Artificial Intelligence How Influences Consumer Behaviors PDF Download

Author: Johnny Ch Lok
Publisher: Independently Published
ISBN: 9781092347754
Category : Business & Economics
Languages : en
Pages : 400

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Book Description
What does (AI) tool predict immediate emotion mean?Psychologists indicate that immediate emotions, by contrast, are experienced at the moment of choice and fall into one of two categories. Integral emotion, like expected emotions, arise from thinking about the consequences of one's decision, but " integral emotion," unlike expected emotions are experienced at the moment of choice. Such as purchase stock case, the share buyer might experience immediate fear at the thought of the stock's losing value. " Incidental emotions" are also experienced at the moment of choice, such as a consumer predicts the product or service price whether it will be risen up or fallen down. If he/she feels the product or service price will fall down after next month and he/she will choose to buy the product or consume the service. But consequently, after next month, the product or service's price won't fall down absolutely. Then, he/she will have incidental emotion to influence whom to choose whether he/she ought buy the product or consume the service, due to the product or service price is not still fall down. Otherwise, he/she is fear the product or service will not fall down in short term. Even, it will increase price later. Hence, whose incidental emotion will have possible to influence whom to choose to buy the product or consume the service after one month, if the product or service's price is still not increased absolutely. So, (AI) tool can be attempted to apply to predict when the product price ought need to be raised or fallen down in order to attract consumers to choose to buy the manufacturers' product in different period.Economists indicate utility an individual consumption with an outcome might arise from a prediction of emotion: For example, a dinner eater might choose a higher utility to an Italian restaurant dinner than a French restaurant dinner because who anticipates being happier at the former, even the former's dinner price is higher than the French restaurant. So, such as this restaurant dinner case, if one (AI) tool can assist the French restaurant owner to find what factor(S) cause(S) the dinner consumers do not choose to go to its restaurant to eat its food, e.g. high price factor, bad taste factor, bad wait service performance factor, bad cooker's cooking skill factor, poor advertisement promotion factor, poor familiar factor, poor location or poor eating environment etc. different factors. Then, the French restaurant owner can find methods to avoid the bad factor(S) cause(S) many dinner consumers do not choose to go to whose French restaurant to eat dinner more easily.The question is that whether the positive emotion factor can influence the consumer changes whose mind to choose to consume the more expensive service or buy the more expensive product. To answer this question. it depends on whether the consumer has an imperfect understanding of whose own tastes or the consumer has a perfect understanding of whose own tastes to the product or the service.It means the consumer will choose to buy the product or consume the service, even it's price is higher than other general similar products or services if who has a perfect understanding of whose own tastes to the product or service. Otherwise, who won't choose to buy the product or consume the service, due to it's price is higher than other general similar products or services if who has an imperfect understanding of whose own tastes to the product or service. So, it seems that the consumer's negative or positive emotion arise will be influenced by whose perfect or imperfect understanding of whose own tastes to the product or service factor.

Author: Johnny Ch Lok
Publisher: Independently Published
ISBN: 9781096924265
Category :
Languages : en
Pages : 400

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Book Description
However new technology can also bring some countries; labor marker change. Labor markets in manufacturing could be materially affected as capital in the form of robotics and 3D printing replace low and semi-skilled jobs. For some new technological global manufacturing and trading system countries. For example, in South Asia, the Middle East, Africa and parts of Latin America development could be threatened by the shortening of global supply chains and by the substitution of cheaper and more efficient capital for labor. Hence new technological manufacturing development will bring disadvantages to these without effort development of new technological manufacturing and trading system countries to influence themselves labor unemployment, if their employers choose to buy other countries' new technological manufacturing system, e.g. robots replace the human labor to help them to manufacture their products. Hence, it seems new manufacturing technology will have negative impact to the without effort development new technological manufacturing countries' manufacturing labor. Due to the robots can raise productivities to shorten manufacturing time and no salary expenditure and robots efficiency is higher than human labor. However, if these countries' labor can learn how to apply robots knowledge to control robots to help their employer to manufacture products. It is possible that they won't be dismiss, even employers will need them to assist them to control the new robots manufacturing machines to manufacture their products in factories. It depends on whether they choose to attempt to control manufacturing robots or not. In conclusion, new technology can be one important production factor to influence global macro-economic growth from micro new technological manufacturing sectors development. So global manufacturers will concern how to apply new technology to help them to manufacture any products.

Author: Johnny Ch LOK
Publisher:
ISBN:
Category :
Languages : en
Pages : 301

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Book Description
As choice increases, loyalty becomes more difficult familiarity and the consumer becomes more empowered. Businesses will have no choice and constantly innovate and disrupt themselves by meeting new technologies of high standards and expectations of consumers. So, (AI) data gather tool will need to follow different target group of consumers' needs to follow their different kinds of product design or style choice preferable to gather data in order to conclude the different target groups of consumer behavior to give opinion more clear and accurate to let businessmen to understand more clear how its customers' behavioral choice trend in the future half month, even to two years period.Secondly, businessmen need to adopt changing technologies rapidly. Technology will be the key driver of this retail industry. Industry participants will only success if they have a clear prediction to focus on how to using technology to increase the value added to consumers. They must , however, do so will I realistic assessment of their costs and benefits. Hence, (AI) big data gather technological tools will need to design to help them to gather data efficiently by these ways, such as the internet of things ( IOT), artificial intelligence (AI) machine learning, augmented reality (AR)/virtual reality (VR), digital traceability. So, future (AI) big data gather tool are predicted to be most influential customer behavioral positive emotion changing tool for retail , due to their widespread applications , ability to drive efficiencies and impact on labor in order to impact consumer behavior changing effort from negative emotion to positive.Thirdly, (AI) big data gather tool is an advanced data science of consumer behavior predictive tool. Businesses will have to bring the journey from simply collecting consumer data to using it to scale and systematize enhanced decision making across the entire value chain. When focused on their business goals, industry players should not lose sight of the impact that future capabilities and transformative business models may have on society.

Author: Johnny Ch Lok
Publisher: Independently Published
ISBN: 9781720160762
Category :
Languages : en
Pages : 174

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Book Description
Chapter One Can apply economic models solve marketing changing challenges? Economists indicate economic modeling can provide a logical, data to help organize the analyst's thoughts. The model helps the economist logically isolate and sort out complicated chains of cause and effect and influence between the numerous interacting elements in an economy. There are four types of models used in economic analysis: Visual models, mathematical models, empirical models and simulation models. Visual models are simply pictures of an abstract economy: graphs will lines and curves that tell an economic story. It is one kind of micro or macro-economic method to predict consumer behavioral change. Some visual models are diagrammatic such as which flow the income thought the economy from one sector to another ( micro economic environment). It is mathematical model, when it is presented the mathematics are explained what the data analysis is or not. The model does not normally require a knowledge of mathematics, but still allow the presentation of complex relationship between economic variable. For example, the common supply-and demand model is meant to show the effect of inflationary expectations upon price and output. In this application, an increase in inflationary expectations causes demand to shift, raising prices and outputs (macro-economic environment). For another example, a very simple micro-economic model would include a supply function (explaining the behavior of products or those who supply commodities to the market), a demand curve ( explaining the behavior of purchasers) and an equilibrium equation, specifying the simple conditions that must be met if the model's equilibrium is to be satisfied. So, the variables in a model like this represent a type of economic activity (such as demand) or data ( information ) that either determines or is determined by that activity ( such as a price or interest rate variable change activity). Dynamic models, in contrast, directly incorporate time into their structure. This is usually done in economic modeling by this mathematical systems of difference of differential equations. For example, it can use a difference equation from a business cycle model, investment now depends upon changes in income in the past. Time is incorporated into the model. Dynamic models, when they can be used, sometimes better represent the business cycles, because certainly behavioral response and timing strongly shape the character of a cycle. For another example, if there is a delay between the time income is received and when it is spent. A model that can capture the delay is likely to those higher consumption desire to the consumer. It is a micro-personal behavioral consumption predict method. So, the user can experiment with an endless variety of values and assumptions to see whether results obtained are realistic or insightful. Since computers are now powerful and cheaper, the importance of dynamic simulation models should follow the future prediction time, when the consumer income receive and when it is spent to predict how much degree of the consumer's consumption desire in micro-economic view point. Another model to be applied to predict consumption behavior. It is expectations and enhanced model, it includes one or more variables based upon economic expectations about future values. For example, if consumers for whatever reason, expect the inflation rate to be much higher next year, then this year, they are said to have formed inflationary expectations. If numerical values are being used in a model and the current inflation rate is 9%, if they expect inflation to be higher next year, the variable for inflationary expectations might be given be a value if 12% or more.

Author: Ada Maria Barone
Publisher: Springer Nature
ISBN: 3031487923
Category : Business & Economics
Languages : en
Pages : 132

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Book Description
The development of several AI solutions has revolutionized the way in which consumers behave. Serving as a guide to the role that AI plays on different aspects of consumers’ life, this book provides a comprehensive understanding of the main artificial intelligence (AI) solutions available in the market. In particular, the authors adopt a customer experience approach to investigate how different AI technologies play a role at different stages of the customer journey (e.g., from pre-purchase to post-purchase decisions). Covering a range of technologies, such as augmented reality, voice assistants, chatbots and robots, readers will be able to learn which strategies and AI solutions are more effective at different stages of the customer journey.

Author: Johnny Ch Lok
Publisher: CA Apply Artificial Intelligen
ISBN: 9781720183808
Category : Business & Economics
Languages : en
Pages : 572

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Book Description
Can implicit design questionnaire (survey) or /and interview methods can test consumer behavior for measuring consumer response to environment protection product by AI marketing research survey method? Some design researchers often use interviews and/or questionnaires to measure consumer response to any product design method, such as environment protection product. In psychology, " implicit" tests have been developed in an attempt to overcome self-report biases and to obtain a more automatic measure of attitudes. Two exploratory studies have conducted to (i) establishing an acceptable methodology for implicit tests using product images, and (ii) determining whether response to products can produce significant effects in affection. How to contribute design-research methodological developments for measuring consumer response. For example, product design research and conventional methods need to be gathered consumer feedback. How can consumer research in product design? Understanding how consumer experience designed products has important implications for design research and design practice. Thus, product manufacturers need to attempt to develop knowledge about the relationship between product designs and the responses who elicit from consumers, e.g. borrowing which product features can contribute to consumer preference by presenting consumers with a range of products or design variants and measuring subjective responses to them. This process can offer guidance for what products or design variants might be most preferred and can give useful clues for further design development. Consumer response can be measured by questionnaires( surveys), interviews and focus groups. Questionnaire methods are especially popular and often feature attitude response. However, consumer survey responses may not fully capture reactions to a product or predict future behavior, such as purchasing decisions in the marketplace. This is evidence that actual product-related behavior is affected any more spontaneous or impulse processes, as consumers are often distracted or processes for time when consuming products or making product decisions ( Friese, Hofman & Wanke, 2009). For example, cell phone images can be replaced with cars in order to develop the experiment using a second product category. As with phones, vehicles were chose, due to their wide appeal, user involvement and variety of models for potential testing. In these experimental studies, the consumption psychologists selected products from two categories ( phone models and car models) with the intention of measuring significant differences in approach bias among product stimuli. These consumption psychologists aim to test that of the method could be defined to measure attitudes with sufficient sensitivity, variants of particular designs could also be used as stimuli, offering feedback on the viability of different design directions. The consumption psychologists feel it will be helpful to add multiple questions to the self-report stage . Instead of a single attractiveness rating, who might as about " liking" or "employing additional methods." Comparison with real would measure, such as willingness to pay, prior ownership or observed consumption behavior may also be instructive. It may also be worthwhile test a version of the task where the correct response is determined by a feature, such as class membership ( product color), shape, brand etc. instead of image, location or rotation. It seems survey method can be used to predict whether how to design environment protection product to attract many consumer choices. In the economic view point, instead of consumer will compare different similar product price, who also compare product color, shape, size of design factor to decide to make final consumption decision.

Author: Musiolik, Thomas Heinrich
Publisher: IGI Global
ISBN:
Category : Business & Economics
Languages : en
Pages : 392

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Book Description
In the ever-evolving landscape of digital innovation, businesses grapple with the challenge of deciphering dynamic consumer behavior. AI Impacts in Digital Consumer Behavior is a pioneering exploration tailored for academic scholars seeking insights into the profound influence of artificial intelligence on consumer dynamics. As businesses strive to harness the potential of data, this book serves as a beacon, offering a comprehensive understanding of the intricacies involved in tracking, analyzing, and predicting shifts in consumer preferences. This groundbreaking work not only identifies the complexities posed by the rapidly changing digital landscape but also presents a solution-oriented approach. It unveils a theoretical framework and the latest empirical research, providing scholars with a toolkit of concepts, theories, and analytical techniques. With a multidisciplinary focus on behavioral analysis, the book equips academic minds with the knowledge to navigate the challenges of the digital age. Furthermore, it addresses the ethical dimensions and ethic considerations associated with the accelerating pace of consumer behavior analysis, shedding light on the responsible use of AI technologies.

Author: Johnny Ch Lok
Publisher:
ISBN: 9781077869318
Category :
Languages : en
Pages : 188

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Book Description
Chapter FourHow can apply (AI) digital channel ( big data gathering method) predict travelling consumer behaviors?(AI) big data digital channel can be applied to help travelling businesses to evaluate whether how much the e-ticket price and travelling package price is the most attractive or reasonable to persuade travelling consumers feel it is the most reasonable price to choose to buy the airline's e-tickets or the travel agent's travelling package product from internet channel . It helps travelling consumers to feel which airlines or travelling agents which ought change their e-ticket and/or travelling package price to let travelling consumers to choose to buy the airline e-ticket or the travelling agent's travelling package products from internet channel. It can be applied to predict whether how many travelling consumer numbers can be increased or decreased when the airline e-ticket price is variable or the travelling agent travelling package price is variable . It aims to give opinions to help any online airlines or travelling agents to judge whether which e-ticket or travelling package price is the most reasonable to let travelling consumers to accept to choose to buy which airline's e-tickets or traveling agent's package products more attractive.Thus, (AI) e-ticket or e-travelling package price measurement technology can be preference to be applied online communication ecommerce and mobile phone internet platform aspect. As traveling businesses can enter their past e-ticket or travelling package prices data and past travelling customer number data into computer or mobile. Then, (AI) price measurement technology can gather these data to analyze these e-ticket or travelling package product prices and past travelling customer number to compare their e-ticket and/or travelling package prices variable changing range level to find their e-ticket and /or travelling package price variable difference to measure to make conclusion about every travelling package or/and e-ticket product's price variable changing will influence how many travelling customer number increase or decrease changing to choose to sell their different kinds of travelling package or e-ticket products more accurate. Then, (AI) price measurement software will help them to analyze all past e-ticket and/or travelling package price variable changing data to compare whether which e-ticket and/or travelling package price range can let travelling customers to feel it is more reasonable and attractive to influence them to choose to buy their e-ticket or travelling package product among different airlines and travel agent choices. Because any e-ticket or travelling package product's price is one important factor to influence travelling consumers to choose to buy the airline's e-tickets or travelling agent's travelling package products.

Author: Johnny Ch Lok
Publisher:
ISBN:
Category :
Languages : en
Pages : 152

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Book Description
(AI) big data gather tool will encounter the challenge: How can predict customer behavior be represented as sequential data describing the interactions of the customer with a company or an (AI) data gather system through the time, e.g. these interactions are items that the customer purchase or views ? So, every customer data gather, (AI) needs to spend time to analyze how and why to cause whose consumption behavioral choice. It is too difficult matter or judgement for (AI) learning. So, (AI) needs to spend time to learn how to analyze every customer's shopping behavior or actin in order to gather all different consumers' past shopping action information in order to help business owners to predict future its potential customer shopping behavior how to change more clear and accurate prediction. (AI) big data gather tool needs to learn to know that how to judge every customer interaction likes purchases over time can be represented with sequential data. Sequential data has the main property that the order of the information is important. Many (AI) machine learning models are not suited for sequential data, as they consider each input sample independent from previous ones. Therefore, at the end of the sequence, (AI) big data gather learn machines need to keep in their internal state of every customer purchase data, kind of product or service, price, whole year consumption times form all previous inputs, making them suitable for this type of data.However, consumer behavior can be represented as sequential data describing the interactions through the time. Examples of these interactions are the items that the user purchases or views. Therefore, the history of interactions can be modeled as sequential data, which has the particular trial that an incorporate a temporal aspect. For example, if a user buys a new mobile phone, who might purchase accessories for this mobile phone in the near future or it the user buys a electronic book or paper book, he might be interested in books by the same author. Therefore, to make accurate predictions is important to model this temporal aspect correctly. To solve this predictive challenge of consumers to buy the product. One count the number of purchased products of a particular category in the last N days, or the number of days since the last purchase.So, the (AI) big data gather designers can attempt to produce a feature vector which can be fed into a machine learning algorithm such as " logistic regression" will be the main feature and function to any (AI) big data gather machine to learn how to apply this " logistic regression" function or feature to predict any customer behavioral change for any product purchase or service consumption to the (AI) predictive consumer behavioral business users. Every different kinds of product purchases or services consumption will be needed to design " different model of logistic regression" in order to follow the kind of business to predict whose consumer purchase or service consumption behavior to predict more accurate.

Author: Johnny Ch Lok
Publisher: Independently Published
ISBN: 9781723707865
Category :
Languages : en
Pages : 378

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Book Description
Economic science or economic art methods predict consumer behavior Economic is both a science and art. Economic is considered as science because systematic knowledge derived from observation, study and experimentation. An art is the practical application of knowledge for achieving definition ends. A science teaches us to know a phenomenon and art traches us to do a thing. How to apply economic science or art method to predict consumer behavior? for example, there is a inflation US this year. This information is derived from positive science. The government takes certain fiscal and monetary measures to bring down to general level of prices in the country. The study of the monetary measures to bring down inflation makes the subject of economics as an art. Hence, as this case, if US government applies economic science or art method to predict this year will have inflation in US, then US government will attempt to avoid social general product prices to be raised, due to inflation influence. It aims to avoid US consumers reduce consumption desire in this year. For another example, nothing could be more useful than water. But in much of the world waste is plentiful enough that another glass more or less matters little to a fresh water supply agent businessman. So, water is chap. But, if any offices buy bottle of glass fresh water to let employees to drink. It will bring advantages that they do not spend time to buy water to drink when they are working in the office time in any offices as well as employees do not need to heat water to drink to waste time to work in offices. So, the bottle of fresh drinking water supply agent is one kind of drinking water product monopoly fresh drinking water supplier to supply fresh drinking water to satisfy office employees who do not need to spend time to heat water to drink in offices. Hence, it is possible that replace other different kind taste of drink or office employees themselves heat water drink in offices. It is general office employees' drinking habits and drinking choice in offices popularly. So, the bottle of fresh drinking water supply agents will concentrate on selling their fresh drinking water to office employee customers only in global fresh drinking water consumption target market. The office employees must be fresh drinking water companies' main target consumers. What is economic laws qualitative or quantitative method to predict consumer behavior? Law of economic are qualitative in nature. They are not exactly stated in quantitative terms. They tell the direction of change which is expected rather than the amount of change. For example, according to the law of consumer demand, the quantity demanded varies inversely with price, We don't say that 10% rise in price will lead to 30% fall in the customers' quantity demand. What is economic merits of deduction method? This method is near to reality. It is less time consuming and less expensive. the use of mathematical techniques in deducing theories of economics brings exactness and clarity in economic analysis. The deductive method is highly abstract. It require a great deal of care to avoid bad logic or faulty economic reasoning. This method makes conclusions to predict consumer behavior, due to reliance on imperfect and correct assumptions. It involves the process of reasoning from particular facts to general principle on the basic of experimentations, observations and statistical methods. In this method, data is collected about a certain economic phenomenon. There are systematically arranged and the general conclusions are drawn from them.