and anything can be made into a celebrity event. Celebrity has become a part of everyday life, a common reference point. But how have people like Elvis Presley, John Lennon, Bill Clinton or Princess Diana impressed themselves so powerfully on the public mind? Do they have unique qualities, or have their images been constructed by the media? And what of the dark side of celebrity – why is the hunger to be in the public eye so great that people are prepared to go to any lengths to achieve it, as numerous mass murderers and serial killers have done. Chris Rojek brings together celebrated figures from the arts, sports, politics and other public spheres, from O.J. Simpson and Marilyn Monroe to Hitler and David Bowie, and touches on many movements and fads, including punk, rock-and-roll and fashion. Rojek analyzes the difference between ascribed celebrity, which derives from bloodline, and achieved celebrity, which follows on from personal achievement - the difference between Princess Margaret and, say, Woody Allen. He also shows how there is no parallel in history to today's ubiquitous "living" form of celebrity, powered by newspapers, PR departments, magazines and electronic mass media.
Author: Teen-hang Meen Publisher: World Scientific ISBN: 9811238731 Category : Computers Languages : en Pages : 432
Book Description
This volume is the proceedings of the 3rd IEEE International Conference on Knowledge Innovation and Invention 2020 (IEEE ICKII 2020). The conference was organized by the IEEE Tainan Section Sensors Council (IEEE TSSC), the International Institute of Knowledge Innovation and Invention (IIKII), and the National University of Kaohsiung, Taiwan, and held on August 21-23, 2020 in Kaohsiung.This volume of Knowledge Innovation on Design and Culture selected 95 excellent papers from the IEEE ICKII 2020 conference in the topics of Innovative Design and Cultural Research and Knowledge Innovation and Invention. This proceedings presents the research results based on the interdisciplinary collaboration of social sciences and engineering technologies by international networking in the academic and industrial fields.
Author: Bill Chitty Publisher: Cengage AU ISBN: 0170386511 Category : Business & Economics Languages : en Pages : 558
Book Description
Organisations continually use integrated marketing communications to achieve a competitive advantage and meet their marketing objectives. This 5th edition of Integrated Marketing Communications emphasises digital and interactive marketing, the most dynamic and crucial components to a successful IMC campaign today. Incorporating the most up-to-date theories and practice, this text clearly explains and demonstrates how to best select and co-ordinate all of a brand's marketing communications elements to effectively engage the target market. Chapters adopt an integrative approach to examine marketing communications from both a consumer's and marketer's perspective. With a new chapter on digital and social marketing addressing the development of interactive media in IMC and new IMC profiles featuring Australian marketer's, along with a wide range of local and global examples including: Spotify, Pandora, Snapchat, Palace Cinemas, Woolworths, KFC, Old Spice, Telstra, Colgate and QANTAS, this text has never been so relevant for students studying IMC today. Unique to the text, is a series of new student and instructor IMC videos showing students how key objectives in IMC theory are applied by real businesses.
Author: Jean-Marc Lawton Publisher: Philip Allan ISBN: 1444172298 Category : Psychology Languages : en Pages : 130
Book Description
Written by a senior examiner, Jean-Marc Lawton, this AQA(A) A2 Psychology Student Unit Guide is the essential study companion for Unit 4: Psychology in Action and Research Methods. This full-colour book includes all you need to know to prepare for your unit exam: clear guidance on the content of the unit, with topic summaries, knowledge check questions and a quick-reference index examiner's advice throughout, so you will know what to expect in the exam and will be able to demonstrate the skills required exam-style questions, with graded student responses, so you can see clearly what is required to get a better grade meets 2012 specification changes
Author: Shannon B. Dermer Publisher: SAGE Publications ISBN: 1071807994 Category : Education Languages : en Pages : 3089
Book Description
Since the late 1970s, there has been an increase in the study of diversity, inclusion, race, and ethnicity within the field of counseling. The SAGE Encyclopedia of Multicultural Counseling, Social Justice, and Advocacy will comprehensively synthesize a wide range of terms, concepts, ideologies, groups, and organizations through a diverse lens. This encyclopedia will include entries on a wide range of topics relative to multicultural counseling, social justice and advocacy, and the experiences of diverse groups. The encyclopedia will consist of approximately 600 signed entries, arranged alphabetically within four volumes.
Author: Xiaoyu Chen
Author: Xiaoyu Chen
Author: Chen Xiaoyu
Author: Morsheda Amin
Author: Shu Chen Hou
Author: Chris Rojek
Author: Teen-hang Meen
Author: Bill Chitty
Author: 
Author: Jean-Marc Lawton
Author: Shannon B. Dermer