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Author: Sune Bjørn Larsen Publisher: BoD – Books on Demand ISBN: 8743031749 Category : Business & Economics Languages : en Pages : 232
Book Description
Are you impressed? is a doctoral thesis that explores processes of organisational development and the pressure to perform and impress. Being caught up in trying to impress clients and avoid disappointment might have negative implications. Consultants might be reluctant to contest and challenge customers in honest ways because consultants are dependent on clients to hire them. However, clients are also dependent on consultants. Consultants and clients are interdependent, and they are all involved in impressing each other. This stands in stark contrast to thinking of consultants as neutral facilitators, a view that dominates the descriptions of consultancy within organisational development. It is argued that impressing others in ethical ways requires self-awareness and taking a position which means to enter the fluctuating paradox of constancy and change which can be very disturbing both for consultants and for the client. The alternative to reverberating to this paradox is to get lost in the other and therefore to lose oneself at the same time.
Author: Sune Bjørn Larsen Publisher: BoD – Books on Demand ISBN: 8743031749 Category : Business & Economics Languages : en Pages : 232
Book Description
Are you impressed? is a doctoral thesis that explores processes of organisational development and the pressure to perform and impress. Being caught up in trying to impress clients and avoid disappointment might have negative implications. Consultants might be reluctant to contest and challenge customers in honest ways because consultants are dependent on clients to hire them. However, clients are also dependent on consultants. Consultants and clients are interdependent, and they are all involved in impressing each other. This stands in stark contrast to thinking of consultants as neutral facilitators, a view that dominates the descriptions of consultancy within organisational development. It is argued that impressing others in ethical ways requires self-awareness and taking a position which means to enter the fluctuating paradox of constancy and change which can be very disturbing both for consultants and for the client. The alternative to reverberating to this paradox is to get lost in the other and therefore to lose oneself at the same time.
Author: Jon Picoult Publisher: McGraw Hill Professional ISBN: 1264258798 Category : Business & Economics Languages : en Pages : 289
Book Description
If you’re aspiring to satisfy your customers, then you’re aspiring to mediocrity. That’s the fascinating premise of From Impressed to Obsessed, a book that will fundamentally change how you think about creating a successful, beloved business. Acclaimed customer experience expert Jon Picoult explains why building customer loyalty requires leaving indelible positive impressions on everyone you work with—not just shaping their experiences, but also shaping their memories. Picoult explores the cognitive science behind great customer experiences, pinpointing the breakthrough, psychology-based strategies that both industry leaders (like Apple, Disney, and Southwest Airlines) as well as fast-growing startups (like BILT and Framebridge) use to shape people’s perceptions and sculpt unforgettable impressions—thereby turning more sales prospects into customers, and more customers into obsessed brand ambassadors. Packed with intriguing case studies, engaging stories, and eye-opening research, the book details these proven principles and illustrates how they can be applied to almost any type of business or customer. Examples include cases that show how to: • Create Peaks & Avoid Valleys—leverage the science of memory to etch positive impressions in people’s minds, by creating greater experiential peaks and fewer experiential valleys. • Give the Perception of Control—the almost magical power of giving customers a sense of agency, via choice and expectation-setting, causing them to feel better about the experience a business is already delivering. • Make It Effortless—make interactions easy for customers, not just from a physical perspective, but also a cognitive one, to satisfy today’s demand for simplicity and convenience. • Stir Emotion—harness the power of emotion as a memory cue, by infusing customer experiences with emotional resonance, highlighting positive feelings while stemming negative ones. No matter what kind of constituency you serve—customers or colleagues, individuals or institutions, employees or employment candidates—this book will help you do it with distinction. Picoult’s message is particularly relevant for managers, as he shows the parallels between how great companies cultivate engagement with customers, and how great leaders accomplish the same with their workforce. From Impressed to Obsessed reveals the what, the why, and—most importantly—the how behind great customer experiences. Filled with actionable insights, the book provides an invaluable roadmap for becoming the company that everyone wants to do business with, the employer everyone wants to work for, and the leader everyone wants to follow.
Author: Sune Bjørn Larsen
Author: Sune Bjørn Larsen
Author: Jon Picoult
Author: Mark Lemon
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