Applying Qualitative Research Methods to Management Science PDF Download

Author: Bentalha, Badr
Publisher: IGI Global
ISBN:
Category : Reference
Languages : en
Pages : 383

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Book Description
In academic research, qualitative analysis is a pillar for understanding complex phenomena in science and management. However, researchers and practitioners often face challenges navigating the ever-evolving landscape of qualitative methodologies and their integration into empirical projects. This knowledge gap can hinder the practical application of qualitative approaches, leading to suboptimal research outcomes and missed opportunities for insightful discoveries. Applying Qualitative Research Methods to Management Science serves as a beacon for researchers, practitioners, and students, providing a detailed roadmap to navigate the intricacies of qualitative analysis. Each chapter, authored by esteemed experts in the field, delves into specific qualitative themes and methodologies, offering practical insights and theoretical foundations based on the latest academic research. This book empowers readers to conduct rigorous and impactful qualitative research in diverse contexts by bridging the gap between theory and application.

Author: R. Buber
Publisher: Palgrave Macmillan
ISBN: 9781349725069
Category : Business & Economics
Languages : en
Pages : 292

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Book Description
Qualitative research methodologies are gaining more and more acceptance. This book deals with the application of qualitative methods to marketing management research. It explains different ways of making and analyzing data with qualitative tools, and it describes the generation of results working for researchers as well as for practitioners in marketing management. Teachers and students in marketing and research methodology, as well as researchers and practitioners in marketing management will find useful material on research methods and case study research.

Author: Takhar-Lail, Amandeep
Publisher: IGI Global
ISBN: 1466663723
Category : Business & Economics
Languages : en
Pages : 326

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Book Description
Human inquiry has served as the impetus for a number of developments throughout history. Seeking new knowledge about the world around us helps to drive our progress and push us to discover innovative improvements. This drive lends itself to the development of qualitative research. Market Research Methodologies: Multi-Method and Qualitative Approaches brings together innovative techniques and novel designs that aid in the development of multi-method studies and investigations. Focusing on vital concepts such as data validity, triangulation, and reliability, this book is a fundamental reference source for PhD students, graduate students, and academics within the business field who wish to understand how these methods can be employed to extract data from particular environments.

Author: Rosalind E. Hurworth
Publisher: BRILL
ISBN: 9087902050
Category : Education
Languages : en
Pages : 291

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Book Description
Over the past two decades there has been a plethora of book for students about how to tackle Qualitative Research (QR), but absolutely nothing on how to teach it! This book attempts to redress the imbalance by presenting a history of what is known about QR teaching, as well as to bring alive current QR teaching and learning through a set of Australian and British case studies. Courses visited were located within a variety of disciplines (including Education, Sociology, Anthropology, Nursing, Psychology, Communications and Evaluation), were taught by both experienced and inexperienced lecturers, were either presented alone or in pairs, took place in a range of institutions. lasted from seven weeks to a year and involved from 15 to over 100 students. It emerged, however that, no matter what the context, several common issues were raised such as: Should you teach theory, practice or both? How do you determine a curriculum for a QR course? What is the best way to manage student projects? How should students of QR be assessed? In what ways can the constraints of University structures be confronted? and How can lecturer deficiencies in training and experience be overcome? To answer such questions, Professor Hurworth draws deftly from personal observations and rich conversations with both lecturers and students from all the courses described. As a result many practical ideas for moving the teaching and learning of QR forward, are suggested.

Author: Karin Klenke
Publisher: Emerald Group Publishing
ISBN: 1785606506
Category : Business & Economics
Languages : en
Pages : 418

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Book Description
This text offers comprehensive coverage of the design and use of qualitative methods in leadership research. The book equips leadership researchers at all levels with the knowledge to make informed choices of research strategies. The second edition features 50% new research and includes new developments in qualitative research methods.

Author:
Publisher: BRILL
ISBN: 9460911838
Category : Education
Languages : en
Pages : 346

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Book Description
The book provides critical and creative input to the discourse on qualitative research methodologies.

Author: Terry Smith
Publisher: Walter de Gruyter GmbH & Co KG
ISBN: 311063189X
Category : Business & Economics
Languages : en
Pages : 277

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Book Description
Marketing theory is often developed in isolation not collaboration; theoretical perspectives sometimes are ignorant of the diversity of marketing practice. In “The roots and uses of marketing knowledge: a critical inquiry into the theory and practice of marketing”, the author engages with the vital conversation about how marketing knowledge is created, disseminated and consumed, looking beyond the traditional reification of practice in theory and verification of theory in practice. The ontology of this work is anchored in subjective individual meaning; the epistemological stance assumes that this meaning is socially constructed. Consequently, rich empirical data, grounded in the context of experiential evidence, is extracted from a comprehensive range of marketing constituencies: academics, practitioners, managers, consultants, authors, lecturers and students. In its examination of the polarities, hybridity and iterative flow of marketing knowledge creation and consumption, this text posits a cohesive argument for a theory/practice bipartite fusion not dichotomy, adding valuable insights into the textual, contextual and pedagogical representations of marketing knowledge. The history and future of marketing knowledge is examined with the aid of instructive illustrations and insightful first-hand experience. Drawing on extensive qualitative research from a broad range of influential producers and vital consumers, Dr. Smith presents a relevant, exciting marketing knowledge framework which will be a vital resource for academics, students and practitioners.

Author: Jaber F. Gubrium
Publisher: SAGE
ISBN: 1412981646
Category : Language Arts & Disciplines
Languages : en
Pages : 625

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Book Description
The complete handbook on interviewing, the Second Edition deals with conceptual and methodological challenges to interviewing, in addition to the nuts and bolts of the interview process.

Author: Patricia Bazeley
Publisher: SAGE
ISBN: 1446234959
Category : Social Science
Languages : en
Pages : 233

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Book Description
`In plain language but with very thorough detail, this book guides the researcher who really wants to use the NVivo software (and use it now) into their project. The way is lit with real-project examples, adorned with tricks and tips, but it’s a clear path to a project' - Lyn Richards, Founder and Non-Executive Director, QSR International Doing Qualitative Data Analysis with NVivo is essential reading for anyone thinking of using their computer to help analyze qualitative data. With 15 years experience in computer-assisted analysis of qualitative and mixed-mode data, Patricia Bazeley is one of the leaders in the use and teaching of NVivo software. Through this very practical book, readers are guided on how best to make use of the powerful and flexible tools offered by the latest version of NVivo as they work through each stage of their research projects. Explanations draw on examples from her own and others' projects, and are supported by the methodological literature. Researchers have different requirements and come to their data from different perspectives. This book shows how NVivo software can accommodate and assist analysis across those different perspectives and methodological approaches. It is required reading for both students and experienced researchers alike.

Author: Patricia Bazeley
Publisher: SAGE
ISBN: 1526462907
Category : Business & Economics
Languages : en
Pages : 151

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Book Description
Mixed Methods Research for Business and Management guides students and researchers through how to use this methodology successfully in a research-based dissertation or project. The book introduces the concepts and debates associated with combining methods, and illustrates the many benefits, and hazards, of undertaking a mixed methods study. Example studies from across business and management disciplines bring the text to life throughout. The reader is taken step-by-step through the mixed methods process from developing a mixed methods study, through designing and conducting it, and finally, reporting on the results. Suitable for business and management students and researchers undertaking their own mixed methods research.