Author: Yiran Su Publisher: ISBN: Category : Languages : en Pages : 176
Book Description
This dissertation focuses on the digital presentation of athletification, a process through which non-athletes incorporate an athletic identity into their self-concept. Although many studies have explored consumer behavior driven by team identification and how athletes manage impressions on social media, extant literature has devoted little attention to the symbolic meaning of virtual athletic identity and its impact on consumption from a non-athlete's perspective. Using a multimethod approach, this dissertation is divided into three standalone essays and examines the following in the context of influencer marketing: 1) the use and role of digital athletic identity in building a digital self-brand; 2) the motivation and consequences of constructing a digital identity; and 3) the impact of a digital athletic identity on consumers. This dissertation contributes to the literature by constructing a theoretical foundation for athletification as a self-branding tool on social media and uncovering its influence on consumers' attitudes and behaviors. These studies offer insights for social media influencers and marketers attempting to leverage their impacts on consumers. Findings also provide actionable strategies that could improve the promotional messages presented online.
Author: Arvid Viken Publisher: Routledge ISBN: 1317009584 Category : Business & Economics Languages : en Pages : 293
Book Description
Although blurred and heavily contested, the concept of ’tourist destination’ still deserves careful attention. Despite its unstable characteristics, ’destination’ is a central and meaningful term in play among all parties in the field of tourism, including tourists, tourism operators, and politicians, as well as students and tourism scholars. This anthology draws on different approaches and discourses of tourism destination development, while focusing on how they are shaped and reshaped and how they should be read and rehearsed. The book reveals dominant as well as alternative approaches to the field. The authors demonstrate how tourism destinations are commercial, but socially embedded; how they are both material and territorial, but at the same time socially constructed; how production of touristic brands and images are vital, but contested. Such tensions are unfolded through paradigmatic discussions and a series of case studies from the northern hemisphere. The chapters in the book investigate how destination development is catalysed through theming, how changing environments lead to reorientations, and how destinations are political. Altogether, the book provides experts and students with an up-to-date theoretical and empirical insight into tourist destinations.
Author: Johannes Mayer Publisher: Elsevier Health Sciences ISBN: 0702052663 Category : Medical Languages : en Pages : 865
Book Description
For the first time, a 60-person team of internationally renowned editors and authors presents a textbook of osteopathic medicine that is oriented towards clinical symptoms. Introductory chapters on history, philosophy and the spread of osteopathy are followed by a presentation of its scientific basis that clearly demonstrates how firmly osteopathy is rooted in science. Further chapters cover osteopathic research, diagnosis and principles of treatment. Two parts on therapeutic strategies in osteopathic practice form the core of this book. The first is divided into regions of the body, the second into clinical specialties that offer opportunities for osteopathic treatment. In both clinical parts, osteopathic therapy is presented in the entirety in which it is actually practiced - without the common but artificial separation of parietal, visceral and craniosacral treatment. First, the clinical symptom is explained from a medical perspective, then the osteopathic perspective and and treatment is presented. Thus, the title is not only suitable for conveying a profound understanding of osteopaths in training, be they doctors or non-medical practitioners, but also as a clinical reference of osteopathic medicine for everyday treatment.
Author: Yiran Su
Author: Arvid Viken
Author: Johannes Mayer