Are Traditional Media Dead? PDF Download

Author: Ingrid Sturgis
Publisher:
ISBN: 9781617700255
Category : Digital media
Languages : en
Pages : 0

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Book Description
In the 21st century, the Internet has made publishers of anyone with a laptop or mobile phone. In response many observers have said that traditional media -- defined as newspapers, radio, television, cable TV, magazines and other print publications -- are in a death spiral if not already dead. In a series of articles ranging from academic journals to popular print media, opinion surveys and government reports, Are Traditional Media Dead?, investigates this question, exploring: Does journalism have one foot in the grave? How traditional media can fight back How new media has impacted traditional media. How journalism can change to adapt to digital age? Can older media survive?

Author: Joshunda Sanders
Publisher: Bloomsbury Publishing USA
ISBN: 1440830827
Category : Language Arts & Disciplines
Languages : en
Pages : 216

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Book Description
An evaluative examination that challenges the media to rise above the systematic racism and sexism that persists across all channels, despite efforts to integrate. The Internet and social networks have opened up new avenues of communication for women and people of color, but the mainstream news is still not adequately including minority communities in the conversation. Part of the Racism in America series, How Racism and Sexism Killed the Traditional Media: Why the Future of Journalism Depends on Women and People of Color reveals the lack of diversity that persists in the communication industry. Uncovering and analyzing the racial bias in the media and in many newsrooms, this book reveals the lesser-known side of the media—newsrooms and outlets that are often fraught with underlying racist and sexist tension. Written by a veteran journalist of color, this title brings an insider's perspective combined with interviews from industry experts. The book analyzes the traditional media's efforts to integrate both women and people of color into legacy newsrooms, highlighting their defeats and minor successes. The author examines the future of women and people of color in the mainstream media.

Author: Jeff Gomez
Publisher: Macmillan
ISBN: 0230614469
Category : Computers
Languages : en
Pages : 266

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Book Description
For over 1500 years books have weathered numerous cultural changes remarkably unaltered. Through wars, paper shortages, radio, TV, computer games, and fluctuating literacy rates, the bound stack of printed paper has, somewhat bizarrely, remained the more robust and culturally relevant way to communicate ideas. Now, for the first time since the Middle Ages, all that is about to change. Newspapers are struggling for readers and relevance; downloadable music has consigned the album to the format scrap heap; and the digital revolution is now about to leave books on the high shelf of history. In Print Is Dead, Gomez explains how authors, producers, distributors, and readers must not only acknowledge these changes, but drive digital book creation, standards, storage, and delivery as the first truly transformational thing to happen in the world of words since the printing press.

Author: Nilofer Merchant
Publisher: Harvard Business Press
ISBN: 1422190145
Category : Business & Economics
Languages : en
Pages : 100

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Book Description
The era of social technologies provides seemingly endless opportunity, both for individuals and organizations. But it’s also the subject of seemingly endless hype. Yes, social tools allow us to do things entirely differently—but how do you really capitalize on that? In 11 Rules for Creating Value in the Social Era, the newest in Harvard Business Review’s line of digital books (HBR Singles), social strategist and insightful blogger Nilofer Merchant argues that “social” is much more than “media.” Smart companies are letting social become the backbone of their business models, increasing their speed and flexibility by pursuing openness and fluidity. These organizations don’t operate like the powerful “800-pound gorillas” of yesteryear—but instead act more like a herd of 800 gazelles, moving together across a savannah, outrunning the competition. This ebook offers new rules for creating value, leading, and innovating in our rapidly changing world. These social era rules are both provocative and grounded in reality—they cover thorny challenges like forsaking hierarchy and control for collaboration; getting the most out of all talent; allowing your customers to become co-creators in your organization; inspiring employees through purpose in a world where money alone no longer wields that power; and soliciting community investment in an idea so that it can take hold and grow. The strategies of the Industrial Era—or even the Information Age—will not be enough for the Social Era. Read 11 Rules for Creating Value in the Social Era to get ready to meet the challenges of this new age and thrive. HBR Singles provide brief yet potent business ideas, in digital form, for today's thinking professional. Editorial Reviews Named a “Best Business Book of 2012” by Fast Company “Ms. Merchant's new work provides a provocative vision of the future of both what organizations and what work might look like, yet grounded in real businesses today…this will inspire ideas and thought about what running a business really means.” — Forbes.com “Every CEO, CMO, and decision maker needs to read this. Nilofer has taken a high-level concept and made it abundantly clear how to implement this big idea.” — Tara Hunt, cofounder and CEO, Buyosphere; author, The Whuffie Factor: Using the Power of Social Networks to Build Your Business “A rare combination: strategic, well researched, and actionable. Nilofer Merchant helps executives see what’s at stake in the connection economy.” — Seth Godin, author, Meatball Sundae: Is Your Marketing Out of Sync? “Traditional strategy is dead. But do not fear—Nilofer Merchant shows how your organization can thrive with the new rules of the Social Era. Buy yourself a copy—and one for every member of your board.” — Charlene Li, founder, Altimeter Group; author, Open Leadership: How Social Technology Can Transform the Way You Lead; and coauthor, Groundswell “Social media is not about hooking up online. It’s becoming a new means of production and engagement. Nilofer lays out her enormously helpful ‘11 Rules’ to embrace the Social Era.” — Don Tapscott, coauthor, Macrowikinomics: Rebooting Business and the World “Pay attention to Nilofer Merchant. Or risk obsolescence.” — Dave Gray, Senior Vice President, Dachis Group “Nilofer Merchant nails it in this important and timely book. It’s an insightful road map. through the new world of business that embraces openness, stability, sustainable advantages, profitability, and the new value chain. It’s all here for you to devour. I hope you’re hungry.” — Mitch Joel, President, Twist Image; author, Six Pixels of Separation: Everyone Is Connected. Connect Your Business to Everyone “Nilofer Merchant offers not just a name—the Social Era—to these confusing and turbulent times, but thoughtful and straightforward advice about how both institutions and people can thrive, not just be the last one standing. Required reading for today’s leaders—and tomorrow’s.” — Barry Z. Posner, Accolti Professor of Leadership, Santa Clara University; coauthor, The Leadership Challenge: How to Make Extraordinary Things Happen in Organizations “With tools, metrics, and markets pulsing with change, Nilofer’s 11 Rules for Creating Value in the Social Era is a vital compass to staying relevant and profitable. Embrace them.” — Lisa Gansky, entrepreneur; author, The Mesh: Why the Future of Business Is Sharing “Nilofer Merchant deftly dissects the industrial traditions that are failing us. Not content to simply describe the state of affairs, she also offers comprehensive, prescient guidelines for taking the future into our own hands. This book opened me up to a whole new way of thinking about business, influence, and power.” — Deanna Zandt, media technologist; author, Share This!: How You Will Change the World with Social Networking “11 Rules for Creating Value in the Social Era completely, convincingly, and lucidly redefines what it’s going to take for companies to be successful going forward. Powerfully provocative and highly practical. Bravo, Nilofer!” — Tony Schwartz, President and CEO, The Energy Project; coauthor, The Power of Full Engagement and The Way We’re Working Isn’t Working

Author: Sharon Coleclough
Publisher: Springer Nature
ISBN: 3031407326
Category : Social Science
Languages : en
Pages : 293

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Book Description
This book responds to a growing interest in death, dying and the dead within and beyond the field of death studies. The collection defines an understanding of ‘difficult death’ and examines the differences between death, dying and the dead, as well as exploring the ethical challenges of researching death in mediated form. The collection is attendant to the ways in which difficult deaths are imbricated in power structures both before and after they become mediatised in culture. As such, the work navigates the many political and social complexities and inequalities – what might be deemed the difficulties – of death, dying and the dead. The book seeks to expand understandings of the difficulty of death in media and culture through a wide range of chapters from different contexts focused on literature, film, television, and in online environments, as well as several chapters examining news reportage of difficult deaths.

Author: Joseph Jaffe
Publisher: John Wiley & Sons
ISBN: 0471738697
Category : Business & Economics
Languages : en
Pages : 306

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Book Description
The old media strategies advertisers used for decades no longer work. Here's what does! Traditional advertising, in the form of print, radio, and most notably, television, is far less effective than it used to be. Advertising strategies using only these mediums no longer work. Life After the 30-Second Spot explains how savvy marketers and advertisers are responding with new marketing techniques to get their message out, get noticed, engage their audiences-and increase sales! Covering topics such as viral marketing, gaming, on-demand viewing, long-form content, interactive, and more, the book explains the new avenues marketers and advertisers must use to replace traditional print, TV, and radio advertising-and which strategies are most effective. This book is every marketer's road map to "new marketing."

Author: Robyn Blakeman
Publisher: SAGE
ISBN: 1412997615
Category : Business & Economics
Languages : en
Pages : 265

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Book Description
A concise guide that offers a step-by-step approach to the strategic use of alternative media by both the marketing and advertising professions.

Author: Angela P. Dodson
Publisher: Broadleaf Books
ISBN: 150649112X
Category : Social Science
Languages : en
Pages : 332

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Book Description
The women have something to say. Are you listening? In this powerful and needed collection, editor Angela P. Dodson brings together the voices of more than thirty-five accomplished women writers on the topic of violence and injustice against Black men. These writers are journalists, authors, scholars, ministers, psychologists, counselors, and other experts. They are also wives, mothers, sisters, daughters, aunties, and friends. Each lends her voice to shine a new light on the injustices and dangers Black men face daily, and how women feel about the vulnerability of our sons, husbands, brothers, fathers, uncles, friends, and other males we care about as they navigate a world that often stereotypes and targets them. Contributors include: -Elizabeth Alexander, president of the Andrew W. Mellon Foundation, poet, and author of The Light of the World -Brenda M. Greene, founder and executive director of the Center for Black Literature, director of the National Black Writers Conference, and professor of English at Medgar Evers College of the City University of New York -Goldie Taylor, former US Marine, MSNBC contributor, author, and an editor at large of The Daily Beast -Isabel Wilkerson, Pulitzer Prize winner, National Humanities Medal recipient, and author of Caste and The Warmth of Other Suns -Charisse Jones, award-winning journalist and coauthor of eight books, including Shifting: The Double Lives of Black Women in America and the New York Times bestselling memoir of Misty Copeland, Life in Motion: An Unlikely Ballerina -Audrey Edwards, former executive editor of Essence magazine and the author of seven books, including the award-winning American Runaway: Black and Free in Paris in the Trump Years -Michelle Duster, author, public historian, and great-granddaughter of Ida B. Wells -Sonya Ross, managing editor of Inside Climate News, founder of Black Women Unmuted, AP's first Black woman White House reporter, and first Black woman elected to the board of the White House Correspondents Association -Keeanga-Yamahtta Taylor, contributing writer at The New Yorker, Leon Forrest Professor of African American Studies at Northwestern University, author of Race for Profit, and editor of How We Get Free -Donna Brazile, endowed chair of the Gwendolyn and Colbert King public policy lecture series at Howard University, member of USA Today's Board of Contributors, Fox News contributor, and author of Hacks: The Inside Story of the Break-ins and Breakdowns That Put Donald Trump in the White House -Darnella Frazier, citizen journalist awarded a Pulitzer citation for her role filming the murder of George Floyd The catalyst for a national conversation, this collection offers historical context that is often missing from public discussions and media coverage, while demonstrating an ongoing pattern of demonizing Black men that is rooted deep in the history of our nation. The essays in this book engage with the emotional toll anti-Black violence takes on women in particular and cast a vision for future activism.

Author: Joe Biel
Publisher: Microcosm Publishing
ISBN: 1621063135
Category : Language Arts & Disciplines
Languages : en
Pages : 345

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Book Description
So, you want to publish books.Drawing on 23 years of experience operating an independent publishing company, Joe Biel has written the most accessible and comprehensive guide to running a successful publishing business. You'll learn all the skills of the trade, including how to:Develop your individual books to connect with readers on a practical and emotional levelChoose between offset printed, digitally printed, and eBook formats and work effectively with printersBuild an authentic niche so you can reach your audience and sell books directlyUnderstand if and when you're ready to work with a distributor or large online retailerCreate a budget and predict the cost and income of each book so your company stays in the blackDecide what work you need to do yourself and what can be done by othersPlan for sustainable growthFeaturing interviews with other upstart independent publishers and funny anecdotes from publishing's long history as well as detailed charts and visuals, this book is intended both beginners looking for a realistic overview of the publishing or self-publishing process and for experienced publishers seeking a deeper understanding of accounting principles, ways to bring their books to new audiences, and how to advance their mission in a changing industry. All readers will come away with the confidence to move forward wisely and a strong sense of why publishing matters today more than ever.

Author: Henry Jenkins
Publisher: NYU Press
ISBN: 1479856053
Category : Computers
Languages : en
Pages : 398

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Book Description
"Spreadable Media" maps fundamental changes taking place in the contemporary media environment, a space where corporations no longer tightly control media distribution. This book challenges some of the prevailing frameworks used to describe contemporary media.