Author: Johnny Ch LOKPublisher:
ISBN: 9781072868781
Category :
Languages : en
Pages : 64
Book Description
For another example, Lesara is one online clothes store, uses machine learning decisions after gathering information from internal and external sources. One of its most popular products, shoes with LED started life when its trend spotting software flagged up a blogger wearing similar shoes. Now Lesara has a range of over 20 styles and sells hundreds of pairs a day. Its focus on giving consumers the very latest trends allows Lesara to develop an average of 50,000 new items each year, compared to 11,000 for its competitor Lara. it seems (AI) machine learning can help Lesara business to predict what kinds of shoes design or style that shoe consumers will prefer choose to buy in future shoe market trend. Thus, Lesara can predict shoe consumers' taste successfully and it can manufacture many attractive style of shoes. (AI) machine learning can gather global past shoe consumer's shoe shopping experiences, then analyzes to make conclusion to give lesara recommendation successfully. This will make the experience more enjoyable for shoe consumers and allow Lesara to advert whose different new style or design of shoes to deliver them move relevant messages by understanding the context of the experience.However, (AI) machine learning will have this risk who manufacturers need to concern if they applied this technology to predict consumer behavior. It is on sample consumers' privacy issue, in order to avoid complaint chance occurrence. However, machine learning can tie this data together to identify which f the billions of devices are being used by individual consumers. This helps brands understand how consumer engagement and actions can be attributed to different messages in different contexts and at different time. So, machine learning can help brands to build confidence to promote their products by any advertisement channels. When, this new (AI) machine learning technology can conclude how to design their products to be the most attractive, due to it has more accurate to predict consumer behaviors to compare human themselves prediction judgement effort. It seems that (AI) machine judgement effort is more accurate to compare to human judgment effort.For example, google is moving away from cookies and using logged in data to track and make to users. It plans to expand the scope of the brand lift tool from online video. Thus, consumers are responded will to shippable context, finding it persuasive and easy to navigate by (AI) machine learning decision. For example, fashion brands can aggregate their You tub videos and blogs into a mobile context marketing experience, such as brand centric context into a personal shopping activity gives the shopper an experience, who are likely to remember and tell their friends about any new style of products design promotion from these internet advertisement channels after (AI) machine learning tools' styles of product design recommendation.