Author: Elizabeth A. HuntPublisher:
ISBN:
Category : Pavements, Asphalt concrete
Languages : en
Pages : 42
Book Description
Crumb Rubber Modified Asphalt Concrete in Oregon
Author: Elizabeth A. HuntPublisher:
ISBN:
Category : Pavements, Asphalt concrete
Languages : en
Pages : 42
Book Description
No Logo
Author: Naomi KleinPublisher: Macmillan
ISBN: 9780312203436
Category : Business & Economics
Languages : en
Pages : 520
Book Description
"What corporations fear most are consumers who ask questions. Naomi Klein offers us the arguments with which to take on the superbrands." Billy Bragg from the bookjacket.
Crumb Rubber Modifier
Author: Publisher:
ISBN:
Category : Asphalt-rubber
Languages : en
Pages : 300
Book Description
Section 1038 of the Intermodal Surface Transportation Efficiency Act of 1991 (ISTEA) contains provisions for each State to begin incorporating scrap tire rubber into their asphalt paving materials. A workshop was developed through the cooperation of highway agencies and the asphalt industry to discuss present procedures and practices for designing and constructing asphalt pavements which incorporate scrap tire rubber (crumb rubber modifier). These workshop notes were prepared from the proceedings of the 13 workshop sessions.
Toxicological Profile for Zinc
Author: Taking an Exposure History
Author: Arthur L. FrankPublisher:
ISBN:
Category : Environmental monitoring
Languages : en
Pages : 60
Book Description
The Sponsored Life
Author: Leslie SavanPublisher: Temple University Press
ISBN: 1439904901
Category : Business & Economics
Languages : en
Pages : 367
Book Description
How does a blatant lying in TV commercials—like Joe Isuzu's manic claims—create public trust in a product or a company? How does a company associated with a disaster, Exxon or Du Pont for example, restore its reputation? What is the real story behind the rendering of the now infamous Joe Camel? And what is the deeper meaning of living in an ad, ad, ad world? For a decade, journalist Leslie Savan has been exposing the techniques used by advertisers to push products and pump up corporate images. In the lively essays in this collection, Savan penetrates beneath the slick surfaces of specific ads and marketing campaigns to show how they reflect and shape consumer desires. Savan's interviews with ad agencies and corporate clients—along with her insightful analyses of influential TV sports—reveal how successful advertising works. Ads do more than command attention. They are signposts to the political, cultural, and social trends that infiltrate the individual consumer's psyche. Think of the products associated with corporate mascots—the drum-beating bunny, the cereal-pushing tiger, the doughboy—that have become pop culture icons. Think cool. Think of the clothing manufacturer that uses multiracial imagery. Think progressive. Buy their worldview, buy their product. When virtually every product can be associate with some positive self-image, we are subtly refashioned into the advertiser's concept of a good citizen. Like it or not, we lead "the sponsored life."
Crumb Rubber Modified Asphalt Concrete in Oregon
Author: Elizabeth A. HuntPublisher:
ISBN:
Category : Pavements, Asphalt concrete
Languages : en
Pages : 60
Book Description
UNESCO Science Report 2010
Author: UnescoPublisher: UNESCO
ISBN: 9231041320
Category : Political Science
Languages : en
Pages : 541
Book Description
Analyses the current state of science around the globe as well the trends that have emerged since the previous report published in 2005.
Robert Louis Stevenson
Author: Alice BrownA Review of Crumb-rubber Modified Asphalt Concrete Technology
Author: A. T. PapagiannakisPublisher:
ISBN:
Category : Asphalt emulsion mixtures
Languages : en
Pages : 116
Book Description