Attitudes of Hong Kong Chinese Adolescents Towards Brands PDF Download

Author: Nashya Haider
Publisher:
ISBN:
Category : Business names
Languages : en
Pages : 438

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Author: Nashya Haider
Publisher: Open Dissertation Press
ISBN: 9781361412817
Category :
Languages : en
Pages :

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Book Description
This dissertation, "Attitudes of Hong Kong Chinese Adolescents Towards Brands" by Nashya, Haider, was obtained from The University of Hong Kong (Pokfulam, Hong Kong) and is being sold pursuant to Creative Commons: Attribution 3.0 Hong Kong License. The content of this dissertation has not been altered in any way. We have altered the formatting in order to facilitate the ease of printing and reading of the dissertation. All rights not granted by the above license are retained by the author. DOI: 10.5353/th_b3121409 Subjects: Business names - China - Hong Kong Young consumers - China - Hong Kong Youth - China - Hong Kong - Attitudes

Author: Kara K. W. CHAN
Publisher: City University of HK Press
ISBN: 9629371529
Category : Psychology
Languages : en
Pages : 346

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Book Description
This book explores the interplay of the youth segment and the market environment. It employs a variety of research methodologies to analyze how young people in Hong Kong interact with various consumer socializing agents, including parents, peers, media celebrities, government publicities, media contents and advertisements. Published by City University of Hong Kong Press. 香港城市大學出版社出版。

Author: Siu-Chee Maria Fung
Publisher:
ISBN: 9781361093498
Category :
Languages : en
Pages :

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Author: Kay Ka-Yuk Lai
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 272

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Author: Hong Cheng
Publisher: Copenhagen Business School Press DK
ISBN: 9788763002271
Category : Advertising
Languages : en
Pages : 324

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Book Description
This book examines the social, psychological, legal, and ethical impact - perceived or proven - that may result from advertising in the booming Chinese market. The book provides readers with an understanding of the two-way relationship between advertising and Chinese society. Major issues addressed include rising consumerism, consumers' attitudes towards advertising and reactions to advertising appeals, cultural messages conveyed in advertisements, gender representations, sex appeal, offensive advertising, advertising law and regulation, advertising to children and adolescents, symbolic meanings of advertisements, public service advertising, and new media advertising and its social impact. Advertising and Chinese Society resorts to a variety of research techniques including content analysis, survey, experiment, semiotic analysis, and secondary data analysis. The book will enhance the sensitivity of scholars and practitioners interested in Chinese advertising and its social ramifications.

Author: Kara Chan
Publisher: Chinese University Press
ISBN: 9789629962647
Category : Business & Economics
Languages : en
Pages : 250

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"This book is about the roles of advertising in the Hong Kong society ... [it] considers the social, psychological, legal, and ethical impact that may result from a campaign or from advertising generally"--Preface.

Author: Elodie Gentina
Publisher: Emerald Group Publishing
ISBN: 1800432208
Category : Social Science
Languages : en
Pages : 260

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Book Description
The New Generation Z in Asia: Dynamics, Differences, Digitalization is the first book to compare the Asiatic Generation Z (born 1990–1995) in terms of country and culture specific drivers and characteristics based on interdisciplinary and international scientific research.

Author: Sandra Diehl
Publisher: Springer
ISBN: 3319447009
Category : Business & Economics
Languages : en
Pages : 498

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Book Description
This handbook pursues an integrated communication approach. Drawing on the various fields of organizational communication and their relevance for CSR, it addresses innovative topics such as big data, social media, and the convergence of communication channels, as well as the roles they play in a successfully integrated CSR communication program. Further aspects covered include the analysis of sector-specific, cross-cultural, and ethical challenges related to the effective communication of CSR. This handbook is unique in its consistent focus on integrated communication. It is of interest not only for the scientific discourse, but will also benefit those corporations that not only seek to operate in a socially responsible manner, but also to communicate their efforts to their various stakeholders. Besides its significant value for researchers and professionals, the book can also be used as a reference for undergraduate and graduate students interested in successful CSR communication.

Author: Barrie Gunter
Publisher: Routledge
ISBN: 1135626316
Category : Business & Economics
Languages : en
Pages : 195

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Book Description
The current rapid growth of TV platforms in terrestrial, sattelite, and cable formats will soon move into digital transmission, offering opportunities for greater commercialization through advertising on media that have not previously been exploited. In