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Author: Paul G. Keat Publisher: ISBN: Category : Business & Economics Languages : en Pages : 664
Book Description
Illustrating the theory of managerial economics with an integrated case on the soft drink industry, this text shows students how to solve real business problems by enabling them to apply economic principles to everyday business activity.
Author: Paul G. Keat Publisher: ISBN: Category : Business & Economics Languages : en Pages : 664
Book Description
Illustrating the theory of managerial economics with an integrated case on the soft drink industry, this text shows students how to solve real business problems by enabling them to apply economic principles to everyday business activity.
Author: Nick Wilkinson Publisher: Cambridge University Press ISBN: 1108839142 Category : Business & Economics Languages : en Pages : 811
Book Description
A user-friendly problem-solving approach to managerial economics, with a focus on the transformative effects of the digital revolution.
Author: Donald N. Stengel Publisher: Business Expert Press ISBN: 1606492209 Category : Business & Economics Languages : en Pages : 163
Book Description
Economic principles inform good business decision making. Although economics is sometimes dismissed as a discourse of practical relevance to only a relatively small circle of academicians and policy analysts who call themselves economists, sound economic reasoning benefits any manager of a business, whether they are involved with production/operations, marketing, finance, or corporate strategy. Along with enhancing decision making, the field of economics provides a common language and framework for comprehending and communicating phenomena that occur within a business, as well as between a business and its environment. This text addresses the core of a subject commonly called managerial economics, which is the application of microeconomics to business decisions. Key relationships between price, quantity, cost, revenue, and profit for an individual firm are presented in form of simple conceptual models. The text includes key elements from the economics of consumer demand and the economics of production. The book discusses economic motivations for expanding a business and contributions from economics for improved organization of large firms. Market price quantity equilibrium, competitive behavior, and the role of market structure on market equilibrium and competition are addressed. Finally, the text considers market regulation in terms of the generic problems that create the need for regulation and possible remedies for those problems. Although the academic literature of managerial economics often employs abstract mathematics and large corporations create and use sophisticated mathematical models that apply economics, this book focuses on concepts, terminology, and principles, with minimal use of mathematics. The reader will gain a better understanding of why businesses and markets function as they do and how those institutions can function better.
Author: James R. McGuigan Publisher: South Western Educational Publishing ISBN: 9780324259230 Category : Manaerial economics Languages : en Pages : 0
Book Description
With its emphasis on real world, manager-oriented applications, this text shows students how managers apply theories and techniques to analyse and solve real-world business problems.
Author: Dominick Salvatore Publisher: Oxford University Press, USA ISBN: 9780199811922 Category : Managerial economics Languages : en Pages : 662
Book Description
Reflecting the highly globalized nature of tastes, production, labor markets, and financial markets in today's world, Managerial Economics in a Global Economy, Seventh Edition, is ideal for undergraduate and MBA courses in managerial economics. Thoroughly adopting a global perspective, it synthesizes economic theory, decision science, and business administration studies, examining how they interact as a firm strives to reach optimal profitability and efficiency in the face of modern constraints. FEATURES: * Integrates examples, data, and theories on the international ramifications of managerial decisions into the entire text, rather than segregating the material in a separate chapter * Demonstrates how firms actually reach managerial decisions with 122 real-world case studies and 11 more extensive integrating studies, along with additional case studies and applications on the Companion Website * Prominently features those tools of decision making, such as spreadsheet applications, that are so in demand by students * Introduces many new and exciting topics, including firm architecture, firm governance, and business ethics; Porter's strategic framework and the evolution of the creative firm; electronic commerce and risk management; and more * Offers instructors maximum flexibility with a modular structure that is suitable for both full-term and briefer courses, and can be used with or without calculus NEW TO THIS EDITION: * Extensive revisions to every chapter that consider the consequences and lessons of the 2008 global financial crisis * A new Chapter 2: Demand, Supply, and Equilibrium Analysis, to refresh students on relevant principles of economic analysis * Expanded coverage of spreadsheets and Microsoft Excel, including new appendices and spreadsheet-based problems in every chapter * Nearly 80 new or completely updated case studies and 5 new integrating case studies * An updated and expanded Companion Website at www.oup.com/us/salvatore featuring student resources: an online study guide, an extra chapter on linear programming, and additional case studies * An extensive instructor ancillary package, including online resources, making this text the perfect choice for lecture-based, online, or hybrid managerial economics courses
Author: David P. Doane Publisher: ISBN: 9780071108140 Category : Commercial statistics Languages : en Pages : 834
Book Description
David Doane offers an Excel focused approach to using statistics in business. All statistical concepts are illustrated with applied examples immediately upon introduction.
Author: Gábor Békés Publisher: Cambridge University Press ISBN: 1108483011 Category : Business & Economics Languages : en Pages : 741
Book Description
A comprehensive textbook on data analysis for business, applied economics and public policy that uses case studies with real-world data.
Author: James A. Brickley Publisher: Irwin Professional Pub ISBN: 9780072828092 Category : Business & Economics Languages : en Pages : 678
Book Description
This approach to managerial economics takes models from recent economic research and applies them to the internal structure of the firm. After teaching basic applied economics, the authors look inside the firm and apply this analysis to management decision making.
Author: Ivan Png Publisher: Wiley-Blackwell ISBN: 1405160470 Category : Business & Economics Languages : en Pages : 477
Book Description
Now in its third edition, this highly readable, non-technical introduction to the essential microeconomic principles is perfect for business managers. The new edition retains its global focus and economic rigor, with an emphasis on the role of information in decision-making. The text has been extensively updated and rewritten to include new and recent cases and examples from a multitude of countries and economic systems, applied to managerial situations. Utilizing economic analysis to spotlight topics in accounting, finance, human resources, and marketing, Managerial Economics, 3e employs a simple, pedagogic model, providing the most up-to-date and relevant foundation in the field. Written for managers rather than economists Each chapter begins with a real-world mini-case. Chapters are reinforced with progress checks, review questions, and discussion questions New coverage of oligopoly, time value of money, behavioral economics, experience curve, R&D strategy, and more Uses mathematics only where necessary Extensive online resources are available at http://www.comp.nus.edu.sg/~ipng/mecon.htm including updates to the book, PowerPoint slides, an Instructor’s Manual, and answers to discussion questions A wiki site at http://manecon.pbwiki.com/ provides additional examples as well as contributions from readers and instructors
Author: Roger D. Blair Publisher: ISBN: 9780133548235 Category : Decision making Languages : en Pages : 0
Book Description
Economic foundations -- Managerial economics and decision making -- Demand and supply -- Measuring and using demand -- Market structure and managerial decisions -- Production and costs -- Perfect competition -- Monopoly and monopolistic competition -- Cartels and oligopoly -- Game theory and oligopoly -- A manager's guide to antitrust policy -- Managerial decisions -- Advanced pricing decisions -- Decisions about vertical integration and distribution -- Decisions about production, products, and location -- Marketing decisions : advertising and promotion -- Business decisions under uncertainty -- Managerial decisions about information -- Using present value to make multiperiod managerial decisions -- Answer key to chapters -- Answer key to calculus appendix
Author: Paul G. Keat
Author: Paul G. Keat
Author: Nick Wilkinson
Author: Donald N. Stengel
Author: James R. McGuigan
Author: Dominick Salvatore
Author: David P. Doane
Author: Gábor Békés
Author: James A. Brickley
Author: Ivan Png
Author: Roger D. Blair