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Author: Kevin Morrell Publisher: ISBN: 9781529728644 Category : Communication in organizations Languages : en Pages :
Book Description
Though the term rhetoric is often used nowadays in a negative sense, the word and concept have origins in antiquity. In ancient philosophy, rhetoric is a neutral term used to describe the science and art of persuasion. The case introduces a simple, three-part structure for understanding rhetoric. The ancient philosopher Aristotle describes three kinds of rhetorical appeal speakers can make to their audiences: the appeal to the speaker's character which he calls ethos; the appeal to reason which he calls logos; and the appeal to the emotions of the audience which he calls pathos. The most effective speeches often combine these appeals. Even though Aristotle was discussing rhetoric in ancient Greece, these three appeals are still used today. To show this in action, the case includes two extracts: one is taken from a famous political document and the second is from a legendary speech by Steve Jobs. If we are a watchful audience and can be aware of these appeals it can be easier to hold speakers to account for what they say and not just how they say it. This can be beneficial when we are employees and have to evaluate the claims made by our senior managers. It can help us as consumers who want to weigh up the claims of advertisers. It can also help if we are citizens listening to politicians who want our vote.
Author: Kevin Morrell Publisher: ISBN: 9781529728644 Category : Communication in organizations Languages : en Pages :
Book Description
Though the term rhetoric is often used nowadays in a negative sense, the word and concept have origins in antiquity. In ancient philosophy, rhetoric is a neutral term used to describe the science and art of persuasion. The case introduces a simple, three-part structure for understanding rhetoric. The ancient philosopher Aristotle describes three kinds of rhetorical appeal speakers can make to their audiences: the appeal to the speaker's character which he calls ethos; the appeal to reason which he calls logos; and the appeal to the emotions of the audience which he calls pathos. The most effective speeches often combine these appeals. Even though Aristotle was discussing rhetoric in ancient Greece, these three appeals are still used today. To show this in action, the case includes two extracts: one is taken from a famous political document and the second is from a legendary speech by Steve Jobs. If we are a watchful audience and can be aware of these appeals it can be easier to hold speakers to account for what they say and not just how they say it. This can be beneficial when we are employees and have to evaluate the claims made by our senior managers. It can help us as consumers who want to weigh up the claims of advertisers. It can also help if we are citizens listening to politicians who want our vote.
Author: Alan G. Gross Publisher: SIU Press ISBN: 9780809328475 Category : Language Arts & Disciplines Languages : en Pages : 254
Book Description
In this collection edited by Alan G. Gross and Arthur E. Walzer, scholars in communication, rhetoric and composition, and philosophy seek to “reread” Aristotle’s Rhetoric from a purely rhetorical perspective. So important do these contributors find the Rhetoric, in fact, that a core tenet in this book is that “all subsequent rhetorical theory is but a series of responses to issues raised by the central work.” The essays reflect on questions basic to rhetoric as a humanistic discipline. Some explore the ways in which the Rhetoric explicates the nature of the art of rhetoric, noting that on this issue, the tensions within the Rhetoric often provide a direct passageway into our own conflicts.
Author: Eugene Garver Publisher: University of Chicago Press ISBN: 9780226284255 Category : Language Arts & Disciplines Languages : en Pages : 348
Book Description
"In this major contribution to philosophy and rhetoric, Eugene Garver shows how Aristotle integrates logic and virtue in the Rhetoric. Garver raises and answers a central question: can there be a civic art of rhetoric, an art that forms the character of citizens? By demonstrating the importance of the Rhetoric for understanding current philosophical problems of practical reason, virtue, and character, Garver has written the first work to treat the Rhetoric as philosophy and to connect its themes with parallel problems in Aristotle's Ethics and Politics. This groundbreaking study will help put rhetoric at the center of investigations of practice and practical reason."--Page 4 of cover.
Author: Aristotle Publisher: Arcturus Publishing ISBN: 1398805815 Category : Philosophy Languages : en Pages : 293
Book Description
'Moral character, so to say, constitutes the most effective means of proof.' In ancient Greece, rhetoric was at the centre of public life. Many writers attempted to provide manuals to help improve debating skills, but it was not until Aristotle produced The Art of Rhetoric in the 4th century bc that the subject had a true masterpiece. As he considered the role of emotion, reason, and morality in speech, Aristotle created essential guidelines for argument and prose style that would influence writers for more than two millennia. Brilliantly explained and carefully reasoned, The Art of Rhetoric remains as relevant today as it was in the assemblies of ancient Athens.
Author: Aristotle Publisher: Good Press ISBN: Category : Fiction Languages : en Pages : 173
Book Description
"Rhetoric" by Aristotle is an ancient Greek treatise on the art of persuasion. It has significantly influenced the evolution of the art of rhetoric. In this work, Aristotle establishes the ways of informal reasoning, presents the first aesthetic evaluation of prose style, and offers thorough observations on character and emotions.
Author: Aristotle Publisher: University of Chicago Press ISBN: 022659176X Category : Philosophy Languages : en Pages : 328
Book Description
A “singularly accurate, readable, and elegant translation [of] this much-neglected foundational text of political philosophy” (Peter Ahrensdorf, Davidson College). For more than two thousand years, Aristotle’s“Art of Rhetoric” has shaped thought on the theory and practice of persuasive speech. In three sections, Aristotle defines three kinds of rhetoric (deliberative, judicial, and epideictic); discusses three rhetorical modes of persuasion; and describes the diction, style, and necessary parts of a successful speech. Throughout, Aristotle defends rhetoric as an art and a crucial tool for deliberative politics while also recognizing its capacity to be misused by unscrupulous politicians to mislead or illegitimately persuade others. Here Robert C. Bartlett offers an authoritative yet accessible new translation of Aristotle’s “Art of Rhetoric,” one that takes into account important alternatives in the manuscript and is fully annotated to explain historical, literary, and other allusions. Bartlett’s translation is also accompanied by an outline of the argument of each book; copious indexes, including subjects, proper names, and literary citations; a glossary of key terms; and a substantial interpretive essay.
Author: John Walt Burkett Publisher: ISBN: Category : Rhetoric, Ancient Languages : en Pages :
Book Description
This new commentary on Aristotle's Rhetoric III serves the purpose which the text held at the Classical Lyceum: elucidating Aristotle's theory of style (lexis) and arrangement (taxis) for scholars, teachers, and practitioners of rhetoric. This commentary provides a much needed update because the last commentary, written by Cambridge classicist E.M. Cope in 1877, is now understood as a misinterpretation that reads Aristotle Platonically, takes seriously only rational appeals, assumes a mimetic theory of language that depreciates style, and misdefines central concepts like the enthymeme and common topics. Providing a new interpretation, this commentary may be summarized by three adjectives: Grimaldian, rhetorical, and accessible. First, this Grimaldian commentary applies the new rhetoric philosophy of William M.A. Grimaldi, S.J., which he explicates in Studies in the Philosophy of Aristotle's Rhetoric (1972) and in his two-volume Commentary (1980-1988), wherein Grimaldi develops an integrated and contextual interpretation of the Rhetoric. Second, this rhetorical commentary observes the rhetoric in the Rhetoric since Aristotle typically practices what he teaches: writing with enthymemes, defining by metaphor, clarifying by antithesis, and arranging units by thesis, analysis, and synthesis. This commentary observes how Aristotle applies his three rhetorical appeals (êthos, pathos, logos), his theories of propriety (prepon), exotic (xenos), and virtue (aretê) in style, and the systems of Greek imagery, all of which develop a unified and interactive theory of invention, style, and arrangement. Attention is given to Aristotle's creative theory of metaphor, being a tropos (turn) and a topos (place) of invention, functioning as a stylistic syllogism for creating knowledge with quick, pleasant learning. Arrangement also functions creatively with localized topical procedures for responding to the particular needs of each part of a composition. Third, this accessible commentary features text, translation, comments, and glossary for readers who may not be familiar with Aristotle's idiom but who have an interest in his rhetorical theory and technical terms. Finally, incorporating recent scholarship, this commentary provides insights from classical rhetoric and new rhetoric, showing their interrelationship and how contemporary research in rhetoric builds on and helps to elucidate Aristotle's expansive rhetoric as a general theory of language.
Author: Aristotle Publisher: Legare Street Press ISBN: 9781021052872 Category : Languages : en Pages : 0
Book Description
One of the most influential works on the study of communication, Aristotle's Rhetoric is a must-read for anyone interested in public speaking, writing, or persuasion. This new translation captures the essence of Aristotle's original work while making it accessible to a modern audience. A must-have for any student of communication or philosophy. This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work is in the "public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
Author: Kevin Morrell
Author: Kevin Morrell
Author: Edward Meredith Cope
Author: Alan G. Gross
Author: Eugene Garver
Author: Aristotle
Author: Aristotle
Author: Aristotle
Author: Aristotle
Author: John Walt Burkett
Author: Aristotle