Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 472
Book Description
Sarasota County Beach Erosion Control Study
Public Relations Inquiry as Rhetorical Criticism
Author: William N. Elwood
Publisher: Praeger
ISBN:
Category : Business & Economics
Languages : en
Pages : 360
Book Description
Whether politically, socially, economically, or psychologically, postmodern institutions attempt to influence their environments through the use of rhetoric in their public relations campaigns. As corporations increasingly dominate the public discourse we experience daily, it becomes increasingly important to understand how that discourse operates, and to become more informed creators and consumers of institutional rhetoric. This volume examines the theoretical bases and practical effects of a variety of public relations campaigns. The contributors demonstrate that rhetorical inquiry is a viable and underrated approach to explaining the influence of public relations campaigns. Cases analyzed in the book range from those of national scope (e.g., Mobil Oil's Observations campaign of the 1970s and 1980s), to studies of targeted influence (e.g., corporate recruitment videos), to cases of internal relations (e.g., issues management during corporate mergers), to studies of local situations (e.g., the anatomy of a local ballot issue campaign). While the various contributors employ a broad range of rhetorical methods and analysis, the discussions remain approachable and understandable for students and professionals alike.
Publisher: Praeger
ISBN:
Category : Business & Economics
Languages : en
Pages : 360
Book Description
Whether politically, socially, economically, or psychologically, postmodern institutions attempt to influence their environments through the use of rhetoric in their public relations campaigns. As corporations increasingly dominate the public discourse we experience daily, it becomes increasingly important to understand how that discourse operates, and to become more informed creators and consumers of institutional rhetoric. This volume examines the theoretical bases and practical effects of a variety of public relations campaigns. The contributors demonstrate that rhetorical inquiry is a viable and underrated approach to explaining the influence of public relations campaigns. Cases analyzed in the book range from those of national scope (e.g., Mobil Oil's Observations campaign of the 1970s and 1980s), to studies of targeted influence (e.g., corporate recruitment videos), to cases of internal relations (e.g., issues management during corporate mergers), to studies of local situations (e.g., the anatomy of a local ballot issue campaign). While the various contributors employ a broad range of rhetorical methods and analysis, the discussions remain approachable and understandable for students and professionals alike.
Proposed 5-year Outer Continental Shelf Oil and Gas Leasing Program Mid-1987 to Mid-1992: Appendix
Author: United States. Minerals Management Service
Publisher:
ISBN:
Category : Continental shelf
Languages : en
Pages : 778
Book Description
Publisher:
ISBN:
Category : Continental shelf
Languages : en
Pages : 778
Book Description
OCS (Outer Continental Shelf) Oil and Gas Leasing Program, Proposed 5-year Plan, Mid-1987 to Mid-1992
Report
Planning
Site Selection
Author: Kay Whitehouse
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 202
Book Description
A guide to avoiding bad real-estate investments--for businesses of all sizes. Includes small businesses, retail shops, shopping centers, apartment buildings, and housing developments.
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 202
Book Description
A guide to avoiding bad real-estate investments--for businesses of all sizes. Includes small businesses, retail shops, shopping centers, apartment buildings, and housing developments.
The National Gazetteer of the United States of America
General Technical Report NRS-P
Beauty Beast
Author: MacKinlay Kantor
Publisher: Speaking Volumes
ISBN: 1628156368
Category : Fiction
Languages : en
Pages : 332
Book Description
MACKINLAY KANTOR Pulitzer Prize-winning author of Andersonville She had bought many slaves, but none like Beauty Beast. From the moment she saw him—smooth, golden, powerful—she knew she had to own him... This rich, sensual novel of a woman's forbidden love for a magnificent young slave brings to violent life the passion, the decadence, the savagery of the Old South. With masterly skill, MacKinlay Kantor unfolds the hidden lusts and secret dramas of men and women caught between two worlds—chained to their separate destinies by color and by chance. "This is the ante-bellum sex novel to end all ante-bellum sex novels."—Publishers' Weekly
Publisher: Speaking Volumes
ISBN: 1628156368
Category : Fiction
Languages : en
Pages : 332
Book Description
MACKINLAY KANTOR Pulitzer Prize-winning author of Andersonville She had bought many slaves, but none like Beauty Beast. From the moment she saw him—smooth, golden, powerful—she knew she had to own him... This rich, sensual novel of a woman's forbidden love for a magnificent young slave brings to violent life the passion, the decadence, the savagery of the Old South. With masterly skill, MacKinlay Kantor unfolds the hidden lusts and secret dramas of men and women caught between two worlds—chained to their separate destinies by color and by chance. "This is the ante-bellum sex novel to end all ante-bellum sex novels."—Publishers' Weekly