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Author: Ricardo Cortines Publisher: Editorial Almuzara ISBN: 8483564017 Category : Business & Economics Languages : en Pages : 70
Book Description
Este libro se ha escrito para hacerte pensar. Para que te des cuenta de que las cosas no son como nos las venden. Para que entiendas que si algo no funciona es que alguien se está haciendo rico o que el fracaso es sólo un cuento para no dormir. Este libro se ha escrito para sorprenderte. Para que descubras que los tesoros más preciados no están en las profundidades del océano, sino en la papelera de nuestra mente, entre todo aquello a lo que no damos valor. Este libro se ha escrito para que te unas a él. Para que seas tú quien escriba el capítulo que le falta
Author: Ricardo Cortines Publisher: Editorial Almuzara ISBN: 8483564017 Category : Business & Economics Languages : en Pages : 70
Book Description
Este libro se ha escrito para hacerte pensar. Para que te des cuenta de que las cosas no son como nos las venden. Para que entiendas que si algo no funciona es que alguien se está haciendo rico o que el fracaso es sólo un cuento para no dormir. Este libro se ha escrito para sorprenderte. Para que descubras que los tesoros más preciados no están en las profundidades del océano, sino en la papelera de nuestra mente, entre todo aquello a lo que no damos valor. Este libro se ha escrito para que te unas a él. Para que seas tú quien escriba el capítulo que le falta
Author: Burton R. Clark Publisher: Open University Press ISBN: 9780335215911 Category : Educational change Languages : en Pages : 0
Book Description
In this work, Burton R. Clark uses case studies from 14 innovative institutions to propose a new conceptual framework offering original insights into ways of initiating and sustaining change in universities.
Author: Michael J. Silverstein Publisher: Penguin ISBN: 1101218371 Category : Business & Economics Languages : en Pages : 300
Book Description
The essential follow-up to the BusinessWeek bestseller Trading Up A BMW in a Costco parking lot? A working class family with a 50-inch plasma TV? What's going on in the mind of the new consumer? Today's consumers can seem impossible to understand, and even harder to please. For instance, the average mall shopper will spend about $100, then leave when she hits that limit. She'll probably buy shoes rather than clothing, because she doesn't want to think about her dress size. And the store most likely to get her money isn't the one with the nicest display or the deepest discounts-it's the one closest to her parking spot. In his consulting with dozens of leading companies, Michael J. Silverstein has interviewed thousands of customers, extracting fascinating patterns about what really drives their purchase decisions. His first book, the acclaimed bestseller Trading Up, has taught a generation of marketers about the "new luxury" phenomenon, and why consumers will happily pay a steep premium for goods and services that are emotionally satisfying, from golf clubs to bathroom fixtures to beauty products. But Trading Up revealed only part of the story of the new consumer. The same middle-class people who are happily trading up at Victoria's Secret and Panera are going on treasure hunts at Costco and Home Depot. And they are often getting as much emotional satisfaction in the discount stores as in the luxury stores. TREASURE HUNT shows how even the most mundane shopping-for things like paper towels and pet food-has become an adventure rather than a tedious chore. In just about every category, both the high end and the low end are growing and innovation- rich. Many middle-class consumers gladly spend $5 a day for a Starbucks venti latte; others spend forty cents a day on home-brewed coffee, feel good about their frugality, and save up the difference to buy Apple's newest Nano. TREASURE HUNT explains the success of companies as diverse as Dollar General, H. E. Butt, eBay, Commerce Bank, and Tchibo. But beware: in our bifurcated global market, businesses need a clear strategy for aiming high or low, while avoiding the treacherous middle, where so many have recently stumbled. If your offering isn't exciting enough to inspire trading up, but not enough of a bargain to satisfy the treasure hunters, you'll have no emotional connection with your target audience. And then, as many fallen companies have discovered, your tried-and-true marketing strategies will go into a severe stall. TREASURE HUNT takes us into the homes of real people making real decisions, and into the CEO's offices of innovative companies finding new ways to accommodate them. Written with the same flair, empathy, and intelligence that made Trading Up an instant classic, this is an essential guide to the moods and habits of the constantly changing consumer.
Author: Charles Spinosa Publisher: MIT Press ISBN: 9780262692243 Category : Philosophy Languages : en Pages : 236
Book Description
Argues that human beings are at their best not when they are engaged in abstract reflection, but when they are intensely involved in changing the taken-for-granted, everyday practices in some domain of their culture—that is, when they are making history. Disclosing New Worlds calls for a recovery of a way of being that has always characterized human life at its best. The book argues that human beings are at their best not when they are engaged in abstract reflection, but when they are intensely involved in changing the taken-for-granted, everyday practices in some domain of their culture—that is, when they are making history. History-making, in this account, refers not to wars and transfers of political power, but to changes in the way we understand and deal with ourselves. The authors identify entrepreneurship, democratic action, and the creation of solidarity as the three major arenas in which people make history, and they focus on three prime methods of history-making—reconfiguration, cross-appropriation, and articulation.
Author: Daniella Tilbury Publisher: IUCN ISBN: 9782831708232 Category : Business & Economics Languages : en Pages : 152
Book Description
The book is based on the exchange of professional experiences which featured in an IUCN CEC workshop in August 2002. Practitioners from around the world shared their models of good practice and explored the challenges involved in engaging people in sustainability. The difficulties facing practitioners vary between country and context but some challenges are universal: A lack of clarity in communicating what is meant by sustainable development; An ambition to educate everyone to bring about a global citizenship; Social, organisational or institutional factors constrain change to sustainable development, yet there is an emphasis on formal education, and community educators do not receive the same support; A lack of balance in addressing the integration of environmental, social and economic dimensions leading to an interpretation that ESD is mainly about environment and conservation issues; New learning (rather than teaching) approaches are called for to promote more debate in society. Yet, few are trained or experienced in these new approaches. Practitioners need support to explore new ways of promoting learning. [Foreword, ed].
Author: Ricardo Cortines
Author: Ricardo Cortines
Author: Karla Huerta
Author: 
Author: Burton R. Clark
Author: Sally Jones Andrade
Author: Michael J. Silverstein
Author: Charles Spinosa
Author: Roger La Salle
Author: Clifford M. Baumback
Author: Daniella Tilbury