Asia-Pacific Advances in Consumer Research Vol. 9 PDF Download

Author: Zhihong Yi
Publisher:
ISBN: 9780915552689
Category :
Languages : en
Pages :

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Author: Russell W. Belk
Publisher: Assn for Consumer Research
ISBN: 9780915552382
Category : Business & Economics
Languages : en
Pages : 135

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Book Description

Author: Thomas Taylor
Publisher:
ISBN: 9780915552528
Category : Consumer behavior
Languages : en
Pages : 0

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Author: Ann Ronald
Publisher:
ISBN: 9780915552641
Category :
Languages : en
Pages : 0

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Author: Joseph Cote
Publisher: Assn for Consumer Research
ISBN: 9780915552337
Category : Consumer behavior
Languages : en
Pages : 323

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Book Description

Author: Wayne D. Hoyer
Publisher: Cengage AU
ISBN: 0170362019
Category : Business & Economics
Languages : en
Pages : 593

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Book Description
Cutting edge and relevant to the local context, this first Australia and New Zealand edition of Hoyer, Consumer Behaviour, covers the latest research from the academic field of consumer behaviour. The text explores new examples of consumer behaviour using case studies, advertisements and brands from Australia and the Asia-Pacific region. The authors recognise the critical links to areas such as marketing, public policy and ethics, as well as covering the importance of online consumer behaviour with significant content on how social media and smartphones are changing the way marketers understand consumers. * Students grasp the big picture and see how the chapters and topics relate to each other by reviewing detailed concept maps * Marketing Implications boxes examine how theoretical concepts have been used in practice, and challenge students to think about how marketing decisions impact consumers * Considerations boxes require students to think deeply about technological, research, cultural and international factors to consider in relation to the contemporary consumer * Opening vignettes and end-of-chapter cases give students real-world insights into, and opportunities to analyse consumer behaviour, with extensive Australian and international examples providing issues in context

Author: Hanna Schramm-Klein
Publisher: Springer Science & Business Media
ISBN: 3658007176
Category : Business & Economics
Languages : en
Pages : 173

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Book Description
The aim of EUROPEAN RETAIL RESEARCH is to publish interesting manuscripts of high quality and innovativeness with a focus on retail researchers, retail lecturers, retail students and retail executives. As it has always been, retail executives are part of the target group and the knowledge transfer between retail research and retail management remains a part of the publication’s concept. EUROPEAN RETAIL RESEARCH welcomes manuscripts on original theoretical or conceptual contributions as well as empirical research – based either on large-scale empirical data or on the case-study method. Following the state of the art in retail research, articles on any major issues that concern the general field of retailing and distribution are welcome.The review process will support the authors in enhancing the quality of their work and will offer the authors a reviewed publication outlet. Part of the concept of EUROPEAN RETAIL RESEARCH is an only short delay between manuscript submission and final publication, so it is intended to become a quick publication platform.​

Author:
Publisher:
ISBN:
Category : Consumer behavior
Languages : en
Pages : 456

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Author: Henna Syrjälä
Publisher: Edward Elgar Publishing
ISBN: 1788117190
Category : Business & Economics
Languages : en
Pages : 173

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Book Description
Offering a novel view on morality in consumption, this book creatively examines how the seven deadly sins - pride, greed, lust, gluttony, envy, wrath, and sloth – are embodied in contemporary consumer society. Each of the seven chapters summarizes previous literature of the sins across disciplinary boundaries, and explores how consumption is likely to change in the future. The sins are presented as social, historical, cultural and political constructs, relying on the underlying assumptions of cultural consumer research. Each is elaborated on within particular consumption and marketing-related spheres, including advertising, retail environment, convenience food consumption, poverty, and ethical consumption. Consequently, the book provides a new way to understand contemporary consumer culture. Although beginning with the dark notions of sinfulness, the authors conclude with a hopeful tone for positive transformations in consumption. This fascinating book will be of significant interest to consumer researchers and post-graduate students studying the effects of consumption in social science disciplines, including marketing, business and sociology.

Author: Vescovi, Tiziano
Publisher: Edward Elgar Publishing
ISBN: 1800889755
Category : Business & Economics
Languages : en
Pages : 352

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Book Description
Viewing Europe as the centre of intercultural confrontation with its own set of subcultures, Cross-Cultural Marketing analyses the cultural comparison between East and West from a European perspective. Structured in four parts, the textbook explores the cross-cultural approach; a model of cross-cultural marketing strategy; marketing choices and decisions, and cross-cultural marketing challenges. At the end of each part, business cases and intercultural stories pose challenging questions for students’ discussion.