Attack of the Customers PDF Download

Author: Greg Gianforte
Publisher: Createspace Independent Publishing Platform
ISBN: 9781479244553
Category : Consumer complaints
Languages : en
Pages : 0

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Book Description
This book " ... explains how social media can be used to destroy as well as to build. It offers actionable strategies to prevent and prepare for disasters before they strike your company. And it shows you how creative engagement can turn critics into raving fans."--Back cover.

Author: Jay Conrad Levinson
Publisher: Houghton Mifflin Harcourt
ISBN: 9780395502204
Category : Business & Economics
Languages : en
Pages : 212

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Book Description
At a time when millions of small businesses are flourishing, here is the optimum plan of attack for businesses that want to cash in on the high profits and low costs of guerrilla marketing.

Author: Marc Acito
Publisher: Crown
ISBN: 0767927737
Category : Fiction
Languages : en
Pages : 370

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Book Description
In praising “the witty high school romp” How I Paid for College, the New York Times Book Review said, it “makes you hope there’s a lot more where this came from.” There is. In this hilarious sequel Attack of the Theater People, Edward Zanni and his merry crew of high school musical-comedy miscreants move to the magical wonderland that is Manhattan. It is 1986, and aspiring actor Edward Zanni has been kicked out of drama school for being “too jazz hands for Juilliard.” Mortified, Edward heads out into the urban jungle of eighties New York City and finally lands a job as a “party motivator” who gets thirteen-year-olds to dance at bar mitzvahs and charms businesspeople as a “stealth guest” at corporate events. When he accidentally gets caught up in insider trading with a handsome stockbroker named Chad, only the help of his crew from How I Paid for College can rescue him from a stretch in Club Fed. Laced with the inspired zaniness of classic American musical comedy, Attack of the Theater People matches the big hair of the eighties with an even bigger heart.

Author: Paul McCusker
Publisher: Tyndale House Publishers, Inc.
ISBN: 1604828595
Category : Juvenile Fiction
Languages : en
Pages : 130

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Book Description
Over 1 million sold in series! Patrick and Beth learn that Mr. Whittaker’s fancy ring can be seen inside the Imagination Station but not outside of the machine. A mysterious letter leads the cousins to fifth-century Rome in search of a special cup that belongs to a monk. If found, the cup could keep the mysterious Albert out of prison. At the Roman Colosseum, Emperor Honorius is hosting a gladiator battle in celebration of a war victory. Beth attends the event as the emperor’s slave; Patrick attends as a monk’s apprentice but is taken prisoner and sent to fight in the arena. During their adventure, the cousins meet Telemachus (a true historical figure), a monk who believes that fighting is wrong. Telemachus is willing to risk everything—even his life—to stop the killing. When the cousins return with the cup, they find that a third letter has been sent with more information about Albert’s fate.

Author: Gabrielle Charbonnet
Publisher: Random House Disney
ISBN: 9780786841608
Category : Juvenile Fiction
Languages : en
Pages : 100

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Book Description
Isabelle's next-door neighbor Kenny has been a total Beast for as long as she can remember. But now he's gone too far: he secretly videotaped the Disney Girls singing and dancing and acting silly at Isabelle's slumber party. Isabelle vows to get the tape back, but how will she ever get past the Beast?

Author: The World's Leading Experts
Publisher:
ISBN: 9780996688703
Category :
Languages : en
Pages : 264

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Book Description
The wording "Under Attack" implies a dangerous situation - one that signifies we are currently under assault. In this book, the Celebrity Experts(r) showcased are in the vanguard of protecting data and sensitive information under threat - the threat of digital information being made available to unscrupulous sources, and at times just pure vandalism. There are very few businesses, organizations or even individuals left in this country that don't use electronics today. The Electronic Revolution has been all-encompassing. Remaining vestiges of 'old world' practices - like manually writing or recording transactions or events, or the time-honored tradition of 'hiding money under the mattress' - have all but disappeared. So, along with the use of bows and arrows and pony dispatch riders, these are becoming historical markers strewn along the path of progress. The Celebrity Experts(r) in this book are people who are in business to protect digital information. In addition to unscrupulous sources that wish to profit from competitive information, businesses also have to deal with governmental regulations that ensure both consumers privacy as well as organizational transparency as well. Penalties for not adopting legislated governmental requirements in medical, financial and various other industries are severe. The information herein highlights the usefulness and ability of these experts - and their expertise is varied. We should not be surprised that electronic systems are "Under Attack," and also, that these Celebrity Experts(r) are not merely qualified, but more importantly, experienced in helping stave off the inevitable attacks that businesses, governments and organizations face daily. Using such expertise is a form of insurance, without which the cost of remediation can be devastatin

Author: Maxie Reynolds
Publisher: John Wiley & Sons
ISBN: 1119805473
Category : Computers
Languages : en
Pages : 210

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Book Description
Take on the perspective of an attacker with this insightful new resource for ethical hackers, pentesters, and social engineers In The Art of Attack: Attacker Mindset for Security Professionals, experienced physical pentester and social engineer Maxie Reynolds untangles the threads of a useful, sometimes dangerous, mentality. The book shows ethical hackers, social engineers, and pentesters what an attacker mindset is and how to use it to their advantage. Adopting this mindset will result in the improvement of security, offensively and defensively, by allowing you to see your environment objectively through the eyes of an attacker. The book shows you the laws of the mindset and the techniques attackers use, from persistence to “start with the end” strategies and non-linear thinking, that make them so dangerous. You’ll discover: A variety of attacker strategies, including approaches, processes, reconnaissance, privilege escalation, redundant access, and escape techniques The unique tells and signs of an attack and how to avoid becoming a victim of one What the science of psychology tells us about amygdala hijacking and other tendencies that you need to protect against Perfect for red teams, social engineers, pentesters, and ethical hackers seeking to fortify and harden their systems and the systems of their clients, The Art of Attack is an invaluable resource for anyone in the technology security space seeking a one-stop resource that puts them in the mind of an attacker.

Author: Richard Telofski
Publisher: iUniverse
ISBN: 1462071988
Category : Business & Economics
Languages : en
Pages : 308

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Book Description
Living on a Meme - How Anti-Corporate Activists Bend the Truth, and You, to Get What They Want is about the NGOs and activist groups that engage corporations adversarially and how they use "meme" to further their anti-corporate agendas. What's meme? Say the word as meeeeeem. The dictionary says that a meme is an idea that spreads from one person to another. And thanks to today's Internet, memes get started, spread, and believed in a flash, whether they are true or not, making them formidable tools for groups that damage company reputations. Here in his fifth book, author Richard Telofski takes an in-depth look at anti-corporate NGOs and activist groups that use memes cleverly to "compete" with the image of the companies they target. These groups unabashedly use unchallenged memes to bribe people to their side of their anti-corporate argument. Bribe? Yes. By leveraging a meme, these groups bribe people with something, a way to feel better about themselves, often with scant or no support of the meme. Through their "meme-mangling," adversarial NGOs and activists can impose undeserved damage on corporate reputations, costing market share, revenue, and jobs, maybe one of them yours. These organizations are truly competitors, not only to the individual corporations that they target, but also to the economic system in general. Living on a Meme is compiled from a selection of articles published on Richard's Web site, Telofski.com, between August 1, 2009 through August 3, 2010. But, many of these writings are more essay than article. Within the essays in this book, you'll find insights, theories, as well as specific facts and analysis on how certain NGOs and activist groups operate online and offline to sap companies of their vital reputation. By reading this book, you'll discover how these "irregular" competitors make use of existing cultural memes, true or not, and how they contribute to those memes, strengthening them and contributing to the degradation of a company's image. Don't worry. This book isn't just a repackaging of blog postings. You're going to get more than that. At the end of each chapter you will find bonus "Take-Aways." Those Take-Aways are critical analyses of the essays in the chapter, pointing out for you how what was just discussed relates to an NGO's or activist's reliance of living on a meme or their hope that YOU are living on THEIR meme for them. You'll also find in this book 23 exclusive essays that appear only in this book. So, start your journey now into the understanding of how anti-corporate NGOs and activists bend the truth, and the beliefs of people, to get what they want.

Author: Adam Toporek
Publisher: AMACOM
ISBN: 0814449069
Category : Business & Economics
Languages : en
Pages : 270

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Book Description
On the front lines of customer service, every day presents new and unexpected challenges—and even the most dedicated employees can be caught unprepared. They need confidence. They need training. They need help. Those who work on the front lines of customer service never know what new and unexpected challenges await them each day. But they do know one thing--they will be needed. But how can you prepare for the unexpected? How can customer service reps get the training and confidence required to tackle the unknown? In Be Your Customer’s Hero, internationally recognized customer service expert Adam Toporek provides the answers to preparing for the surprises awaiting the CSR. Through short, simple, actionable advice, in quick, easy-to-read chapters, this invaluable guide shows customer-facing CSRs how to: Achieve the mindset required for Hero-ClassTM service Understand the customer’s expectations--and exceed them Develop powerful communication skills Avoid the seven triggers guaranteed to set customers off Handle difficult and even irrational customers with ease Armed with the tools and techniques in Be Your Customer’s Hero, you will have all they need to transform themselves into the heroes their customers need.

Author: Clark Kent Ervin
Publisher: St. Martin's Press
ISBN: 1250092507
Category : Political Science
Languages : en
Pages : 273

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Book Description
Based on his first-hand experiences and observations of how the Department of Homeland Security is failing to make America safe, Ervin shows the real threats we face--from nuclear attack to homegrown terrorism. Pushed out by the White House for refusing to sugarcoat its failures, Ervin candidly discusses the circumstances of his departure. He takes the reader inside the decision-making councils of this newest department of the U.S. government, and shows how his team's prescriptions for urgent change were ignored--leaving the US vulnerable to another terrorist attack.